Preksha Trivedi

Creative Strategist and Head of Operations at Markitome
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Hyderabad, Telangana, India, IN

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Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Creative Strategist and Head of Operations
      • May 2023 - Present

      Hyderabad, Telangana, India I am currently serving as the Creative Strategist and Head of Operations at Markitome, where I have been part of the team since May 2023. Based in Hyderabad, Telangana, India, I am actively involved in shaping the company's direction and overseeing its operational aspects. In my role, I have taken on various responsibilities that contribute to the success of the organization. These include designing company policies, collaborating with senior staff on strategic planning, and ensuring… Show more I am currently serving as the Creative Strategist and Head of Operations at Markitome, where I have been part of the team since May 2023. Based in Hyderabad, Telangana, India, I am actively involved in shaping the company's direction and overseeing its operational aspects. In my role, I have taken on various responsibilities that contribute to the success of the organization. These include designing company policies, collaborating with senior staff on strategic planning, and ensuring workforce productivity. By implementing operational best practices, I strive to create a cohesive and efficient work environment. Staying informed about market and industry trends is essential, and I diligently examine market reports to identify important insights. Additionally, I host focus groups to test the effectiveness of marketing strategies and gather public opinion on specific issues or products. These insights play a crucial role in refining our approach and ensuring we meet the needs of our target audience. As a Creative Strategist, I am involved in developing innovative brand strategies that effectively communicate our clients' messages and enhance their market presence. This entails combining my expertise in content strategy, operations management, marketing, and business development. By conducting thorough market research and analyzing customer demographics, I create tailored strategies that resonate with our target customers. Overall, my goal is to drive growth and success for Markitome by leveraging my skills in strategy development, operational management, and market research. Show less

    • Head of Web Operations
      • Dec 2019 - May 2023

      Hyderabad, Telangana, India During my tenure at Three Autumn Leaves And A Story LLP, where I worked full-time from December 2019 to May 2023, I played a pivotal role in managing and developing end-to-end film production for two films while ensuring adherence to budgetary constraints. Simultaneously, I focused on the launch of a web series for a prominent OTT platform. One of my key responsibilities involved hiring and nurturing a team of 200 members for seamless execution of production activities on film sets… Show more During my tenure at Three Autumn Leaves And A Story LLP, where I worked full-time from December 2019 to May 2023, I played a pivotal role in managing and developing end-to-end film production for two films while ensuring adherence to budgetary constraints. Simultaneously, I focused on the launch of a web series for a prominent OTT platform. One of my key responsibilities involved hiring and nurturing a team of 200 members for seamless execution of production activities on film sets. Additionally, I successfully executed the marketing and promotion plans for the final products, contributing to their visibility and commercial success. To ensure smooth delivery of the films, I collaborated with the legal department to establish robust legal processes. This involved drawing up contracts for artists and other stakeholders, safeguarding the interests of all parties involved in the production. By doing so, I ensured that the projects progressed seamlessly and met their respective deadlines. A crucial aspect of my role was to review the final products and ensure that they met the highest quality standards. By conducting meticulous quality assessments, I granted the green light for release, ensuring that the films were ready for distribution within the scheduled timeframe. Furthermore, I actively pursued partnerships with esteemed entities such as UV Creations and Sony Liv. Through these collaborations, I paved the way for a high-budget movie worth approximately ~25 Cr. and a web series, both slated to commence production in the fourth quarter of 2022. These strategic alliances exemplify my expertise in business development and my ability to foster mutually beneficial relationships. Show less

    • Founder
      • Aug 2017 - May 2023

      Hyderabad Area, India During my tenure at Preksha Theatre Company (formerly known as Coliseum Productions), I actively worked on the development and production of community engagement events and activities. These initiatives were aimed at encouraging community members to experience and actively participate in the rich theatrical work of our company. One of our key endeavors was to involve students whose curriculum included the content performed in our plays. We devised special shows exclusively for them… Show more During my tenure at Preksha Theatre Company (formerly known as Coliseum Productions), I actively worked on the development and production of community engagement events and activities. These initiatives were aimed at encouraging community members to experience and actively participate in the rich theatrical work of our company. One of our key endeavors was to involve students whose curriculum included the content performed in our plays. We devised special shows exclusively for them, allowing them to witness the magic of live theatre firsthand. Additionally, we provided internship opportunities for these students by including them in the backstage team. This gave them valuable hands-on experience of working on a professional theatrical production, enhancing their learning and exposure in the field. By incorporating students into our productions, we fostered a deeper connection between education and the arts. We believed in the power of theatre to inspire, educate, and engage young minds, and we strived to create an immersive experience that complemented their academic journey. PTC has spearheaded numerous theatrical productions and workshops, contributing to the vibrant artistic scene in the city.With a strong belief in the power of theatre, I established Preksha Theatre Company, aiming to create immersive experiences that resonate with the audience. Her company has successfully produced and designed over 20 captivating plays, including notable productions like Macbeth, Shamus, Night of 16th Jan, and Pillowman. Show less

    • India
    • Entertainment Providers
    • 1 - 100 Employee
    • Head Of Business Development
      • Jul 2019 - Dec 2019

