Experience

United States Agency for Global Media

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Lead: Projects, Collaborations, and Media Strategy for the Office of Business Development

  • Nov 2009 - Present

  The USAGM weekly, unduplicated global audience has more than doubled to 410 million people during my time with the agency thanks to revised strategies, goal-setting, implementation of research, and modernization of media products and distribution collectively intended to address fast-changing media habits of target audiences. Within the Office of Business Development, I represent the Agency as part of the affiliate relations group, develop research-based global media strategy, make content development recommendations, pursue internal and external collaborations, serve as Product Manager to vet new-to-market digital content creation and distribution tools, and participate in global media development and journalism training efforts. Current areas of focus include: * West Africa Regional Marketing Officer, handling affiliate relations and business development, leading to record audiences in Nigeria and the region. * Product Management of an OTT/VOD streaming solution in 24 languages across all USAGM brands. Platforms include Apple TV, iOS, Samsung Smart TV, Android TV, Android handheld, Amazon Fire TV, LG, and others. Globally deployed Apps include VOA+, Votvot (for Radio Free Europe/Radio Liberty), and Alhurra Connect. * Developing proof of concept and use cases for Cloud-based television playout. * Development of updated media strategies for emerging and frontier markets of strategic importance to the United States government. Previous projects include the leading of USAGM's global audience research contract with Gallup - liaising with partners such as the BBC, Deutsche Welle, France Médias Monde, and others. USAGM, formerly the Broadcasting Board of Governors (BBG), is collectively the Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, Radio/TV Martí, and the Middle East Broadcasting Networks (Alhurra Television). USAGM serves audiences in 62 languages throughout 100 countries. Show less



Paul Marszalek Worldwide, Inc. (formerly Media Mechanics)

• Entrepreneur, Content Development, Consultant

  • Aug 2003 - Present

  Clients have included Starbucks Entertainment, Sonos, Sirius/XM Satellite Radio, PBS Kids, Scholastic, Sierra Club, The Estate of Jimi Hendrix, Interscope Records, Columbia Records, Universal Music, Oregon Public Broadcasting, WDET/Detroit, KUSC/Los Angeles, KCRW/Santa Monica, Colorado Public Radio, WFUV/New York, WNYE/New York, KSWD “The Sound”/Los Angeles, WERS/Boston, WXRV/Boston, JazzFM/Toronto, WKQX/Chicago, KUT/Austin, WYEP/Pittsburgh, KPRI/San Diego, Jazz 88.3/San Diego, KDHX/St. Louis, WXPK/Westchester, and others. Air Talent: XM Satellite Radio, WXPK "The Peak" Westchester, NY. Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Vice President of Music Programming/VH1

  • Aug 2000 - Jul 2003

  Set the musical direction of VH1 and developed programming, maximizing the network's music video licenses. Resulting content included "The VH1 Top 20 Video Countdown", "100 Greatest" and "25 Greatest" series, "Name That Video," and "VH1 Jump Start." Consulted as needed on additional long-form programming including "Pop Up Video", "Behind the Music", and others. Additional programming duties were related to VH1's then just-launched digital channels, which at the time included VH1 Classic, VH1 Soul, VH1 Country, VH1 Megahits, and VH Uno. Liaison with record labels and music industry. Occasional on-air appearances. Show less



KFOG Radio

• United States
• Telecommunications

• Operations Manager/Program Director

  • 1993 - 2000

  Achieved dominant 25-54 ratings and increased revenue from $6 million annually to $36 million annually. In addition to OM duties at KFOG, led the launch of sports-talker KTCT AM 1050 (then the Oakland Raiders and Stanford Cardinal flagship), and the re-launch of classic rock KSAN 107.7 FM. Developed strong branding skills and non-traditional revenue streams. Air Talent: KFOG Achieved dominant 25-54 ratings and increased revenue from $6 million annually to $36 million annually. In addition to OM duties at KFOG, led the launch of sports-talker KTCT AM 1050 (then the Oakland Raiders and Stanford Cardinal flagship), and the re-launch of classic rock KSAN 107.7 FM. Developed strong branding skills and non-traditional revenue streams. Air Talent: KFOG



WXRT-FM

• Assitant Progam Director/Music Director/On-Air Talent

  • 1990 - 1993

  Assisted in setting musical direction of this legendary rock station, installed library management systems, and developed content. Liaison with record companies, artist management, and music industry. Air Talent. Assisted in setting musical direction of this legendary rock station, installed library management systems, and developed content. Liaison with record companies, artist management, and music industry. Air Talent.