Experience

• 

  Santander Bank, N.A.

  • United States
  • Banking
  • 700 & Above Employee

  • Retail Banking Marketing Project Manager, VP

    • Jan 2008 - May 2009

    Led cross-functional project teams for Retail and Small Business Banking, including launching new marketing programs footprint-wide to over 700 retail bank branches, including the company's first-ever multicultural marketing program and employee resource group Worked with internal ad agency to design creative for new marketing and sales programs including; in-branch sales collateral; sales training materials; website communication; ad-copy for local and corporate-wide advertising campaignsSupported student and workplace banking checking account acquisition programsRepresented retail bank on project teams to launch new programs, including the first debit card rewards programBudget and vendor responsibilities

  • Marketing and Sales Manager, V.P. (Eastern MA/NH Region)

    • Sep 2001 - Jan 2008

    In this role I supported the marketing and sales goals for the director of the company’s largest geographic retail and small business banking market, comprised of over 200 banking offices and over $12 billion in deposits in Massachusetts and New Hampshire. My responsibilities included the following:Served as primary contact to ad agency for all local marketing programs and campaignsOversaw creation of local print-ads, sales collateral, direct marketing and local outdoor and radio advertising Managed all local sponsorship requests, including our minor league baseball sponsorshipPlanned corporate events including, client hospitality, sales recognition and sales training eventsWrote and edited presentations, speaker notes, FAQ's, and newsletter communicationOrganized trade shows including, sales collateral, displays, staffing and customer follow-upDeveloped marketing and PR plans for all new and under-performing branchesSupported Small Business and Commercial Banking loan officers

• 

  Fleet Bank

  • Boston

  • Branch Manager III, AVP

    • Jan 1996 - Dec 2000
    • Boston

    Managed all aspects of sales and operations for two of the market’s highest revenue generating retail banking offices, and consistently met or exceeded assigned goals for deposit and loan growth, fee income generation, and operational integritySupervised all branch employees and managed all human...