Experience

wesearch
• Egypt
• Research Services
• SEO Analyst

  • Oct 2021 - Present


Escrita Selvagem

• SEO, Copywriter and Creative Writing Mentor

  • Apr 2020 - Present

  Porto, Portugal Skills: Exceptional Writing Skills: Proficiency in writing clear, concise, and engaging content. Grammar and Proofreading: Strong grasp of grammar rules and attention to detail for error-free writing. Creative Thinking: Ability to generate unique ideas and concepts for various content types. Audience Understanding: Skill in tailoring content to target audiences and demographics. SEO Knowledge: Familiarity with SEO principles to optimize content for search engines. Research… Show more Skills: Exceptional Writing Skills: Proficiency in writing clear, concise, and engaging content. Grammar and Proofreading: Strong grasp of grammar rules and attention to detail for error-free writing. Creative Thinking: Ability to generate unique ideas and concepts for various content types. Audience Understanding: Skill in tailoring content to target audiences and demographics. SEO Knowledge: Familiarity with SEO principles to optimize content for search engines. Research Skills: Ability to conduct thorough research to inform writing. Adaptability: Flexibility to write in various tones, styles, and formats. Branding: Understanding of brand voice and consistency in messaging. Marketing Awareness: Knowledge of marketing principles and persuasive writing techniques. Deadlines Management: Effective time management to meet project deadlines. Editing and Revising: Willingness to review and refine content for improvements. Social Media Proficiency: Understanding of social media platforms and writing for them. Analytics Awareness: Basic grasp of content performance metrics. Storytelling: Skill in crafting compelling narratives to engage readers. Cultural Sensitivity: Being aware of cultural differences in writing. Show less



Vittude

• Brazil
• Wellness and Fitness Services
• 100 - 200 Employee

• Senior SEO Analyst

  • Oct 2020 - Oct 2021

  São Paulo, Brasil I have solid experience in coordinating SEO strategies with a focus on B2B, B2B2C and B2C, including defining and prioritizing strategic content. My expertise also encompasses technical analysis and building organic brand authority, as well as optimizing existing page tags and content. Additionally, I am proficient in strategic management of hierarchy and internal linking, proven ability in conversion rate optimization (CRO), conducting A/B tests and improving User Experience (UX), focusing on… Show more I have solid experience in coordinating SEO strategies with a focus on B2B, B2B2C and B2C, including defining and prioritizing strategic content. My expertise also encompasses technical analysis and building organic brand authority, as well as optimizing existing page tags and content. Additionally, I am proficient in strategic management of hierarchy and internal linking, proven ability in conversion rate optimization (CRO), conducting A/B tests and improving User Experience (UX), focusing on the nuances of behavioral psychology . My background also includes ASO (App Store Optimization) and Mobile Growth optimization, in addition to using a wide range of SEO tools, such as Semrush, Keyword Planner, PageSpeed ​​Insights, Search Console, Google Analytics, AhRefs, Moz, Screamingfrog, among others, to drive effective results. Show less



Agência Mestre

• Brazil
• Advertising Services
• 1 - 100 Employee

• Full SEO Analyst

  • Oct 2018 - Oct 2020

  My experience spans a broad spectrum of SEO responsibilities, including strategic planning, which involves in-depth analysis of key competitors, keyword research, and evaluating presence on leading search engines. Furthermore, my work includes continuous monitoring and adjustments in both Onpage and Offpage SEO, supported by specialized tools such as MOZ, SEM Rush, Google Analytics, Ahrefs and Screaming Frog. I also stand out in designing website architecture aligned with best practices for… Show more My experience spans a broad spectrum of SEO responsibilities, including strategic planning, which involves in-depth analysis of key competitors, keyword research, and evaluating presence on leading search engines. Furthermore, my work includes continuous monitoring and adjustments in both Onpage and Offpage SEO, supported by specialized tools such as MOZ, SEM Rush, Google Analytics, Ahrefs and Screaming Frog. I also stand out in designing website architecture aligned with best practices for search engine optimization and an improved user experience. I am responsible for creating and supervising content for blogs and news portals, as well as developing internal content to reinforce Onpage SEO strategies. Persona management, UX analysis with A/B tests to improve navigability, and an in-depth study of the sales funnel to increase efficiency are other areas in which I bring expertise. My responsibilities also include managing Conversion Optimization (CRO) processes and improving lead generation, as well as analyzing data through Google Analytics to obtain valuable insights and optimize performance in search engines. I stay up to date on Digital Marketing best practices and apply an SEO culture with both colleagues and clients. Structuring the pillars of SEO, strategic keyword research, creating guidelines and optimizations for blogs, mapping the consumer journey, mobile optimization and customer service with technical and strategic recommendations are areas in which I have solid experience. I use a variety of SEO tools including Screaming Frog, SEMRush, Ahrefs, Google Search Console, Google Analytics, Keyword Planner (AdWords), UbberSuggest, Answer The Public, AlsoAsked, GT Metrix, Webpage Test, PageSpeed, Accuranker, Pingdom, Uptime , AWR Cloud and Moz to achieve meaningful results. Show less



