Experience

The Other Clinic
• Ireland
• Mental Health Care
• 1 - 100 Employee
• Counsellor

  • Nov 2022 - Present


R3

• France
• Environmental Services
• 1 - 100 Employee

• Senior Consultant

  • Jan 2022 - Present

  Working with CMOs and marketing teams to navigate business and marketing transformation. Working with CMOs and marketing teams to navigate business and marketing transformation.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing and Content Consultant

  • May 2021 - Jan 2023

  Working with brands, small businesses and agencies on a project/monthly basis usually in the areas of Media, Content, Marketing, Digital and Organizational Transformation. Working with brands, small businesses and agencies on a project/monthly basis usually in the areas of Media, Content, Marketing, Digital and Organizational Transformation.



Wachsman

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Deputy Managing Director

  • Sep 2021 - Dec 2021

  Wachsman is a consultancy in the tech (specifically blockchain and crypto) sector. My role at Wachsman APAC is to run agency operations that empower and enable the very smart people who work here to do what they do best. I also build communications strategies, manage clients and can still draft a mean press release. Wachsman is a consultancy in the tech (specifically blockchain and crypto) sector. My role at Wachsman APAC is to run agency operations that empower and enable the very smart people who work here to do what they do best. I also build communications strategies, manage clients and can still draft a mean press release.



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Managing Director

  • Feb 2019 - Feb 2021

  Leading a cross-functional team of 100+ communications planners, activation experts and digital specialists Overseeing and developing strategies for global, regional and local clients like Singapore Airlines, HP, Diageo, SC Johnson, HSBC and TikTok Owning the local office P&L; grew organic and new business while reducing costs YOY Improved Employee Engagement and reduced attrition across my tenure Leading a cross-functional team of 100+ communications planners, activation experts and digital specialists Overseeing and developing strategies for global, regional and local clients like Singapore Airlines, HP, Diageo, SC Johnson, HSBC and TikTok Owning the local office P&L; grew organic and new business while reducing costs YOY Improved Employee Engagement and reduced attrition across my tenure



Mindshare

• Arts & Crafts

• Senior Director, Global Communications Planning

  • Apr 2018 - Jan 2019

  Leading the Unilever global planning team across 14 brands and 3 categories. Leading the Unilever global planning team across 14 brands and 3 categories.

• Global Strategy Director

  • Aug 2015 - Apr 2018

  Strategy and Business Lead, Unilever, Global Strategy Unit - Partnering with global media teams and global brand teams on business and portfolio planning workstreams, cascading internal processes and flows, and capability building. - Developing multi-market media strategies for global Unilever brands - Forging partnerships with innovative forward thinking technology start-ups and publishers in the region and beyond to complement business/marketing objectives Strategy Lead, Audi Singapore -Providing robust strategic input to enhance the brand primarily across sales and brand equity Awards & Marketing Lead at PHD Singapore - Built a team of 5 to empower project teams within the agency and forge a culture of excellence - Created new processes to improve effectiveness - Partnering project teams to counsel on entries and enable better quality submissions Show less



Singapore Tourism Board

• Singapore
• Travel Arrangements
• 700 & Above Employee

• Manager, Industry Marketing

  • Jan 2013 - Aug 2015

  Managing delivery of end-to-end campaigns for STB’s priority growth sectors - Visual Arts, Entertainment and Sports (F1). Also supporting Malaysia and Indonesia market teams, Dining, Retail and Precincts Groups. Creating and executing holistic marketing plans incorporating PR & communications, branding, digital strategy, media planning, social media and partnerships. • Enhance and complement industry stakeholders’ marketing plans for a range of events including Singapore Grand Prix, Singapore Art Week, StarCount Social Star Awards, Asia’s 50 Best Restaurants and Singapore:InsideOut. • Develop speeches, videos, social media snippets and press materials for both lifestyle and corporate platforms to create buzz around specific large-scale events. • Work closely with STB’s regional offices around the world to extend our reach to in-market networks through media and trade partnerships • Design strategic collaborations with STB’s partners to drive tourism numbers • In charge of project budgets Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Marketing

  • Feb 2010 - Jan 2013

  Managing all PR and Media related activities for P&G Prestige, conceptualizing strategic marketing activities for the Singapore business. Also a member of the Regional External Relations team, developing content for APAC toolkits to support new launches and ongoing consumer education. • Managed communications for a range of Luxury fragrances including Gucci, DolceGabanna, Hugo Boss, Lacoste, Escada, Dunhill and Anna Sui, ensuring global brand equities are upheld yet kept relevant to local audiences • Developed full PR & Marketing toolkits and print advertorials that have been globally reapplied. • Won global internal award for Best Key Consumption Period Driver. • Pioneered digital media strategies and launch strategies for Luxury brands and influencer outreach programmes for Gucci and Hugo Boss fragrances • Developed corporate profiling pieces with key media • Managed stakeholders, consumer complaints and feedback on the ground Show less



Weber Shandwick Worldwide

• Consultant

  • 2008 - 2010

  Managing accounts for regional and local clients: P&G (Beauty), MasterCard Worldwide, Discovery Travel & Living, The Robinsons Group (Robinsons, Marks & Spencer, River Island) as well as New Business pitches • Account Management (strategic counsel, daily reports, managing specific account teams, etc.) • Writing press releases and various promotional material (i.e. website copy, media invitations, newsletter articles, etc.) • Issues Management – managing media and stakeholders in times of crisis • Media Relations – Creating and pitching story ideas to media. • Event Management and on-site hosting of media at launches, press conferences and publicity events. Show less