Experience

Incredible Edible C.I.C.

• Non-profit Organizations
• 1 - 100 Employee

• Campaign Consultant

  • Feb 2023 - Present

  Developing and delivering campaign strategy for the Right to Grow campaign; calling for legislation to ensure community access to public land for food growing and wildlife projects. Developing and delivering campaign strategy for the Right to Grow campaign; calling for legislation to ensure community access to public land for food growing and wildlife projects.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Campaign Consultant

  • Sep 2022 - Present

  I provide specialist support for charities and campaign groups running corporate pressure campaigns. I offer campaign strategy development, assessment and support, campaign and corporate research, protest and stunt delivery and short-term campaign management/delivery. I am also delivering intensive campaign training and mentoring for charities working on farm animal welfare in Africa. I provide specialist support for charities and campaign groups running corporate pressure campaigns. I offer campaign strategy development, assessment and support, campaign and corporate research, protest and stunt delivery and short-term campaign management/delivery. I am also delivering intensive campaign training and mentoring for charities working on farm animal welfare in Africa.



Lazy Meadow Farm

• Co-founder and Grower

  • Nov 2020 - Present

  In 2020 I co-founded a small no-dig veganic Community Supported Agriculture project growing a range of seasonal veg on a half-acre site. Lazy Meadow Farm has supplied 15-20 weekly veg boxes to families in the local vicinity for two seasons, and has engaged farm neighbours in volunteering and learning about soil health and food-growing. In 2020 I co-founded a small no-dig veganic Community Supported Agriculture project growing a range of seasonal veg on a half-acre site. Lazy Meadow Farm has supplied 15-20 weekly veg boxes to families in the local vicinity for two seasons, and has engaged farm neighbours in volunteering and learning about soil health and food-growing.



Clean Clothes Campaign

• Civic and Social Organizations
• 1 - 100 Employee

• Campaign Consultant

  • Apr 2022 - Jun 2022

  I worked with the team to provide additional support on strategy development for global campaigns challenging fast-fashion corporations, demanding just working conditions for garment workers. I worked with the team to provide additional support on strategy development for global campaigns challenging fast-fashion corporations, demanding just working conditions for garment workers.



The Humane League UK

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Senior Campaigner

  • Oct 2020 - Apr 2022

  After 3 years leading a growing team, I arranged a role-swap with a member of the team to allow me to make maximum use of my skills in campaign strategy and delivery and work a part-time week to pursue a personal project. This role involved developing and delivering impactful strategic corporate campaigns in a challenging pandemic environment and maximising the use of digital and low-contact tactics.

• Head of Campaigns, UK

  • Apr 2017 - Oct 2020

  As The Humane League formed as a UK entity and expanded, I managed a team of campaigners and volunteer coordinators and supported the work of our Corporate Relations team. We secured over 100 improved animal welfare policies from major food brands including restaurants, supermarkets, hotels, manufacturing and catering. The role also included providing support and training to campaigners working globally as part of the Open Wing Alliance and overseeing the delivery of a comprehensive volunteer program with a wide range of specialist volunteers and a network of Regional Reps. Show less

• UK Corporate Campaigns Coordinator

  • Jul 2016 - Apr 2017

  As The Humane Leagues first UK employee my role was broad and included:- Corporate relations; dialogue with major UK food businesses- Delivering corporate pressure campaigns- Volunteer stewardship- Running the mailing list



Cecily's Ice Cream

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Food Production Operative (AKA Vegan Ice-cream Maker)

  • Apr 2016 - Jul 2016

  Part-time work assisting the small team at Naturally Coconuts (now Cecily's Ice Cream) in the production of seriously tasty, all-natural, organic vegan (n)ice cream. Role included ice cream production, taste testing and machine maintenance & repair. Part-time work assisting the small team at Naturally Coconuts (now Cecily's Ice Cream) in the production of seriously tasty, all-natural, organic vegan (n)ice cream. Role included ice cream production, taste testing and machine maintenance & repair.



Compassion in World Farming

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Campaigns and Investigations Officer

  • Oct 2013 - Mar 2016

  I was offered a bespoke role at Compassion managing their campaign against long distance transport of livestock 3-days a week and supporting Compassion's award winning Investigation Unit through investigative research and field work 2 days a week.Campaigns:• Management of the campaign against live animal transport • Campaign strategy and development• Coordinating campaign work across 6 EU offices• Copywriting for supporters, donors, press, lobbying, reports• Media-trained spokespersonCampaign Highlights: Closure of an abattoir following exposure and campaigning of animal cruelty, Significant reduction of deaths at animal sacrifice festival following global campaigning, Widespread media and political interest following coordination of an EU-wide campaign tour, Campaign exhibition at the EU Parliament attended by 60+ MEPs and other officials, Support gathered from 115 MEPs for the campaign against live exports out of the EU, Hundreds of thousands of online actions taken by supporters targeting a multitude of targets, Legal action taken against a market exposed for animal cruelty as part of the campaign against live animal exports.Investigations:• Investigative research, planning & logistics• Field work in factory farms and slaughterhouses (non-UK)• Camera operation (stills and video)• Photo and video editing• Report writingDue to the sensitive nature of investigation work and the personal risks taken, further information can only be made available on request. Show less

• Campaigns Officer

  • Apr 2013 - Oct 2013

  I was recruited to take on a newly create role, initially on a 6-month, contract to coordinate Compassion's campaign against long distance transport of livestock, focusing on exports from the UK and from EU to non EU countries. In this time I arranged a protest march in Central London which hundreds of Compassion's supporters attended and a campaign stunt in Dover (an animal export hot-spot) where I projected campaign graphics onto the cliffs above Dover Port.

• Supporter Engagement Officer

  • Oct 2011 - Apr 2013

  Tasks:- Providing all supporters with the highest standards of stewardship- Providing individual stewardship for all volunteer fundraisers, street collectors and campaigners - Organising fundraising events such as annual events and collections, and encouraging supporters to organise their own.- Quickly developing a broad knowledge of animal farming for food production and the associated welfare issues, retail policies, legislation, campaign tools and more.- Conception, development and implementation of an offline quarterly campaigning tool 'Campaigners' Corner' which allowed offline supporters to engage in campaign actions previously limited to our online supporter base. This also provided the Campaigns team with campaign support in the form of focused letter writing from the 300+ subscribers to this scheme.- Writing and designing a set of issue specific information leaflets for use by supporters holding public events and stalls. Show less