Rob McLeod

Marketing Manager at MetLife UK
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Contact Information
us****@****om
(386) 825-5501
Location
Brighton, England, United Kingdom, UK
Skills

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Credentials

  • The business of football
    The Open University
    Aug, 2020
    - Sep, 2024

Experience

  • MetLife UK
    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2021 - Present

      Responsible for marketing IP products to the UK market, through strategic campaigns as well as key distribution partners. to grow product awareness and adoption of products. Key responsibilities and achievements include: - Launched new EverydayProtect policy and re-designed MultiProtect policies - Developing marketing plan, and managing budgets and resource to maximise product salience - Working with creative, digital, and design agencies to produce 'always on' campaignable assets within the broader marketing plan - Repositioned the MortgageSafe product, working with research agency to orient the product in the market and develop proposition framework, alongside a multi-channel promotional campaign - Key member of project working group to roll-out new adviser and customer portal - Led research developing new ChildShield product, developing positioning, omni-channel campaign, and sales assets - Marketing risk champion - working across the business to ensure legal and regulatory compliance, as well as monitoring broader reputational and commercial risks - Working closely with sales to produce content that supports sales funnel Show less

  • GENE Commerce
    • India
    • Marketing Manager
      • Feb 2021 - May 2021

      Gene Commerce is a leader in eCommerce for the world's ambitious brands. I was responsible for developing the marketing strategy, positioning and managing the company brand both internally and externally, defining our service definitions, and showcasing our first-class work online and alongside our strategic partners. Gene Commerce is a leader in eCommerce for the world's ambitious brands. I was responsible for developing the marketing strategy, positioning and managing the company brand both internally and externally, defining our service definitions, and showcasing our first-class work online and alongside our strategic partners.

  • UnitedUs
    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Senior Client Partner
      • Mar 2020 - Aug 2020

      Led key-client thought-leadership campaign development and delivery. Led key-client thought-leadership campaign development and delivery.

  • Bellman
    • United Arab Emirates
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Client Services Manager
      • Dec 2019 - Feb 2020

      Lead Client Services Manager at Bellman, responsible for development of all client accounts, marketing strategies, and client satisfaction.New business development culminated in wins of Air Navigation Solutions - managers of Gatwick and Edinburgh airports - and Qatar Airways. Continued to support Directors in new business pipeline, providing strategic input to define approach.Implemented marketing strategies for new clients, including rebranding, marketing campaign and creative development, and sales collateral, all tied closely to business objectives and directions. Show less

    • Senior Account Manager
      • Mar 2019 - Dec 2019

      Lead Account Manager in the Client Services team, with primary responsibility for MetLife UK, and NIG (Direct Line Group).Provided strategic input on all client accounts, including Cynergy Bank (Bank of Cyprus), and Chapman Freeborn among others.Worked closely with New Business Director, leading on prospect research and creation of pitch documents, as well as pitch presentations.Created new processes to improve project management, and led team in implementing through regular meetings, production resourcing, and briefing. Show less

  • Man Bites Dog
    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2017 - Mar 2019

      Re-positioned Man Bites Dog from a PR agency into a marketing consultancy, including redesigning the value proposition and service offering. A dual role I also provided strategic marketing support to the account team as well as digital expertise. A proven project manager, I was able to design and deliver a coherent marketing plans, managing multiple objectives, while remaining focused on results. • Responsible for establishing and promoting Man Bites Dog as the go-to marketing consultancy, for B2B companies seeking to position themselves as thought-leaders in their industry • Creating and executing the Annual Marketing Plan focused on lead generation, including thought-leadership content, events and networking, and awards entries • Ownership of the re-brand • Re-architecture of CRM system, including database management and GDPR compliance • Consulting on and delivering integrated marketing campaigns for clients including S&P Global Platts, American Express & CYBG • Support client teams and New Business providing case studies for proposals and pitch documents • Recruitment and development of new skills alongside HR to support business expansion Show less

  • EDF Energy
    • United Kingdom
    • Utilities
    • Senior Acquisition Specialist - Digital Channels
      • Aug 2014 - Sep 2016

