Director of Marketing Communications

• Jan 2023 - Present

Marketing Communications Manager

• Dec 2021 - Jan 2023

Sales & Marketing Lead

• Feb 2021 - May 2021

My duties as a Sales & Marketing lead for The Luxe Guide primarily focused on content marketing. I was responsible for the optimization of SEO-rich and persuasive content for landing pages and Google Ad copies that would increase visibility on Google and be attractive to a luxury market. Alongside this, I also facilitated partner relationships. The main responsibility was to regularly coordinate with partners in the creation of luxury travel packages that we can offer to our clients. This responsibility entailed capturing and improving their current offers to make them more attractive to their market. Once we've got the offer finalized, I then work on pushing their unique selling points on social media and for big partners, amplifying their reach on Google through ads.

Sales & Marketing Associate

• Oct 2019 - May 2020

My main responsibilities included conducting market research to identify new revenue opportunities, gathering and analyzing consumer behavior data on travel and trends (e.g. web traffic and rankings), and and essentially, help the company achieve their sales goals through building strong marketing campaigns that will effectively promote the tours and activities the company offers.

Content Team Lead

• Jun 2017 - Sep 2019

My main region of responsibility is EMEA (Europe, Middle East, and Africa) for an e-commerce travel company that specializes in creating activity pages for tours and activities for our partners. This involves creating SEO-rich activity pages that are not only of quality content but also attractive to a global market. I received training regarding SEO, Google Trends, and APIs as these are essential in producing organic traffic for our website and maintaining and/or optimizing live pages all while simultaneously handling a team of six content specialists.

Copy Editor

• Feb 2016 - Dec 2016

My responsibilities included writing, editing, and proofreading of any and all written leadership manuals that are to be released globally within the organization that I am working for. In this position, I demonstrated flexibility and efficiency in handling multiple loads at any given time and executing efficiently within the given deadlines. This duty required meticulous writing and editing skills, the ability to ideate and convey thoughts clearly, and exceptional attention to detail. My responsibilities included writing, editing, and proofreading of any and all written leadership manuals that are to be released globally within the organization that I am working for. In this position, I demonstrated flexibility and efficiency in handling multiple loads at any given time and executing efficiently within the given deadlines. This duty required meticulous writing and editing skills, the ability to ideate and convey thoughts clearly, and exceptional attention to detail.