Experience

U.S. Meat Export Federation

• United States
• International Trade and Development
• 1 - 100 Employee

• Content & Brand Strategist

  • Jan 2020 - Present

  Collaborates and works cross-functionally across all USMEF departments to manage and create robust marketing and communications information, increase brand awareness, and oversee a more synergistic team approach to content development. Develops content strategy and materials based on USMEF’s objectives and members’ needs that can be shared with stakeholders through a variety of platforms. Collaborates and works cross-functionally across all USMEF departments to manage and create robust marketing and communications information, increase brand awareness, and oversee a more synergistic team approach to content development. Develops content strategy and materials based on USMEF’s objectives and members’ needs that can be shared with stakeholders through a variety of platforms.



JBM Publishing; U.S. Meat Export Federation; Senior Care Organizations; Cattlemen's Beef Board

• Project Work

  • Jun 2018 - Jan 2020

  Project Work: Marketing, Communications & Editorial. Project Management and Implementation. Project Work: Marketing, Communications & Editorial. Project Management and Implementation.



Seniors' Resource Center

• United States
• Individual and Family Services
• 1 - 100 Employee

• Director of Development & Marketing

  • Sep 2015 - Feb 2018

  Directed the development and marketing areas, including staff and budget. Worked along-side Board members, community leaders and SRC supporters in support of SRC's mission. Primarily responsible for all Fund Development activities. Directed grant-writing and proposal-development. • Development -- Directed business development programs with individual donors, corporate sponsors, foundations and government entities. Built relationships and partnerships and raised money within each of these areas. • Marketing -- Provided strategic direction for all marketing and communications activities (print and digital) and special events, including major fund-raisers. Responsible for meida relations: Developed and implemented a Communications Plan and Media Campaign about the retirement of our CEO and the transition toward our new CEO. Developed Brand messaging and created a Brand campaign for SRC’s endowment fund, which included the development of a Funder’s Wall and supporting materials. • Board of Directors -- Accountable for developing metrics, goal setting and reporting monthly results to the Board of Directors. Engage the Board’s Fund Development Committee and the Board of Directors in donor cultivation and development efforts. • Community -- Relationship development at the Community level to promote SRC's mission and partnership opportunities. Show less



AAA Colorado

• United States
• Insurance
• 100 - 200 Employee

• Director of Marketing & Membership

  • Jun 2003 - Aug 2014

  Directed and managed a $4 million annual budget, staff and numerous vendors, including ad agencies and market research firms. • Brand Marketing – Directed a Central Brand strategy, all marketing campaigns and managed all creative and messaging for all business lines across traditional and digital marketing channels. Directed and managed business development and sponsorships/partnerships. • Membership Marketing – Held primary responsibility for annual goals related to membership growth and retention. Directed and evaluated all membership acquisition and retention initiatives. • Direct Marketing -- Developed marketing plans and managed direct marketing/sales campaigns for all business lines, including membership and insurance. Developed plans, managed programs and vendors. • Market Research – Directed and managed member and consumer research to capture attitudes, awareness and intent related to the AAA Brand and AAA business services. • Marketing Campaigns for Business Lines – Under the Brand umbrella, developed marketing plans and implemented campaigns for all business lines, including insurance, travel and auto buying. I also directed digital efforts for AAA Insurance in Colorado. I managed external paid search resource, including keywords, marketing spend and analysis. • Analytics/Evaluation -- Established tracking and reporting processes through which to measure and evaluate program and project success. Results were captured and measured at strategic and tactical level, and incorporated into the next year's planning process. As Communications Manager from 2004-2006, I was directly responsible for the AAA Colorado website and all site metrics. Directed a complete website re-design. I was also responsible for e-mail marketing and e-newsletters. I supported media relations, writing news releases and serving as a primary media contact for print, radio and TV. As Magazine Editor from 2003-2004, I was responsible for all aspects of AAA's member magazine. Show less

• Asst. Director International Marketing Programs

  • Mar 1992 - Jun 2000

  Asst. Director, International Marketing Programs: (1996 – 2000) Developed and directed the federation’s marketing evaluation program. Built relationships with funding sources and with international staff. Wrote marketing plans, funding proposals and allocated and oversaw budgets. • Marketing Program Evaluation -- Developed, directed and implemented a goal-based system for evaluating Brand marketing success, marketing objectives, strategies and tactics for 13 international offices. Developed survey methods to capture trade and consumer information and established specific and quantifiable goals for each market. • Business Development -- Wrote funding proposals and managed budget, contract and reporting responsibilities to stakeholders in numerous industries, including public and private sectors. Wrote speeches for staff, led coalition meetings and made presentations to funding sources. • Marketing Plan Development & Communications -- Developed and evaluated annual marketing plans. Identified and implemented best practices. • Trade and Consumer Research – Managed the collection of trade data and information and managed research to capture consumer awareness, attitudes and usage in primary markets. • Advertising & Public Relations -- Wrote news releases and served as a primary media contact for print and radio in the U.S. Guided foreign office staff in issues management, advertising and Media Relations. Communications Manager: (1994 – 1996) Implemented the marketing communications plan at USMEF with member exporters, funding sources and media. Wrote news releases and served as a primary media contact for print and radio in the U.S. (Served as Communications Writer/Editor, 1992 - 1994.) Show less



The PresentFutures Group

• Research Associate

  • Jun 1989 - Feb 1992

  As a Research Associate from 1985 - 1987 at the Westrend Group and from 1989 - 1992 at the PresentFutures Group, I assisted with quantitative and qualitative research designed to identify and assess emerging business and consumer trends for clients. Both companies were consulting companies that specialized in strategic planning and issues management. I wrote customized reports and prepared presentations for our clients. I also wrote newsletters for our subscribers. As a Research Associate from 1985 - 1987 at the Westrend Group and from 1989 - 1992 at the PresentFutures Group, I assisted with quantitative and qualitative research designed to identify and assess emerging business and consumer trends for clients. Both companies were consulting companies that specialized in strategic planning and issues management. I wrote customized reports and prepared presentations for our clients. I also wrote newsletters for our subscribers.



Stout Publishing

• Higher Education

• Editor/Managing Editor

  • Sep 1987 - Apr 1989

  Stout Publishing produced in-flight magazine for regional airlines. I was the editor of two in-flight magazines. I wrote articles, managed freelance writers and photographers, and worked with our in-house production team on design. As Managing Editor, I was also the point person responsible to the five airlines for the content and delivery of all five magazines. Stout Publishing produced in-flight magazine for regional airlines. I was the editor of two in-flight magazines. I wrote articles, managed freelance writers and photographers, and worked with our in-house production team on design. As Managing Editor, I was also the point person responsible to the five airlines for the content and delivery of all five magazines.