Ross Britton

Chief Operating Officer at equimedia
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Contact Information
Location
Cirencester, England, United Kingdom, UK

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Credentials

  • MBA (Master of Business Administration) Essentials
    The London School of Economics and Political Science (LSE)
    Dec, 2021
    - Sep, 2024
  • PRINCE2® Foundation Certification
    PRINCE2.com
    Apr, 2020
    - Sep, 2024
  • UX Management: Strategy & Tactics (Distinction)
    The Interaction Design Foundation
    Feb, 2020
    - Sep, 2024
  • Leadership and Management Level 4
    ILM
    Nov, 2019
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Jan, 2019
    - Sep, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Chief Operating Officer
      • Apr 2022 - Present

      Responsible for best in class operational & financial performance across all of the agencies fantastic delivery teams: PPC, SEO, Media, Programmatic, Tagging & Analytics, Data Solutions, Digital Experience, Web Development & CRO.My focus is on ensuring we have happy people, delighted clients, and profitability across all clients - whilst always working on new business opportunities & growth across the agency.

    • Digital Experience Director
      • Nov 2019 - Apr 2022

      Strategic, commercial, executional, and client lead for the agencies website UX, design, development and conversion rate optimisation services. We work closely with clients to identify the areas of growth and opportunity, ensuring we make data and user insight led UX & development decisions.

    • Head of Web Experience
      • Aug 2018 - Nov 2019

      Lead for all the key pillars of the agencies 'Owned Media' offering. This includes services such as: Website UX, Design & Build, eCommerce Funnel Design & Build, Retained and Ongoing Website Support, CRO Strategy & Execution, and Digital Creative Production.

    • Senior Digital Project Manager
      • Jul 2015 - Aug 2018

    • United Kingdom
    • Senior Account Manager
      • Jun 2014 - Jul 2015

      Havas Helia are a leading integrated digital & creative agency that specialise in delivering innovative campaigns that marry strong creative and data solutions. I worked on a leading automotive brand, developing a global programme that delivered premium, bespoke and personalised experiences across channels.

    • Account Manager
      • May 2013 - Jun 2014

      Account: Guinness IrelandAs part of a large Diageo account team, I was responsible for managing the Guinness Ireland account as well as working with other Diageo brands across Western Europe. My duties required me to manage the Guinness Ireland consumer database of over 500,000 consumers, and deliver innovative eRM and SMS campaigns that drive consumers to social, mobile or retail transactions.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Marketing Executive
      • May 2011 - May 2013

      The History Press are the largest local and specialist history publisher in the UK, publishing around 450 books a year. In this role, I was responsible for project managing and marketing of around 90 of those titles, as well as managing a variety of other projects and the company’s online presence The History Press are the largest local and specialist history publisher in the UK, publishing around 450 books a year. In this role, I was responsible for project managing and marketing of around 90 of those titles, as well as managing a variety of other projects and the company’s online presence

Education

  • Cambridge Professional Academy
    CIM/CAM Diploma in Digital Marketing, Marketing
    2011 - 2013
  • University of the West of England
    BA (Hons), Business Management
    2008 - 2011
  • The King's School, Gloucester
    3 A Levels, Business Studies, Psychology, P.E
    2001 - 2008

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