Experience

Mercedes-Benz Taiwan, Ltd.
• Taiwan
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Brand and Communication Strategy Executive

  • Dec 2021 - Present


OMD Taiwan

• Taiwan
• Advertising Services
• 1 - 100 Employee

• Manager

  • Dec 2018 - Dec 2021

  Client: Mercedes-Benz, Meiji and iNova Led team of 2 internal members and external media partners in overseeing consumer analysis, strategic media planning and digital innovation & transformation of our key account - Mercedes-Benz. Communicated with cross-nation and cross-company stakeholders for onboarding Google Marketing Platform, a unified advertising and analytics platform to achieve smarter marketing and better results. - Won two local pitches in 2.5 years for OMD Taiwan (client: iNova and Meiji SAVAS) - COVID-19 had led to an increase in car sales due to change in consumer behavior by spending more time travel and commute locally. Before the launch of Google’s store visit, We leveraged Google’s local campaign to drive audience who express interest in new cars to visit showroom. Mercedes-Benz saw 5X increase on directions, 1.5X more on calls with 5.7X better CPA. Especially, our client sold out all inventory before E-Class next remodeling. - Increased 37% of test drive leads & 40% sales volume of van by exploring new target group beside commercial & family use. Creating video content via big data to softly convince audience more usage possibility of V-Class. Show less



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Supervisor

  • Jan 2018 - Sep 2018

  Client: Paramount Pictures, Universal Pictures, Colgate-Palmolive and Edgewell. Managed client relationships and deliverables for media consulting services including traditional and digital solutions. Also, working closely with departments and regional offices to ensure consistent communication and smooth working process. - Won honorable award for film clients, 2018 Festival of Media APAC, gold in the category of Best Use of Mobile: Fast & Furious 8: mobilize your team Client: Paramount Pictures, Universal Pictures, Colgate-Palmolive and Edgewell. Managed client relationships and deliverables for media consulting services including traditional and digital solutions. Also, working closely with departments and regional offices to ensure consistent communication and smooth working process. - Won honorable award for film clients, 2018 Festival of Media APAC, gold in the category of Best Use of Mobile: Fast & Furious 8: mobilize your team



尚揚媒介

• • Jul 2016 - Jan 2018

  Client served: Colgate-Palmolive, United International Pictures, Edgewell- Quickly built up trustful relationship with new clients based on digital profession and good client service.- Communicated with transnational partners to provide better digital media solution to client.- Responsible for digital media planning and execution.- Analyzed all data from each parties (paid media, owned media and 3rd party tracking) and providing insightful recommendation for clients.Award:- 2017 Yahoo BIC Award, Best Acquisition: The Great Wall- 2017 Campaign Digital Media Awards, silver in the category of display, banners and other rich media: The Great Wall. Show less

• • May 2015 - Jun 2016

  Client served: Wrigley, NIVEA(Beiersdorf), and Edgewell.- Responsible for digital media planning and execution.- Analyzed all data from each parties (paid media, owned media and 3rd party tracking) and providing insightful recommendation for clients.- Executed and evaluated the best TV+OTV portfolio.- Built up trustful relationship with client based on digital profession and good client service.



Clickforce

• Netherlands
• Software Development
• 1 - 100 Employee

• Sales Executive of local display ad network

  • Feb 2014 - Apr 2015

  - Became one of top sales in half year and successfully achieved personal sales goal for four consecutive months. - Clearly understood programmatic buying knowledge including DSP, SSP, DMP and RTB, etc. - Became one of top sales in half year and successfully achieved personal sales goal for four consecutive months. - Clearly understood programmatic buying knowledge including DSP, SSP, DMP and RTB, etc.



8crops, mobile advertising solution company

• Intern of overseas business development

  • Apr 2013 - Sep 2013

  - Successfully published two advertorials of 8crops ad service on famous digital advertising content sites in Taiwan after long communication with their editors. Outcomes: https://www.inside.com.tw/2013/03/05/8crops-ads-without-sdk http://rebuzz.tw/2013/05/8crops-cpi-advertise-app.html - Negotiated 3-4 potential overseas business for company by sending e-mail. - Did market research report of popular mobile applications in each market. - Successfully published two advertorials of 8crops ad service on famous digital advertising content sites in Taiwan after long communication with their editors. Outcomes: https://www.inside.com.tw/2013/03/05/8crops-ads-without-sdk http://rebuzz.tw/2013/05/8crops-cpi-advertise-app.html - Negotiated 3-4 potential overseas business for company by sending e-mail. - Did market research report of popular mobile applications in each market.