Philip Sinyavsky, MBA
Associate Director of Programmatic Operations at Hearst Magazines Digital Media- Claim this Profile
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Bio
Arturo García
It has been a pleasure for me to work with Phillip, his Project Management skills, Quality Assurance background and soft skills makes it very straight forward to manage and deliver successful projects, build long term business relationships and overcome obstacles. More importantly: Phillip has a good eye for risk detection, he will be able to proactively build a strong sense of commitment and cooperation among the teams so that most critical project areas and phases are properly handled and well taken care of. I'm looking forward to work with Phillip again!
Arturo García
It has been a pleasure for me to work with Phillip, his Project Management skills, Quality Assurance background and soft skills makes it very straight forward to manage and deliver successful projects, build long term business relationships and overcome obstacles. More importantly: Phillip has a good eye for risk detection, he will be able to proactively build a strong sense of commitment and cooperation among the teams so that most critical project areas and phases are properly handled and well taken care of. I'm looking forward to work with Phillip again!
Arturo García
It has been a pleasure for me to work with Phillip, his Project Management skills, Quality Assurance background and soft skills makes it very straight forward to manage and deliver successful projects, build long term business relationships and overcome obstacles. More importantly: Phillip has a good eye for risk detection, he will be able to proactively build a strong sense of commitment and cooperation among the teams so that most critical project areas and phases are properly handled and well taken care of. I'm looking forward to work with Phillip again!
Arturo García
It has been a pleasure for me to work with Phillip, his Project Management skills, Quality Assurance background and soft skills makes it very straight forward to manage and deliver successful projects, build long term business relationships and overcome obstacles. More importantly: Phillip has a good eye for risk detection, he will be able to proactively build a strong sense of commitment and cooperation among the teams so that most critical project areas and phases are properly handled and well taken care of. I'm looking forward to work with Phillip again!
Credentials
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Actuarial Exam FM/2
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Actuarial Exam P/1
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Dashboard Seminar
Dundas Data Visualization Inc. -
Tableau Advanced
Tableau Software -
Tableau Beginner
Tableau Software
Experience
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Hearst Magazines Digital Media
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United States
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1 - 100 Employee
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Associate Director of Programmatic Operations
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Jul 2019 - Present
- Manage programmatic ops for Hearst Digital Magazines properties - Manage programmatic ops for Hearst Digital Magazines properties
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Hearst Digital Media
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United States
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1 - 100 Employee
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Programmatic Yield Manager
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Aug 2017 - Present
• Manage/monetize Hearst US, Japan and Italy programmatic inventory across 40-50 total websites to surpass revenue goals using ad ops, negotiations and yield management • Manage/monetize global Video (Preroll and Outstream) inventory to maximize programmatic yield • Analyze data to manage/optimize programmatic ad stack and maximize yield • Troubleshoot and solve issues related to programmatic ads • Maintain Header Bidder setup while evaluating performance and making constant improvements • Continuously audit daily/weekly performance to identify areas of improvement • Identify new web traffic sources and implement acquisition plus monetization strategy that is profitable: AMP, ARB, Apple News, FB Instant Articles, etc. • Support Programmatic Sales team in reaching their revenue goals through development of ad products/packages and trafficking PMP deals • Negotiate new partnership deals that increase ad revenue year over year Show less
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my6sense
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United States
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Advertising Services
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1 - 100 Employee
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Sales/Solutions Engineer
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Nov 2016 - Aug 2017
My6sense is a Native, programmatic, white-label technology for Publishers/Networks looking to take control of their Native solution and stay ahead of the industrial curve. We are the future of Native solutions. Which side of the industry are you on?? Reach out to learn more about my6sense! • Implement sales strategy to locate, identify and convert customers to surpass quarterly sales goals • Convert sales leads into customers through platform demonstration, competitive assessment and presentations • Liaise with clients for all requirements, platform experience (e.g. defect monitoring, general usage, and software updates), and support needs • Integrate 3rd party systems into my6sense platform • Monitor ad unit performance to identify and analyze business trends and potential opportunities for optimization • Provide weekly reporting updates per client • Capture client/customer feedback from survey to facilitate research of new internet and consumer behavior trends • Integrate new DSPs into m6s exchange and monitor performance while applying price optimizations and testing the structural impact to the rest of exchange. • Manage ad quality for client networks and recommend the development of new endpoints for ad quality breakouts of demand; • Matching Supply with Demand effectively • Analyze publisher site and ad unit positions, web traffic performance from different sources. measure KPI metrics, and create new ad units frequently for AB testing • Develop custom client strategies for their Native solution leveraging the my6sense platform Show less
