Experience

Alfa Wassermann Diagnostic Technologies

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• National Sales Director,

  • Apr 2013 - Present

  • High end chemistry analyzer manufacturer for the human and veterinary markets • Direct and lead a team of 9 sales professionals and 3 clinical specialists nationally • Develop and implement all sales and marketing initiatives • Maintain full P&L responsibilities, budgeting, forecasting, and expense control • Market and diagnostic analysis, territory management, presentations and contract negotiations, recruiting, team building, and distributor relations development • Tripled annual chemistry placements first year and increased sales revenue by 250% first year



Allervision

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• National Sales & Business Development Manager

  • Jan 2012 - Mar 2013

  • Allergy testing and treatment devices in human and veterinary markets • Direct and lead a team of 30 sales representatives, and 4 sales trainers nationwide • Report directly to the CEO while supervising strategic planning, business development, distributor relations, expense control, market analysis, recruiting, hiring, training, and project • Allergy testing and treatment devices in human and veterinary markets • Direct and lead a team of 30 sales representatives, and 4 sales trainers nationwide • Report directly to the CEO while supervising strategic planning, business development, distributor relations, expense control, market analysis, recruiting, hiring, training, and project



Heska Corporation, marketing high end laboratory & diagnostic equipment to veterinarians globally

• Regional Diagnostic Sales Manager - Southeast

  • Jan 2011 - Jan 2012

  • Markets high end laboratory & diagnostic equipment to veterinarians globally • Directed and lead a team of sales and clinical professionals in a 7-state region managing over $30M in revenue annually • Supervise all sales and marketing, forecasting, team building, contract negotiations, recruiting, training, and maintaining distributor relationships • "Closer Of All Capital Deals" • Enhanced capital selling skills to regional sales force by implementing key competitive strategies • Implemented “Impact Selling” strategy which directly impacted sales force skills and motivation • Increase regional equipment revenue 50% over budget for Q4 2011, and 2012 • Directly impacting sales force skills and motivation by implementing "Impact Selling". • Increase regional equipment revenue 50% over budget for Q4, 2011 and YTD forecast, 2012



Florida Medical Development, Physician and Veterianry Partnership Syndication

• National Sales & Business Development Manager

  • Mar 2005 - Dec 2011

  • Syndicates LLC equity partnerships and services with physicians and veterinarians across Southeastern United States • Directed team of sales representatives and clinical specialists in 4-state region • Reported to the CEO and Board of Directors • Supervised strategic planning, business development, expense control, cost reductions, and market analysis • Maintained full P&L responsibilities and oversaw sales, budgeting and forecasting, project management, territory management, financial analysis, presentations, and contract negotiations • Managed recruiting, interviewing, scheduling, training, and team building • Increased revenue 400% over 5 years by defining new markets and developing and implementing tactical business plans with sales team • Received bonus and “Outstanding Team Building and Sales Leadership” honor for recruiting, training, and motivating staff • Increased revenue 400% over 5 years by defining new markets and developing and implementing tactical business plans with sales team. • Hired, trained, and motivated team directly responsible for revenue increase. • Received bonus and “Outstanding Team Building and Sales Leadership” honor for recruiting, training, and motivating staff.



Urologix, a TUMT medical devices company marketing non-surgical option for BPH

• National Sales Trainer / Senior Business Development Manager

  • Jan 2000 - Feb 2005

  • TUMT medical devices company marketing non-surgical procedure for Benign Prosthetic Hyperplasia (BPH) • Supervised sales and marketing initiatives across 3-state region • Managed activities of clinical specialists within territory • Directed new hire training and maintained communications with hospitals, surgical centers, and urology offices • Increased annual revenue from $250K to $2.8M+ • Improved urology client base from 25 physicians to 175+ • Received Top Regional Sales Equipment Award, achieved President’s Club status 3 consecutive years, and honored with Business Development Manager of the Year back-to-back years



PSS World Medical, providing Medical Supplies & Equipment to office-based physicians

• VP, Diagnostic Division SE

  • Jun 1993 - Jan 2000

  VP Southeastern Regional Diagnostic Manager 01/1999 – 01/2000• Managed high-end diagnostic equipment sales and marketing for 9 branches in territory• Enhanced territory sales from $15M to $30M+ in 1 year by developing manufacturer relationships and implementing strategic sales plans• Recognized as #1 capital equipment region and received “Can Do” award• Attained bonus for outstanding achievement in capital equipment salesDistrict Sales Leader 06/1995 – 01/1999• Directed team of sales representatives for Central Florida Distribution Center• Maintained budget and communications with physician offices• Represented 200+ product lines including laboratory and ultrasound equipment, EKG stress testing, and bone density equipment• Ranked #1 nationally for overall sales and capital equipment 3 consecutive years• Received “Top Can Do” award for capital equipment sales 3 years in a row • Obtained more than double annual sales volumes the first 3 years and attained annual sales record of $15MSales Representative 06/1993 – 05/1995

• District Sales Leader

  • 1993 - 1999

  Directed team of sales representatives for Central Florida Distribution Center. Managed hiring, training, and sales force motivation. Maintained budget and communications with physician offices. Represented 200+ product lines including laboratory and ultrasound equipment, EKG stress testing, and bone density equipment.• Ranked #1 nationally for overall sales and capital equipment 3 consecutive years.• Received “Top Can Do” award for capital equipment sales 3 years in a row. • Obtained more than double annual sales volumes the first 3 years in position and attained annual sales record of $12M.Early professional experience includes Sales Representative role for PSS World Medical.