Experience

JimmyJane
• United States
• Luxury Goods & Jewelry
• 1 - 100 Employee
• Director, E-commerce & Marketing

  • Mar 2022 - Present


Nuheara

• Australia
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Head of Growth Marketing & E-commerce

  • Feb 2021 - Feb 2022

  • Managed a Global e-commerce program on Shopify across seven countries. • Directly responsible for managing Google Ads, Paid Facebook/Meta Ads, Programmatic display/video. • Oversaw the expansion of Amazon into international markets and managed Amazon ads. • Managed a Global e-commerce program on Shopify across seven countries. • Directly responsible for managing Google Ads, Paid Facebook/Meta Ads, Programmatic display/video. • Oversaw the expansion of Amazon into international markets and managed Amazon ads.



Gatherly

• Hong Kong
• Events Services
• 1 - 100 Employee

• Growth Marketing Director

  • Jun 2021 - Jan 2022

  • Setup and launched Gatherly’s demand generation strategy to acquire and nurture higher qualified sales leads. • Launched Gatherly’s partnership program with three large event planning companies resulting in over $100K in projected revenue. • Developed a B2B email lead prospecting initiative that lowered the Cost Per Booked Meeting by 35%. • Designed and implemented an innovative PLG effort leveraging virtual events to convert idle leads into closed deals which resulted in a ROAS of 3.8x. • Managed all Google, LinkedIn, Meta and YouTube Paid ads. Show less



Propeller Health

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head of Growth - DTC

  • Feb 2020 - Jan 2021

  • Implemented Propeller’s DTC acquisition and retention campaigns for two pharmaceutical partners, which included Meta, Google Ads, email, and app store optimization. • Advised new venture groups within parent company (ResMed) on price elasticity testing, go-to-marketing plans, and retention strategies for DTC product launches. • Implemented a marketing stack enabling the marketing team to execute A/B testing on web and mobile properties, app optimization and cross-channel CRM campaigns. • Collaborated closely with the data science team to review churn and retention data to make informed decisions on CRM and product optimizations. Show less



iHear Medical, Inc.

• Director of E-commerce & Marketing

  • Jan 2017 - Nov 2019

  Led iHEAR's go-to-market strategy and growth efforts for its direct to consumer online store as well as with strategic partners. Launched their first e-commerce store growing monthly revenues to $400K in nine months. Managed SEM, SEO, email and affiliate partnership marketing to drive online sales growth. Leveraged iHEAR's unique platform and product line to launch a new category in retail with leading drugstore brands to become the #1 product in the hearing health category. Led iHEAR's go-to-market strategy and growth efforts for its direct to consumer online store as well as with strategic partners. Launched their first e-commerce store growing monthly revenues to $400K in nine months. Managed SEM, SEO, email and affiliate partnership marketing to drive online sales growth. Leveraged iHEAR's unique platform and product line to launch a new category in retail with leading drugstore brands to become the #1 product in the hearing health category.



Virgo Travel, Inc. (Virgo.limo)

• Co-Founder, Head of Growth & Product

  • Aug 2011 - Oct 2016

  Co-founded an innovative hotel booking mobile app that revolutionized how consumers booked and interacted with hotels. Developed the first online and mobile hotel booking platform that integrated free transportation coordination with every booking. We successfully leveraged the platform to lower the cost of user acquisition and increase the LTV for our customers. Co-founded an innovative hotel booking mobile app that revolutionized how consumers booked and interacted with hotels. Developed the first online and mobile hotel booking platform that integrated free transportation coordination with every booking. We successfully leveraged the platform to lower the cost of user acquisition and increase the LTV for our customers.



Universal McCann

• 1 - 100 Employee

• Senior Manager, Decision Sciences

  • Jul 2008 - Jul 2011

  • A founding team member of the Decision Sciences division which led campaign analytics and business intelligence for client engagements. • Selected to work on a confidential data science project merging all of Microsoft's advertising campaigns & website data to estimate the potential value of adding E-commerce to Microsoft.com. • Presented monthly campaign and business analytics reports and recommendations. • Selected to work on a confidential data science project merging all of Microsoft's advertising campaigns & website data to estimate the potential value of adding e-commerce to Microsoft.com. Show less



McCann Erickson

• Technology, Information and Internet

• Senior Performance Marketing Manager

  • Feb 2006 - Jul 2008

  • Lead media planner for several B2B and DTC focused Microsoft campaigns including Visual Studio, SQL Server, MS Office and Xbox. • Managed lead generation campaigns using paid search, email, affiliate, display, programmatic advertising. • Launched one of the first mobile brand campaigns targeting Business Decision Makers illustrating the power and value of Visual Studio. • Lead media planner for several B2B and DTC focused Microsoft campaigns including Visual Studio, SQL Server, MS Office and Xbox. • Managed lead generation campaigns using paid search, email, affiliate, display, programmatic advertising. • Launched one of the first mobile brand campaigns targeting Business Decision Makers illustrating the power and value of Visual Studio.



Buyerlink

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Online Marketing

  • Jan 2004 - Dec 2005

  Led all marketing/customer acquisition efforts with an annual budget of $6M with led a diverse team of marketing managers, analysts and in-house designers. Led all marketing/customer acquisition efforts with an annual budget of $6M with led a diverse team of marketing managers, analysts and in-house designers.



Vicinity Corporation

• Technology, Information and Internet
• 1 - 100 Employee

• Business Development Manager

  • Dec 1998 - Jun 2002

  Started out in business development selling Web & Wireless business finder services to fortune 1500 companies. The core-product was an online maps and business finder platform that helps brick-and-mortar business drive more traffic from the web. Vicinity was acquired by Microsoft in 2003 and is now powering their Microsoft Maps. Started out in business development selling Web & Wireless business finder services to fortune 1500 companies. The core-product was an online maps and business finder platform that helps brick-and-mortar business drive more traffic from the web. Vicinity was acquired by Microsoft in 2003 and is now powering their Microsoft Maps.