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IFLScience
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United Kingdom
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Internet Publishing
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1 - 100 Employee
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Head of Ad Operations
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Aug 2014 - Oct 2016
• Managed and performed responsibilities in the following departments: data reporting, ad ops, web development • Discovered and developed 20+ new business relationships leading to significant advertising revenue growth (~$1 mil) • Successfully trafficked 100% of our advertisements with unique tracking requirements and supported over $200k in Direct Campaigns with adops, adtech, reporting, account management • Managed development projects within budget, deadlines and satisfaction: current website, new website, mobile app, store • Yielded optimizations of ad campaigns have led to a 75% renewal rate and 100% client satisfaction based on feedback • Built out reporting system for every business channel, including templates that measured: Monthly Revenue, Web Traffic, Social Media Reach, eCommerce Performance, Inventory Analysis, Advertising Metrics, User Engagement, and more • Recommended several strategies to keep company ahead of rapid industry changes. Some of these recommendations include new high-impact ad units, new content offering, diversifying our traffic sources, and ultimately, redesigning our entire website implementing all of these changes. • Leveraged several industry-standard analytics tools and ad technology to provide high-level analysis from the following data-sources: Google Analytics, ComScore, Nielsen, Google DFP, OpenX, Tableau • Reported directly to upper-management and provide weekly status reports to visualize performance of each business channel Show less
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TGP Associates
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Advertising Services
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1 - 100 Employee
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Project Manager
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Mar 2012 - Aug 2014
• Served as lead project manager of over 20 successful web development projects and was responsible for all non-development project tasks • Wrote all business documentation required for evolution of projects through completion: scope of work, functional requirements, workflow diagrams, and use-cases. Liaised with client to get final approval of all documents. • Completed 100% of managed projects within budget limits, deadlines and customer satisfaction requirements • Provided business intelligence support for new websites developed by the team, set websites up with data-tracking and built out reporting templates for clients to take-over long-term • Earned 15% average profit margin across all projects through optimal resource management (i.e. hiring offshore teams for cheaper costs when available) • Performed various testing formats for over 30 projects: QA, UX, UI, UAT, browser and device testing • Built out 3 prototypes of proposed mobile applications which helped secure contracts with new clients • Leveraged 3rd party project management software: AtTask, Jira, Box, Invision Show less
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Acotel
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Italy
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Telecommunications
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1 - 100 Employee
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Statistical Analyst
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Mar 2011 - Feb 2012
- Track revenue statistics across our database and report findings - Prepare statistical reports daily for CEO - Track revenue statistics across our database and report findings - Prepare statistical reports daily for CEO
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John Hancock Financial Services
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United States
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Investment Banking
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1 - 100 Employee
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RN Retirement Fund Intern
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Sep 2010 - Feb 2011
- Assist Yvonne Russell in locating retiring nurses in the New York area that are looking for long-term protection - Prepare pamphlets and coordinate meetings with potential clients - Research and learn the Insurance industry - Assist Yvonne Russell in locating retiring nurses in the New York area that are looking for long-term protection - Prepare pamphlets and coordinate meetings with potential clients - Research and learn the Insurance industry
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Education
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2014 - 2017
Baruch - Zicklin School of Business - MBA Program
Master of Business Administration (M.B.A.), Marketing, Information Systems -
2007 - 2011
Baruch College
Bachelor of Arts (BA), Actuarial Science -
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