      Hyderabad Area, India As the Head of Business Development at Silly Monks Entertainment Ltd., where I worked full-time from July 2019 to December 2019, I played a crucial role in driving growth and success for the company. Based in Hyderabad, India, I spearheaded various initiatives and collaborated with different teams to achieve our objectives. One of my key responsibilities was to consult with the content aggregation, post-production, and marketing teams. Together, we reviewed and designed all the content… Show more As the Head of Business Development at Silly Monks Entertainment Ltd., where I worked full-time from July 2019 to December 2019, I played a crucial role in driving growth and success for the company. Based in Hyderabad, India, I spearheaded various initiatives and collaborated with different teams to achieve our objectives. One of my key responsibilities was to consult with the content aggregation, post-production, and marketing teams. Together, we reviewed and designed all the content that was uploaded to YouTube for renowned brands such as Manjula and Hansika Motwani. By ensuring high-quality and engaging content, we aimed to attract a larger audience and enhance brand visibility on the platform. In addition, I worked closely with strategic partner managers and partner technology managers to develop comprehensive business plans. Through thorough analysis and market research, I presented valuable insights to drive partner growth and optimize collaborative opportunities. By identifying and leveraging key metrics such as user subscriptions and regional variations, we evaluated the success of channel growth both quantitatively and qualitatively. This data-driven approach allowed us to make informed decisions and fine-tune our strategies for maximum impact. Show less

    • India
    • Advertising Services
    • 200 - 300 Employee
    • Talent Agent and Contnet Analyst
      • Dec 2017 - Jun 2019

      Hyderabad Area, India During my tenure as a Talent Agent and Content Analyst at Collective Artists Pvt Ltd , where I worked full-time from December 2017 to June 2019, I played a pivotal role in driving the success of various projects and managing esteemed clients. My responsibilities included leading the research and aggregation of Telugu movie content both online and offline, collaborating with production houses and creative writers. By identifying valuable content opportunities, I contributed to the… Show more During my tenure as a Talent Agent and Content Analyst at Collective Artists Pvt Ltd , where I worked full-time from December 2017 to June 2019, I played a pivotal role in driving the success of various projects and managing esteemed clients. My responsibilities included leading the research and aggregation of Telugu movie content both online and offline, collaborating with production houses and creative writers. By identifying valuable content opportunities, I contributed to the company's content acquisition strategy and ensured a diverse and engaging portfolio. I provided efficiency reports to senior management, offering insights and analysis on clients and talent assigned, as well as content projects under consideration. These reports played a crucial role in making strategic decisions and optimizing the company's resources and efforts. As an Executive Agent, I had the privilege of managing esteemed personalities such as Tharun Bhascker and Sankalp Reddy. This involved overseeing contract negotiations, ensuring client satisfaction, and providing exceptional client servicing throughout the duration of their projects. Additionally, I actively participated in the development phase of various projects, engaging in insightful discussions with key technicians. These exchanges of ideas encompassed aspects such as design, story structure, creative tools, and project execution. By collaborating closely with the creative team, I contributed to the successful realization of their vision. One of my notable achievements was negotiating and finalizing the contract for the Netflix web film "Pitta Kathalu." This involved intricate negotiations and ensuring all parties involved were satisfied with the terms and conditions. Furthermore, I worked as a production controller for the feature film "O Baby," where I effectively managed various aspects of the production process, ensuring smooth operations and timely execution. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • User opetations specialist
      • Mar 2013 - Mar 2015

      Hyderabad Area, India As a User Operations Specialist at Google, I have worked full-time from March 2013 to March 2015. Based in the Hyderabad area, India, I played a vital role in resolving executive and high-profile escalations, achieving an impressive efficiency rate of 100%. One of my notable contributions was leading automation initiatives to establish a formal project management process within the organization. This initiative resulted in a significant reduction of project assignment Service Level… Show more As a User Operations Specialist at Google, I have worked full-time from March 2013 to March 2015. Based in the Hyderabad area, India, I played a vital role in resolving executive and high-profile escalations, achieving an impressive efficiency rate of 100%. One of my notable contributions was leading automation initiatives to establish a formal project management process within the organization. This initiative resulted in a significant reduction of project assignment Service Level Agreement (SLA) by 20% for Google accounts. By streamlining and automating processes, I enhanced overall operational efficiency and ensured timely delivery of projects. Additionally, I took charge of creating and managing phone support operations for the team, providing guidance and mentorship to a team of 30 vendors. Through effective leadership and mentorship, I optimized the team's performance and ensured exceptional customer support. In my role as a leader, I led a team of 14 individuals on various project management initiatives. This involved fostering a collaborative environment where team members could ideate on new and ongoing projects, as well as assisting them in drafting project proposals. By providing guidance and direction, I facilitated the successful execution of projects and ensured their alignment with organizational goals. Another significant achievement was integrating Account Recovery operational metrics, which enabled the automation of weekly and monthly reports. By leveraging data analytics, I provided valuable insights into incoming ticket volumes, allowing the team to make informed decisions and allocate resources effectively. My time at Google as a User Operations Specialist was characterized by a relentless dedication to resolving escalations, driving process improvements through automation, and fostering a high-performing team. Show less

Education

  • Annapurna International School of Film and Media
    Master of Business Administration (M.B.A.), Film and Media
    2015 - 2017
  • St Anns degree college
    Bachelor’s Degree, Business/Commerce, General
    2010 - 2013
  • Nasr School
    High School, Accounting and Business/Management
    2008 - 2010

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