Social Media Manager

• Mar 2023 - Present

I’m so excited to share that after a wonderful six months at Trilogy Advertising & Marketing, I have been promoted to Social Media Manager!

Social Media Coordinator

• Sep 2022 - Mar 2023

Digital Marketing Assistant

• Mar 2022 - Aug 2022

My tasks & responsibilities at Red Lips Media encompassed architecting content calendars for ten brands across different industries following previously developed campaigns and media plans. This role had four key parts: Strategise, create, manage, and analyse. Strategise I was responsible for spearheading organic social media strategies that integrated with broader marketing campaigns. Each month I kept myself up to date with the latest social media trends and algorithm changes via reputable sources like Hootsuite and The Social Examiner. I then conducted a competitor analysis and hashtag research to help inform my content plan for the month ahead. Create My role saw me manage, develop, and execute scroll-stopping content for ten clients. I planned and executed several shoots with detailed planning. I edited video footage into snappy reels that achieved high reach and engagement. I wrote captions that educated, entertained, or inspired followers with a call to action. I designed custom graphics for stories with inclusions for relevant engagement stickers and links. Manage I liaised with account managers, clients, and their teams daily. I engaged with my client’s audience using the dollar eighty method to build their online followings. I used Sprout Social to reply to all direct messages and scheduled upcoming content for each client based on their audience's active times. Analyse I monitored, analysed, and reported on the performance data of my client’s social media profiles. I communicated the results of these insights via a monthly report along with a list of recommendations that I was implementing into next month’s strategy. Show less

Digital Coordinator

• Oct 2017 - Mar 2022

I earned the opportunity to oversee and wholly run the new Generics Urban Apothecary Westfield Carousel store in 2018. Working alongside customers every day taught me how to identify communication strategies to alleviate their pain points and drive conversion. I was promoted to Digital Coordinator in 2019 to refine and develop Generics’ branding and communications alongside Director, Lisa Chau. Achievements Developed and launched Genericseshop.com. Ran multiple successful marketing campaigns using Instagram and email direct marketing. Created regular engaging content for @genericseshop on Instagram through reels, stories and posts. Implemented a customer reward program which grew Generics’ mailing list to over 2000 subscribers in 8 months. Designed a set of icons to reference brand values and product attributes. Designed product care guides to educate customers. Designed branded materials including bags, ribbons, mailer bags and signage. Show less

Freelance Media & Marketing

• Nov 2016 - Sep 2018

Freelance work has provided me with the oppourtunity to create merge my love of marketing and media for various Perth based businesses. I have had the pleasure of working alongside the CEOs of 'we are tmf', Zivia designs, Spinefit Osteopathy, Bare & Wilde and Bodyscape Yoga to name a few. My major tasks will include brand photography, creating promotional videos, producing EDMs and curating social media. I will also assist in event management, stockist deliveries and face to face customer service because I believe understanding my client's business allows me to produce good quality marketing that is reflective of the brand. Show less

Front of House

• Feb 2018 - Mar 2018

I worked at Fringe World across 2 locations, managing the crowds for venues that can hold 600 people. The experience was wonderful as I loved the amount of teamwork involved running different shows with a quick turn around time. I worked at Fringe World across 2 locations, managing the crowds for venues that can hold 600 people. The experience was wonderful as I loved the amount of teamwork involved running different shows with a quick turn around time.

Social Media Assistant

• Mar 2016 - Oct 2016

As the Social Media Assistant I am responsible for monitoring social media across a range of platforms including Facebook, Twitter, YouTube, Pinterest and Instagram. My duties include, weekly reporting for clients, sourcing content, scheduling social media posts, proof reading content, creating images, and monitoring the social media channels. As the Social Media Assistant I am responsible for monitoring social media across a range of platforms including Facebook, Twitter, YouTube, Pinterest and Instagram. My duties include, weekly reporting for clients, sourcing content, scheduling social media posts, proof reading content, creating images, and monitoring the social media channels.