Experience

Mobile Marketing, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2017 - Present

  Royersford, PA Overall strategy and marketing channel management for retail clients with a focus on lead generation; email marketing, email segmentation and list management, and marketing automation. Business side of database integrations. Providing strategic guidance to clients for website design and content, social media, SEO and paid search.



Einstein Healthcare Network

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Content marketing strategy and tactics

  • Aug 2011 - Sep 2017

  Philadelphia, PA Here's the overview: *Develop and manage content strategy including email, blog, social and video. *Use data to drive highly targeted email campaigns *Evangelize/advocate for change through analytics and reporting *Oversee ppc, content network marketing in Google/Bing *Deploy landing pages with forms to accumulate consumer data and drive appointments *Oversee contract social media manager Currently working to advance EHN into the next level of digital marketing… Show more Here's the overview: *Develop and manage content strategy including email, blog, social and video. *Use data to drive highly targeted email campaigns *Evangelize/advocate for change through analytics and reporting *Oversee ppc, content network marketing in Google/Bing *Deploy landing pages with forms to accumulate consumer data and drive appointments *Oversee contract social media manager Currently working to advance EHN into the next level of digital marketing by: *Using data to highlight strategic and tactical successes *Using list segmentation to identify high-potential audiences *Defining the need for a unified database of consumers, EHN employees, and referring doctors Highlights and innovations in this role include: *40% organic email list growth over 6 months (Average 20% MoM) *Planned and launched enterprise blog and monthly newsletter *Extensive email list segmentation and email workflow campaigns *Forced-response opt-in field *Pioneered secondary opt in on confirmation page (hugely successful) *Enhanced auto response for form conversions *Ultra-specific paid search traffic and landing page approach Show less



Lincoln Financial Group

• United States
• Financial Services
• 700 & Above Employee

• Senior digital writer, Defined Contribution

  • Jun 2010 - Sep 2011

  Radnor PA Wrote all web copy for the retirement section of the new LincolnFinancial.com website Guided junior writers in web best practices and editorial standards Collaborated on content strategy for integrated digital marketing platform Guided development of email marketing program



McBee Associates

• United States
• Construction

• Marketing Writer

  • Jan 2008 - Aug 2008

  Wrote customer-facing B2B marketing communications collateral for a financial consulting firm. Oversaw content development for information management system. Created style guidelines, standard formatting and templates for marketing pieces. Materials produced include brochures, direct mail pieces and in-house training materials directed at health care organizations.



Metia

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Global Writer

  • Mar 2007 - Aug 2008

  Wrote customer-facing B2B marketing collateral and internal training materials for Microsoft Corporation. Materials include case studies and data sheets directed at diverse industries, and a Microsoft Global Citizenship training and field manual.



Tag Communication Services

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Communications Writer

  • Mar 2007 - Jul 2008

  Wrote customer-facing B2B enterprise communications and marketing collateral for SAP Americas Global Marketing. Materials include success stories and solution briefs directed at various industries.



University Games

• United States
• Manufacturing
• 1 - 100 Employee

• Managing Editor

  • Jan 2005 - Nov 2005

  Produced books for the Spinner Books division. Edited and proofread working and final manuscript content for print production and distribution. Oversaw design, editing and proofreading of books. Participated in the development of book concepts and branding. Acquired and generated content. Managed freelance designers, layout artists and content providers. Evaluated project proposals, priced projects, collected bid proposals and tracked budgets.