ScoreMedia

• United States
• Entertainment Providers

• SEO Analyst

  • Aug 2017 - Sep 2018

  São Paulo e Região, Brasil My experience covers several key areas in SEO, including strategic planning, which involves a detailed study of the main competitors, data analysis and keyword research, as well as the constant evaluation of the presence in the main search engines. I am proficient in monitoring and tweaking both Onpage and Offpage SEO using renowned tools such as MOZ, SEM Rush, Google Analytics, Screaming Frog and Raven SEO. My expertise also extends to the creation and monitoring of content for blogs and news… Show more My experience covers several key areas in SEO, including strategic planning, which involves a detailed study of the main competitors, data analysis and keyword research, as well as the constant evaluation of the presence in the main search engines. I am proficient in monitoring and tweaking both Onpage and Offpage SEO using renowned tools such as MOZ, SEM Rush, Google Analytics, Screaming Frog and Raven SEO. My expertise also extends to the creation and monitoring of content for blogs and news portals, as well as the strategic development of internal content to optimize Onpage SEO strategies. I am skilled in creating and managing Link Building strategies, a fundamental component for success in the digital environment. My responsibilities also include detailed UX analysis with A/B testing to improve the user experience and complex sales funnel studies to maximize effectiveness. I use Google Analytics for Web Analytics analysis, looking for valuable insights to improve E-commerce performance in search engines. My continuous search for the best Digital Marketing practices ensures maximum effectiveness and leverage of SEO strategies. I also apply an SEO culture with clients, structure the SEO pillars for each project, conduct in-depth studies of strategic keywords and create guidelines and optimizations for blogs, with the aim of achieving remarkable results. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Strategist

  • Mar 2016 - Jul 2017

  São Paulo e Região, Brasil I have experience in several areas of Digital Marketing, including Marketing Consulting and the creation of Graphic and Digital Materials. My work involves a wide range of skills and knowledge to ensure the effectiveness and success of marketing strategies.



La Base Fashion

• Marketing assistant

  • Feb 2015 - Jan 2016

  I worked with the analysis of fashion market trends and competition, carrying out research and conducting promotional campaigns and strategic launches. Additionally, I created and managed materials for digital media, including Facebook, Email Marketing and Adwords, as well as developing logos, visual identities and institutional graphic materials. I was also involved in photography, editing and image processing, contributing to a high-quality visual aesthetic. I created visual merchandising… Show more I worked with the analysis of fashion market trends and competition, carrying out research and conducting promotional campaigns and strategic launches. Additionally, I created and managed materials for digital media, including Facebook, Email Marketing and Adwords, as well as developing logos, visual identities and institutional graphic materials. I was also involved in photography, editing and image processing, contributing to a high-quality visual aesthetic. I created visual merchandising materials, prospected for new businesses and actively participated in events and fairs. Additionally, I played an essential role in editing videos for wholesale and internal marketing campaigns. Show less



GPG Comunicação

• Brazil

• Creative/Social Media Assistant

  • Apr 2012 - Oct 2014

  I worked on monitoring and improving relations between the company and its customers, involving the development of promotions, product and service launches, and the creation of a brand identity manual. I carried out detailed analyzes of the target audience, evaluation of communication viability, control of promotional material and design of campaigns for print and digital media. I was also responsible for the creation and management of social networks, including Facebook, Instagram, Twitter and… Show more I worked on monitoring and improving relations between the company and its customers, involving the development of promotions, product and service launches, and the creation of a brand identity manual. I carried out detailed analyzes of the target audience, evaluation of communication viability, control of promotional material and design of campaigns for print and digital media. I was also responsible for the creation and management of social networks, including Facebook, Instagram, Twitter and Blog, as well as photography, editing and image processing to maintain a high quality image. I developed specific diagnoses for retail, focusing on Visual Merchandising, and managed the Digital Menuboard (Wiplay). In addition, I contributed to video editing for both wholesale and internal marketing campaigns, reinforcing the brand's presence in the market. Show less