Experience

Mind Tools

• India
• Education Administration Programs

• Head of Digital Optimisation

  • Jan 2022 - Present



Mind Tools for Business

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Marketing Optimisation Manager

  • Sep 2020 - Jan 2022



M&G plc

• United Kingdom
• Financial Services
• 700 & Above Employee

• Digital Optimisation Manager

  • Apr 2017 - Feb 2020

  Owned and planned digital strategy and ongoing optimisation roadmap. Objective was to boost engagement, conversions, innovation where appropriate and improve journeys for users across both B2C and B2B sites. To acheive this I utilitsed site analytics, user surveys, AB and MVT testing, marketing campaigns, on site promotion and more. Managed analytics and measurement to understand digital performance that would enable ongoing optimisation. Created user personas and prototypes, competitor analysis, held workshops and engaged with internal users on issues they were experiencing and used the all this research data in my role to drive change on the web sites.I also created User Stories, maintained product backlog and planned as well as attended Sprint Events. Worked closely with the development team as well as marketing, designers, UX, compliance and more to deliver solutions to enhance our websites.



Prudential Assurance

• Malaysia
• Insurance
• 700 & Above Employee

• Digital Marketing Manager

  • Mar 2016 - Apr 2017

  Delivery of digital marketing campaigns for the Intermediary market. This included the creation of an email and PPC marketing strategy, played a key part in the creation and delivery of marketing campaigns, landing pages, ads, the continued evolution of the intermediary marketing section of the website which included the removal of issues of the site and continued innovation of the site and any associated tools. Delivery of the Intermediary Channels first online video channel that increased online engagement and generated leads.Creation of MI Strategy for the Intermediary Marketing team which included a tagging matrix and development of KPI tracking as well as mentoring and training of team colleagues



Standard Life Investments

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2010 - Mar 2016

  Delivery of online marketing campaigns as well as management of functional changes to the website and the creation and management of the company's first iPad app.Owned the development, design, launch and marketing campaign for the company’s first iPad App. The app was for the UK Wholesale market and had over 2000 users a few days after launch. Responsible for the creation of several online tools and subsequent marketing campaigns including the award winning MyFolio tool.Played a key role in the creation, design, promotion and launch of the company’s online weekly strategy newsletter delivered to over 10,000 users weekly and promoted on over 30 websites.Enhance user experience, engagement, innovation across the company’s 30 websites which included marketing campaigns, writing content, designing emails and social media campaigns.



The Scotsman

• United Kingdom
• Book and Periodical Publishing
• 100 - 200 Employee

• Senior Web Developer

  • Nov 2007 - Nov 2010

  Lead the development team as well as the training of colleagues.Responsible for the delivery of the company’s new Content Management System of over 30 Scottish titles in the company, which including overseeing go live and conducting training of users across the other titles on the new system. Developed with HTML, CSS, JavaScript, SQL, .Net and more. Trained colleagues on several of these languages and solutions.Working with stakeholders across the company to develop digital products as well as develop self-generated projects.



AEGON Asset Management

• Netherlands
• Investment Management
• 700 & Above Employee

• Web Developer

  • 2004 - 2007



IBM

• IT Services and IT Consulting
• 1 - 100 Employee

• Web Developer

  • Jul 2004 - Sep 2004



Sky

• France
• Wireless Services

• Web Developer

  • Feb 2004 - Jun 2004



AIM Professional

• Professional Training and Coaching

• Web Developer

  • Aug 2000 - Nov 2003