Experience

Cheval Collection Ltd.
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Marketing Manager

  • Nov 2017 - Present


Virgin Limited Edition

• United Kingdom
• Hospitality
• 100 - 200 Employee

• Head of Marketing

  • Jan 2007 - Mar 2017

  Key achievements: • Successful branding and launch of five new hotels and associated F&B outlets • Development and implementation of brand guidelines ‘reference bible’ for Virgin Limited Edition • Lead project manager: Introduction of online booking to the Virgin Limited Edition portfolio in February 2016 – over £1m in revenue achieved via this channel in year one of operations • Successful launch of new responsive company website in December 2014 Key responsibilities: • Achieving top line revenue and occupancy targets for nine hotels and one London restaurant and events venue (The Roof Gardens) – with marketing budget responsibility • Brand standards guardian for all marketing communications including social media channels • Oversight of all online and offline marketing campaigns including advertising, direct mail, email marketing, social, affiliate, SEO, SEM and website marketing • Website development initiatives – from concept to execution • Team management and recruitment – two Managers and one Executive • Management of customer database and associated analysis with 220k+ contacts • Development of print collateral at all guest touch points • Multiple agency and supplier management • Monthly reporting (including use of Google Analytics) and production of annual review documents for individual hotels • Creation of pitch documents for new properties to add to the company’s portfolio NB: Marketing Executive Jan 2007 - Jan 2009 / Marketing Manager Jan 2009 – Dec 2015 / Head of Marketing Dec 2015 – Mar 2017 Show less



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Marketing Coordinator

  • Sep 2004 - Jul 2006

  Responsible for tactical marketing campaigns for the four Brussels hotels owned by the Marriott Group reporting directly to the Group Sales and Marketing Director Responsible for tactical marketing campaigns for the four Brussels hotels owned by the Marriott Group reporting directly to the Group Sales and Marketing Director



Arrow Communications SA

• Belgium
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Sep 2000 - Jan 2004

  Arrow Communications was a media planning and buying agency active in higher education sector Arrow Communications was a media planning and buying agency active in higher education sector