Experience

Marketing F5

• Spain
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Mar 2022 - Present

  * Increased ROAS from 4.5 to 9.6 and lowered cost per conversion from $24 to $12 in PMax campaign for an e-commerce business with more than 100 products* Generated Data Studio performance dashboards for MoM client reporting* Researched & created specific competitor campaigns across Google Platform* Onboarded new clients across Google Ads, Facebook ads platforms to understand challenges,goals, unique selling propositions, market position, & managed expectations to create custom marketing strategies* Conducted keyword research, SQR, ideated ad copy, A/B test experiments, and established bidding strategies to meet and exceed KPIs* Working with 3rd party tools like SEMRush, DashThis, BoB's KW, Feedonomics as well as working with Google KW Planner, Google Data Studio and Google Ad Editor* Presented weekly insights and opportunities on all-channel client reporting calls* Manipulated, organized, and summarized large data sets with pivot tables to present insights Show less

• Business Partner

  • Nov 2021 - Present



Supplement Advisor

• United States
• Wellness and Fitness Services

• Digital Marketing Specialist

  • Mar 2020 - Apr 2022

  * Structured campaigns and ad groups, and determined the best account/campaign settings * Worked with large datasets in Excel and uploaded data/content for ads using the AdWords Editor tool * Created, analyzed, and optimized Google Ads for 4 clients across varying industries * Managed affiliate programs top tier national brands, curating partnerships with various health and beauty brands, to optimize a full-funnel approach driving awareness, consideration, and conversion of client products/services * Managed strategy development and tactical execution of affiliate programs across a wide range of retail verticals including health and beauty, and subscription products * Executed link building strategies like Skyscraper to gain high DA backlinks in health, beauty, and fitness * Ranked +200 keywords organically on 1st and 2nd page of Google * Utilized Google Analytics to develop insights and action items intended to improve search engine marketing performance and meet company goals * Implemented organic SEO strategies to drive traffic and sales * Utilized content marketing strategies to create SEO friendly contents to gain organic backlinks * Performed in-depth technical SEO audit * Conducted On-page SEO and Off-page SEO strategies to grow the website ranking on SERP * Conducted keyword research, SQR, ideated ad copy, A/B test experiments, and established bidding strategies to meet and exceed KPIs Show less



Revolve Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2019 - Jul 2021

  Movie Projects: Hitman’s Wife’s Bodyguard, Hanna, Shudder, Miracle Workers, Outmatched, The Craft, Angry Birds 2, Addams Family, Crawl, Descendants 3, Ready or Not, Family Guy, Capitol Music, Dora and The Lost City of Gold, Missing Link, Shaq Life, The Call of The Wild, Mulan and Duncan. * Managed 20+ Google Ads client accounts including optimizing for CPC, CPL, and Budget Allocations * Utilized Google Analytics, Google Tag Manager, Google Search Console, & Google My Business for Campaign Management * Inspected/Audited Google call tracking sheets for 8+ clients * Monitored and optimized daily campaign budgets and keyword bids for maximum efficient spending * Performed extensive keyword/ negative keyword research to save clients thousands of dollars of ad spend * Managed A/B testing of ad copy, landing pages, audience, keywords to increase CTR and conversion rates * Designed and developed WordPress websites such as (Revolveagency.com) * Produced weekly and monthly in-depth web analytics reports by pulling performance metrics from Google Analytics and 3rd party reporting systems * Worked with large datasets in Excel and uploaded ad content using AdWords Editor * Utilized SEO tools such as SurferSEO, SE Ranking for keyword rankings, SEMrush for keyword research, AHREFs for backlink analysis and link building, Screaming Frog for technical analysis, SiteLiner for duplicate content check * Created SEO-friendly content (landing pages, title tags, meta descriptions) with effective copywriting * Implemented successful organic SEM campaigns on Instagram and Twitter * Collaborated with motion designers to create quality contents to engage followers on Instagram and Twitter Show less

• Digital Marketing Intern

  • Jul 2019 - Sep 2019


UCLA's Center for the Art of Performance

• United States
• Performing Arts
• 1 - 100 Employee

• Event Coordinator

  • Oct 2018 - Aug 2019

  Working as an event coordinator with a group of UCLA graduate students to manage events Working as an event coordinator with a group of UCLA graduate students to manage events