      I led the digital acquisition channels including paid search, SEO, display, and affiliates, as part of always-on digital, and bi-annual UK integrated campaigns. Managing digital and media agencies, and working alongside a creative communications agency as part of a cross-department working group, I developed end-to-end tactical strategies from ad creation to web optimisation.I beat annual sales targets through channel optimisation and website innovation, leading to best-ever performance. I collated and distributed weekly performance reports to the senior leadership team.• Total annual budget - £2.1m for media, agency management, and promotional costs.• Uplift of 40% in quote volumes in 2015, and 10% in 2016 through redesigned sales funnel• Achieved 150% of target in 2015, and 120% year-to-date 2016 through channel innovation• Introduced ‘cashback’ promotions, resulting in over 2,000 additional tariff sales in 2016• Reduced cost per sale by 22% (£45 - £35) • Nomination for ‘Powerful Performance - Paid Search’ in two categories; 'Telecoms, Energy and Utilities', and 'Search Marketing' Show less

    • Senior Product Innovation Executive
      • Apr 2013 - Jul 2014

      I owned the new product development process for energy tariffs, developing product and service innovations to drive key marketing objectives: increasing sales, reducing cost-to-serve, improving lifetime value and improving customer experience.Working with the Customer & Market Insights team and a leading research agency, I developed and tested concepts with consumers, refining features, benefits, and messaging to create new propositions. Managed internal senior stakeholders in the Commercial, Legal & Regulation, Comms, Digital, Product Delivery, and Customer Experience teams, my role was to assess product feasibility and take the proposition to market, ensuring all business needs were considered.• Ownership of the Innovation process, from Idea Generation workshops, to customer research and product launch• Business casing to support the continued development of initiatives, including feasibility testing and commercial analysis• Project Management and delivery of new initiatives alongside key stakeholders• Presentation of potential projects and progress reports to senior stakeholders• Measuring response, reporting successes and adapting activity to improve consumer acceptance and commercial viability• Delivered initiatives while traversing a complex technical and regulatory market, continuing to push industry boundariesKey projects included;• 3-year tariff and portfolio pipeline development• Bundling physical and other adjacent and co-branded products• Launch of Blue+Fixed Prepay tariff• Digitisation of Hero Blue+ Price Promise tariff• Investigating loyalty schemes and developing proposition• Introducing physical digital home devices - Netatmo HeatSmart Show less

  • Marathonbet
    • Guernsey
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2012 - Mar 2013

      Objective: Expand brand into western Europe. Acquire new customers in the region.Strategy: Consolidate fragmented marketing activity, unifying brand and messaging, and create focus through introducing KPIs.Activity: Build a marketing team including digital marketing, creative, copy, and partnerships.• Created acquisition strategy to meet ambitious growth targets in the UK and Europe• Delivered channel marketing plan through strategic media buying in digital marketing• Built performance reports and dashboards for distribution at Director level, used to drive lower lead costs• Developed retention strategy through creating in-house CRM, and built customer value model. Created customer segments and developed strategy to re-engage latent customers through email and social media Show less

    • Marketing Co-ordinator
      • Apr 2012 - Jul 2012

      Co-ordinating marketing activity across all channels as we grew two global gambling brands; Panbet.com and Marathonbet.com.Initially tasked with deploying digital marketing activities including;• Affiliate marketing• Email marketing• SEM• Website design• Performance and Marketing Analysis

  • Ski France
    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Executive
      • Aug 2011 - May 2012

      Established a customer sales and support function in the UK to facilitate business expansion. Building relationships with key target publications, I developed a partnership marketing and PR function to raise brand awareness amongst the target audience. • Developed a customer retention strategy using direct mail, email and outbound calls, generating £40k of sales in 3 months. • Undertook development of the quote funnel to improve the customer journey, increasing conversion rates by 17%. Established a customer sales and support function in the UK to facilitate business expansion. Building relationships with key target publications, I developed a partnership marketing and PR function to raise brand awareness amongst the target audience. • Developed a customer retention strategy using direct mail, email and outbound calls, generating £40k of sales in 3 months. • Undertook development of the quote funnel to improve the customer journey, increasing conversion rates by 17%.

  • Jacob Bailey
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Intern
      • 2011 - 2011

      Web design and market gap analysis Web design and market gap analysis

  • Specific Media
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Work Experience
      • Dec 2010 - Dec 2010

      SWOT Market gap analysis, and opportunity brief writing. SWOT Market gap analysis, and opportunity brief writing.

  • ingenuity abm
    • Account Manager
      • Mar 2010 - May 2010

      Direct Marketing Events Management Business Development Direct Marketing Events Management Business Development

Education

  • The University of Birmingham
    MSc, Marketing
  • University of Leicester
    BSc, Geology

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