Business Analyst

• Jan 2023 - Present

• Strategized a data-driven digital marketing approach using SQL, Tableau and Excel for a rapidly expanding national auto sales firm, catalyzing a substantial 20% uplift in sales and conversion rates. • Deployed intricate customer segmentation methodologies through SQL and Tableau, enabling personalized marketing campaigns and augmenting engagement metrics by 15%. • Orchestrated A/B tests encompassing varied marketing facets such as email subject lines, content, and Call to Action (CTA) positioning, stimulating a 10% enhancement in open rates and a 5% attenuation in unsubscribe rates. • Employed SQL, Tableau, and Excel for exhaustive marketing data analysis, facilitating data-centric decision making, and inspiring marketing stratagem that augmented overall customer acquisition by 27%. • Furnished strategic management consultation services, capitalizing on data-driven insights to guide clients towards strategic endeavors, resulting in a 30% enhancement in their marketing initiatives. • Manipulated large datasets using SQL to perform trend analysis, identifying patterns that informed the development of highperforming marketing campaigns, contributing to a 21% increase in campaign efficiency. Show less

Business Development / Market Research

• Jun 2022 - Jan 2023

Public sector strategy analyst

• Dec 2020 - Mar 2021