Experience

HealthONE
• Retail
• 1 - 100 Employee
• Assistant Vice President Digital and Integrated Marketing

  • Feb 2020 - Present

Swedish Medical Center
• United States
• Hospitals and Health Care
• 700 & Above Employee
• Administrative Director Marketing and PR

  • Sep 2017 - Feb 2020


Jackson Hospital

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Director of Marketing and Public Relations

  • Jan 2005 - Aug 2017

  Marketing and public relations director for a $170 million private, nonprofit healthcare organization. Broad scope of responsibility includes oversight of internal communications, external marketing and advertisement, media and community relations, internal and external website development and in-house printing. • Created multimedia branding and image campaign, incorporating broadcast, outdoor, print and new media to reestablish identity for Jackson Hospital, resulting in hospital leading in top of mind community awareness overall and across seven of nine service lines in 2012. • Developed customer relationship management program for consumer marketing. Early campaign results showed positive results with more than $200,000 contribution margin in 2011. • Launched new employed physician network brand resulting in 20 percent increase in annual patient visits in 2011. • Developed and implemented nurse recruitment strategy including marketing plan and advertising, adding more than 250 nurses to the staff and reducing temporary staff by 80 percent. Ad campaign won “Best in Show” from Alabama Healthcare Marketing and Public Relations Society. • Developed appeal communication plan for annual holiday fundraising event increasing individual donations above seven previous campaigns. • Created employee volunteer program resulting in more than 650 staff members participating in community relations activities. • Developed prostate cancer awareness campaign increasing number of men screened in annual event by 25 percent. • Conducted advertising agency review and managed selection process. • Managed annual operating budget of $1.8 million and supervised staff of five. Manager, New Media, et al. Show less



MultiCare Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Manager, New Media

  • Jan 2002 - Jan 2004

  Held increasingly responsible positions throughout 12-year tenure at $600+ million, 5,200 employee, private, nonprofit healthcare integrated delivery network in western Washington including hospitals, physician offices, multi-specialty health centers, clinics and urgent care centers.• Managed strategy and development for all internal and external websites, including marketing and promotion for sites, resulting in average of 375,000 external hits and 1,000,000 internal hits monthly.• Developed websites for adult’s and children’s foundation special events increasing online donations 25 percent.• Created online applications processing 90,000 job applicants annually as well as online class enrollment resulting in$10,000+ in transactions monthly.• Budgeting and expense control• Community relations and development• Media and public relations• Contract negotiation and vendor management• Writing, editing and graphic design• Website and planning and development• Launched web-based patient portal for electronic medical records system and created awareness campaign resultingin 8,000 account creations and 4,000 activations in three months.• Produced appeal videos for foundation special events raising $500,000+.• Managed $400,000 operating budget and $3.3 million, multi-year capital allocation.• Supervised staff of two with matrix oversight of three technical staff members. Show less

• Manager, Physician and Business Relations

  • Jan 2000 - Jan 2002

  Consulted with 200 employed physicians and providers on branding, practice building and service development, resulting in more than 1.2 million patient visits annually.• Developed and implemented marketing plans for multiple service lines including occupational medicine, growingprogram to more than 2,500 client companies.• Made corporate sponsorship appeals to help fund MultiCare Center for Healthy Living, resulting in $50,000 incontributions annually.• Optimized phone directory advertising buy, reducing expenses by $100,000 annually.• Managed $525,000 operating budget.• Supervised staff of two employees and two full-time intern positions. Show less

• Marketing Specialist

  • Jan 1993 - Jan 2000

  • Managed multiple special events overseeing up to 100 volunteer staff with more than 3,000 attendees.• Developed and managed signage graphic standards for 20+ physician offices and clinic locations.• Revamped physician and employee newsletters, resulting in $10,000 annual cost savings.