Founder CEO

• May 2023 - Present

With a passion for filling the knowledge gap in SEO, I founded SEODebate, a platform that empowers individuals with technical and practical SEO insights. Through 13+ years of experience, I have created a hub with over 350 articles, 40+ tools, and expert guidance to help anyone interested in mastering SEO concepts. With a passion for filling the knowledge gap in SEO, I founded SEODebate, a platform that empowers individuals with technical and practical SEO insights. Through 13+ years of experience, I have created a hub with over 350 articles, 40+ tools, and expert guidance to help anyone interested in mastering SEO concepts.

SEO DIRECTOR

• Feb 2020 - Present

As an accomplished SEO Director at House of Comms, I have led a dynamic team and managed client relationships, consistently driving organic growth and achieving remarkable results. With a focus on technical excellence and on-page optimization, I have been instrumental in expanding the department and delivering outstanding performance. Key Responsibilities: 1. Managing client relationships, bringing in new business, and ensuring client retention. 2. Overseeing SEO accounts, driving… Show more As an accomplished SEO Director at House of Comms, I have led a dynamic team and managed client relationships, consistently driving organic growth and achieving remarkable results. With a focus on technical excellence and on-page optimization, I have been instrumental in expanding the department and delivering outstanding performance. Key Responsibilities: 1. Managing client relationships, bringing in new business, and ensuring client retention. 2. Overseeing SEO accounts, driving organic growth, and delivering exceptional results. 3. Expanding the SEO department. 4. Implementing effective strategies that result in keyword growth and first-page rankings for clients. 5. Establishing and restructuring the SEO department to enhance overall performance. 6. Identifying and addressing technical issues, optimizing on-page SEO, and developing content plans. 7. Prioritizing off-page SEO to acquire high-quality backlinks and enhance website authority. Key Achievements: 1. Successfully retained over 95% of SEO clients. 2. Multiple accounts witnessed impressive year-over-year organic growth of over 200%. 3. Expanded the SEO department from serving 4 clients to handling 15 clients, and grew the SEO team from 2 people to 8 individuals. 4. Demonstrated quick and tangible results for clients, with many experiencing keyword growth within the first two months after coming on board. Some achieved first-page rankings on Google within just one month. 5. Managed an account that achieved exceptional keyword growth of 550% within two and a half years. 6. Successfully established the SEO department from scratch. 7. Enhanced overall performance by restructuring and addressing various issues in the client approach and SEO methodology at House of Comms. 8 Adopted a comprehensive approach to SEO, addressing technical issues, optimizing on-page elements, and prioritizing off-page SEO through high-quality backlink acquisition to enhance website authority. Show less As an accomplished SEO Director at House of Comms, I have led a dynamic team and managed client relationships, consistently driving organic growth and achieving remarkable results. With a focus on technical excellence and on-page optimization, I have been instrumental in expanding the department and delivering outstanding performance. Key Responsibilities: 1. Managing client relationships, bringing in new business, and ensuring client retention. 2. Overseeing SEO accounts, driving… Show more As an accomplished SEO Director at House of Comms, I have led a dynamic team and managed client relationships, consistently driving organic growth and achieving remarkable results. With a focus on technical excellence and on-page optimization, I have been instrumental in expanding the department and delivering outstanding performance. Key Responsibilities: 1. Managing client relationships, bringing in new business, and ensuring client retention. 2. Overseeing SEO accounts, driving organic growth, and delivering exceptional results. 3. Expanding the SEO department. 4. Implementing effective strategies that result in keyword growth and first-page rankings for clients. 5. Establishing and restructuring the SEO department to enhance overall performance. 6. Identifying and addressing technical issues, optimizing on-page SEO, and developing content plans. 7. Prioritizing off-page SEO to acquire high-quality backlinks and enhance website authority. Key Achievements: 1. Successfully retained over 95% of SEO clients. 2. Multiple accounts witnessed impressive year-over-year organic growth of over 200%. 3. Expanded the SEO department from serving 4 clients to handling 15 clients, and grew the SEO team from 2 people to 8 individuals. 4. Demonstrated quick and tangible results for clients, with many experiencing keyword growth within the first two months after coming on board. Some achieved first-page rankings on Google within just one month. 5. Managed an account that achieved exceptional keyword growth of 550% within two and a half years. 6. Successfully established the SEO department from scratch. 7. Enhanced overall performance by restructuring and addressing various issues in the client approach and SEO methodology at House of Comms. 8 Adopted a comprehensive approach to SEO, addressing technical issues, optimizing on-page elements, and prioritizing off-page SEO through high-quality backlink acquisition to enhance website authority. Show less

