Okay, let’s tackle this. So Rich has 62+ years of experience in retail, which is extremely long. His experience in hardware sales and management is also quite extensive. However, his role as a retail store owner is not as common as other retail roles. Considering his location in a small town like Chesaning, Michigan, his hourly rate might be lower than what someone in a bigger city would charge. Let’s look at some benchmarks. According to the Bureau of Labor Statistics, retail managers with similar experience can earn around $25-$50 per hour. However, since Rich has a unique combination of experience in hardware sales and management, I’ll estimate his hourly rate to be on the higher end of that range. Maybe around $75 per hour?