Pete Drinkwater is a legend. I have hired him continuously over the last 3 years while he has been at 3 different agencies (now his own) because he is a genuine insights partner to me, my stakeholders and our business. Pete has been our go-to guy for all research on brand strategy including ideation and proposition development, communications development and planning. He draws on deep knowledge of how brands work and consumers behave to inform excellent judgment and advice. I have never worked with another agency Director who cares so obviously and passionately about the work he is doing and the client's business. "What does Pete think?" is a regular question around Vodafone marketing. I unreservedly recommend Pete Drinkwater (and the awesome team he has recruited).

Pete Drinkwater is a legend. I have hired him continuously over the last 3 years while he has been at 3 different agencies (now his own) because he is a genuine insights partner to me, my stakeholders and our business. Pete has been our go-to guy for all research on brand strategy including ideation and proposition development, communications development and planning. He draws on deep knowledge of how brands work and consumers behave to inform excellent judgment and advice. I have never worked with another agency Director who cares so obviously and passionately about the work he is doing and the client's business. "What does Pete think?" is a regular question around Vodafone marketing. I unreservedly recommend Pete Drinkwater (and the awesome team he has recruited).

Pete Drinkwater is a legend. I have hired him continuously over the last 3 years while he has been at 3 different agencies (now his own) because he is a genuine insights partner to me, my stakeholders and our business. Pete has been our go-to guy for all research on brand strategy including ideation and proposition development, communications development and planning. He draws on deep knowledge of how brands work and consumers behave to inform excellent judgment and advice. I have never worked with another agency Director who cares so obviously and passionately about the work he is doing and the client's business. "What does Pete think?" is a regular question around Vodafone marketing. I unreservedly recommend Pete Drinkwater (and the awesome team he has recruited).