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5.0

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KELLY CROSBY

I worked with peter for many years while at traxxas. Peter is one of the most highly skilled and multi-talented individuals I’ve had the pleasure of working with. Technical writing, advertising copy writing, marketing management, video front man, public relations front man, project management, product presentation, product development, studio and on site photography are just some of the roles I personally witnessed peter succeed at. Peter has a way of always becoming the

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Experience

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Social Media Manager
      • Oct 2022 - Present

      • Share the latest The Autopian stories across all supported social media channels • Interact with The Autopian readers and customers through supported channels • Produce and share social-media-native content that engages readers / viewers and drives traffic to theautopian.com • Observe and analyze content performance and respond strategically to grow channel participation and site traffic • Share the latest The Autopian stories across all supported social media channels • Interact with The Autopian readers and customers through supported channels • Produce and share social-media-native content that engages readers / viewers and drives traffic to theautopian.com • Observe and analyze content performance and respond strategically to grow channel participation and site traffic

    • Real Estate
    • 1 - 100 Employee
    • Independent Hobby Industry Content Creator & Consultant
      • Nov 2019 - Present

      • Develop and author original content for marketing materials, advertising, social media, and editorial pieces serving the hobby industry and consumers • Recognize, understand, and implement appropriate language, tone, and “voice” to match the client’s brand, and provide a consistent experience for its audience • Conceptualize and script video content • Edit, offer creative insight, and suggest improvements for client-created materials • Provide photography, graphics, and art direction for projects as required Show less

    • Executive Editor
      • May 2019 - Present

      • Produce monthly editorial content for Velocity RC Magazine • Edit and make production-ready contributor-supplied content • Guide and educate contributors as needed to help them improve their submissions • Create and share content for Velocity social media channels • Coordinate with Art Director to maintain design freshness and optimization for web-native viewing • Produce monthly editorial content for Velocity RC Magazine • Edit and make production-ready contributor-supplied content • Guide and educate contributors as needed to help them improve their submissions • Create and share content for Velocity social media channels • Coordinate with Art Director to maintain design freshness and optimization for web-native viewing

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Director
      • Mar 2013 - Present

      After a successful run (1997-2008) as Executive Editor at Radio Control Car Action, "The World's Best Selling RC Car Magazine," I have returned to Air Age media in the Editorial Director's chair with oversight of the "surface" titles devoted to radio-control cars, trucks, and boats. As the ED, I manage a skilled team of editors, contributors, and artists to deliver world-class content for radio-control enthusiasts in print as well as online via the websites for RC Car Action and DieCast X, newsletters, and their social-media channels. I also steer the titles' positioning and branding for maximum reach and reader retention, and develop marketing strategies and content to best transmit the unique combination of information, entertainment, and fun that is a hallmark of Air Age Media's hobby titles. • Author and edit content for monthly, quarterly and special-issue print publications including Radio Control Car Action, Model Airplane News, and Die Cast X • Manage and schedule workflow to coordinate photography and copy for production • Update and optimize online and social media content to build brand awareness and loyalty • Work closely with advertisers to reinforce mutual benefit and productive partnership • Create and curate content for newsletters supporting Air Age Media brands Show less

Community

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