Head of SEO

• Sep 2018 - Jan 2020

At Zoom Digital Dubai, I quickly rose to the position of Head of SEO due to my exemplary contributions and results. Leading a team and managing client relationships, I achieved impressive first-page rankings and steady organic growth across various accounts. Key Achievements: 1. Achieved impressive outcomes within the first three months of joining Zoom Digital, securing first-page rankings on Google for two competitive key clients. Additionally, 70-80% of targeted keywords appeared in… Show more At Zoom Digital Dubai, I quickly rose to the position of Head of SEO due to my exemplary contributions and results. Leading a team and managing client relationships, I achieved impressive first-page rankings and steady organic growth across various accounts. Key Achievements: 1. Achieved impressive outcomes within the first three months of joining Zoom Digital, securing first-page rankings on Google for two competitive key clients. Additionally, 70-80% of targeted keywords appeared in the top 3 search results on the first page. 2. Demonstrated a consistent upward trend in year-over-year growth for both seasonal and non-seasonal clients throughout my four-year tenure. 3. Maintained a perfect record of client retention. 4. Played a pivotal role in building the Zoom Digital property from scratch, creating a well-structured website and implementing a comprehensive content plan. This strategic approach enabled us to capture a significant 20% market share within just one year. 5. Supervised multiple accounts that witnessed impressive year-over-year organic growth rates of over 80%. 6. Successfully expanded the SEO team from 2 people to 8 individuals, nurturing talent and building a high-performing team capable of meeting diverse client demands. 7. Achieved the remarkable feat of ranking all clients on the first page within my first year at Zoom Digital and maintained their rankings throughout my tenure.

SEO Manager

• Sep 2016 - Sep 2018

Key Management Areas of Responsibility: 1. Defining requirements, tasks, and resource allocation associated with SEO strategy, ensuring a comprehensive approach to achieving client objectives. 2. Managing and executing the implementation of SEO strategies, coordinating efforts across the team to deliver outstanding results. 3. Effectively communicating with clients, team members, and management on strategy/project development, timelines, and results, fostering a collaborative and… Show more Key Management Areas of Responsibility: 1. Defining requirements, tasks, and resource allocation associated with SEO strategy, ensuring a comprehensive approach to achieving client objectives. 2. Managing and executing the implementation of SEO strategies, coordinating efforts across the team to deliver outstanding results. 3. Effectively communicating with clients, team members, and management on strategy/project development, timelines, and results, fostering a collaborative and transparent work environment. 4. Collaborating with clients to define strategic goals and objectives, ensuring alignment with their business priorities for successful SEO outcomes. Key Functional Areas of Responsibility: 1. Conducting comprehensive keyword research, aligning it with client business objectives, and identifying opportunities to optimize existing content and explore new avenues for growth. 2. Providing in-depth SEO analysis and recommendations based on website elements and structure, guiding clients on necessary improvements to enhance search visibility. 3. Offering expert recommendations and executing/managing content development strategies that align with SEO goals, both general and keyword-specific, to drive organic traffic and engagement. 4. Developing and implementing strategic link-building campaigns to enhance website authority and visibility across search engines. 5. Monitoring and evaluating web analytics dashboards and reports to develop data-driven SEO strategies that maximize website performance. 6. Communicating project development, timelines, and results with the team and management, ensuring effective collaboration and transparency in all SEO efforts.

Digital Marketing Manager - SEO \ PPC

• Aug 2015 - Jul 2016

My journey with the Hamdani Group started as a part-time SEO expert, and I soon transitioned to Senior Digital Marketing Manager. Spearheading the marketing efforts for all four brands, I achieved remarkable growth and significantly improved their online presence. Key Achievements: 1. Achieved first-page Google rankings for all four brands within four months, significantly increasing online visibility and organic traffic. 2. Two brands experienced a sales increase of 850%, while… Show more My journey with the Hamdani Group started as a part-time SEO expert, and I soon transitioned to Senior Digital Marketing Manager. Spearheading the marketing efforts for all four brands, I achieved remarkable growth and significantly improved their online presence. Key Achievements: 1. Achieved first-page Google rankings for all four brands within four months, significantly increasing online visibility and organic traffic. 2. Two brands experienced a sales increase of 850%, while the remaining two brands saw sales growth of over 400% within two years. 3. Improved keyword rankings, achieving rankings for over 100,000 keywords collectively, a substantial improvement from the initial 2,000 keywords. 4. Successfully navigated the impact of Google's Fred algorithm on a website, recovering its rankings through strategic interventions. 5. Drove remarkable revenue growth, increasing the company's revenue tenfold.

Senior SEO Expert

• Mar 2014 - Aug 2015

Key Responsibilities: 1. Devising and implementing strategies to drive online traffic to the company website, leveraging various digital marketing channels effectively. 2. Tracking conversion rates and continuously improving the website to enhance user experience and maximize conversion potential. 3. Developing and managing digital marketing campaigns, utilizing techniques like paid search, SEO, and PPC to achieve marketing objectives. 4. Overseeing the company's social media… Show more Key Responsibilities: 1. Devising and implementing strategies to drive online traffic to the company website, leveraging various digital marketing channels effectively. 2. Tracking conversion rates and continuously improving the website to enhance user experience and maximize conversion potential. 3. Developing and managing digital marketing campaigns, utilizing techniques like paid search, SEO, and PPC to achieve marketing objectives. 4. Overseeing the company's social media strategy to raise brand awareness and engage with the audience. 5. Managing online brand and product campaigns to further enhance brand visibility and promote the company's offerings. 6. Leading the redesign of the company website to improve usability, design, content, and overall conversion rate. 7. Taking responsibility for planning and budgetary control of all digital marketing initiatives, ensuring efficient resource allocation. 8. Evaluating customer research, market conditions, and competitor data to inform strategic decision-making. 9. Staying updated with the latest digital marketing technologies and trends to maintain a competitive edge.

Search Engine Optimization Executive

• Jul 2012 - Mar 2014