Experience

ElderCounsel, LLC

• Legal Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2020 - Present

  Responsible for establishing and implementing strategic and tactical marketing plans designed to support company goals and growth. As Director of Marketing, I manage a team to build brand awareness and provide a steady flow of leads through practical application of B2B lead generation strategies. I am also hands on with several marketing strategies including email marketing, content marketing, ppc, and graphic design.

• Digital Marketing Manager

  • Dec 2014 - Aug 2020

  Inbound marketer using social media, Google Ads, website, and content for lead generation. Daily life revolves around Hubspot, workflows, emails, social media, and forms.● Created and published over 100 pieces of branded content for lead generation and nurturing.● In 12 months, increased social media sales 10-fold.● In a 24-month period:o Increased sales from website leads from 12% to 57%.o Increased website visits from social media from 500 to 21,000.o Increased annual website traffic by over 250%. Show less



Rachel Manzke Photography

• Owner, Photographer

  • Jun 2011 - Apr 2020

  For nearly 9 years, I ran a photography business with a niche market of clients with families and newborn. I leased a storefront studio located in Sun Prairie, WI. In addition to being a skilled photographer, I had to run the entire business. This involved being extremely organized and professional with all client communicates and scheduling sessions. I also managed business income, expenses, and taxes and did all of the marketing (ie: create, design, and maintains website, Facebook, and Instagram accounts). AWARDS and EXHIBITIONS: Best Maternity Photographer Serving Madison: Expertise – 2017, 2018, 2019 “Meet Your Neighbor" Artist Series: Sun Prairie Museum – Spring 2019 Featured Photographer: Haumea – Spring/Summer 2019 Sun Prairie Neighbors magazine: Featured Family Photographer – June 2018 Show less



WealthCounsel, LLC

• United States
• Legal Services
• 1 - 100 Employee

• Website Manager & Graphic Design Specialist

  • Apr 2007 - Nov 2014

  Managed four websites for different parts of the company while maintaining brand awareness for each one. Worked with the marketing team for digital advertisement designs and email marketing campaigns. Managed four websites for different parts of the company while maintaining brand awareness for each one. Worked with the marketing team for digital advertisement designs and email marketing campaigns.



Institute of Environmental Sciences and Technology (IEST)

• United States
• Environmental Services
• 1 - 100 Employee

• Staff Assistant

  • Sep 2005 - Apr 2007

  Accept/process/ship orders, assigns copyright/ISBN numbers to documents, complete all meeting registrations, coordinate online education courses. Backup support to website updates/changes and membership services. Position also includes updating website and database with publication changes, create web advertising trades and flyers. Accept/process/ship orders, assigns copyright/ISBN numbers to documents, complete all meeting registrations, coordinate online education courses. Backup support to website updates/changes and membership services. Position also includes updating website and database with publication changes, create web advertising trades and flyers.



CREATIVE COMMUNITY LIVING SERVICES INC

• United States
• Individual and Family Services
• 1 - 100 Employee

• Program Manager & Residential Coordinator

  • Feb 2003 - Aug 2005

  Home care for disabled. Interview/train staff, scheduling, transportation, documentation of medicine administered and daily events, personal cares, straight catheterization, home assistance, food preparation/feeding, mechanical transfers Home care for disabled. Interview/train staff, scheduling, transportation, documentation of medicine administered and daily events, personal cares, straight catheterization, home assistance, food preparation/feeding, mechanical transfers