Fernando Perea
Head of Marketing & Commercial at MEDU Protection- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Bio
Agustin Orozco
Fernando is a key talent, he is willing to deal with complicated and critical projects, he has a strong commitment with the deliverables, outstanding communication and soft people skills. It has been a pleasure to work with him and have no doubt to make a fully recommendation for further assignations in his career.
Benjamin Alexei Hernandez Sosa
Fernando is a goal-driven leader, he excells in project management due to his leadership. He understands that being a leader means motivating others to reach their full potential.
Agustin Orozco
Fernando is a key talent, he is willing to deal with complicated and critical projects, he has a strong commitment with the deliverables, outstanding communication and soft people skills. It has been a pleasure to work with him and have no doubt to make a fully recommendation for further assignations in his career.
Benjamin Alexei Hernandez Sosa
Fernando is a goal-driven leader, he excells in project management due to his leadership. He understands that being a leader means motivating others to reach their full potential.
Agustin Orozco
Fernando is a key talent, he is willing to deal with complicated and critical projects, he has a strong commitment with the deliverables, outstanding communication and soft people skills. It has been a pleasure to work with him and have no doubt to make a fully recommendation for further assignations in his career.
Benjamin Alexei Hernandez Sosa
Fernando is a goal-driven leader, he excells in project management due to his leadership. He understands that being a leader means motivating others to reach their full potential.
Agustin Orozco
Fernando is a key talent, he is willing to deal with complicated and critical projects, he has a strong commitment with the deliverables, outstanding communication and soft people skills. It has been a pleasure to work with him and have no doubt to make a fully recommendation for further assignations in his career.
Benjamin Alexei Hernandez Sosa
Fernando is a goal-driven leader, he excells in project management due to his leadership. He understands that being a leader means motivating others to reach their full potential.
Credentials
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Marketing Strategy • Coursera Online
IESE Business SchoolJul, 2018- Sep, 2024 -
Microsoft Office Specialist
Microsoft
Experience
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MEDU Protection
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Mexico
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Hospitals and Health Care
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1 - 100 Employee
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Head of Marketing & Commercial
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Mar 2023 - Present
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Head of Commercial
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Dec 2022 - Mar 2023
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Wiri Salud
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Mexico
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Technology, Information and Internet
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1 - 100 Employee
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Country Manager | MX Launching Team
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May 2022 - Feb 2023
Democratizing health access in LATAM. Have started with AR 🇳🇮, EC 🇪🇨, MX 🇲🇽 Democratizing health access in LATAM. Have started with AR 🇳🇮, EC 🇪🇨, MX 🇲🇽
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Bayer
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Chemical Manufacturing
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700 & Above Employee
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Private Channel Commercial Manager
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May 2022 - Dec 2022
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Strategic Digital Partner - Patient Solutions
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May 2022 - Dec 2022
- Evaluate end-to-end customer’s and patient’s experience/journey across multiple stages, channels, and touch points.
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Established Products Portfolio Marketing Management
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Dec 2021 - May 2022
Marketing and portfolio management / Brand strategy
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Regional Commercial Manager
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Oct 2020 - May 2022
New channels developer / Loyalty Programs management / Trade Marketing / Pricing Strategy / Internal and external relationship
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Universidad Anáhuac
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Mexico
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Higher Education
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700 & Above Employee
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Guest Lecturer
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Mar 2022 - Dec 2022
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ATACANA GROUP Inc.
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United States
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Business Consulting and Services
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1 - 100 Employee
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Strategy/Life Sciences Global Consultant
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Aug 2020 - Oct 2020
Competitive intelligence / Strategic decision making / Insights generator Competitive intelligence / Strategic decision making / Insights generator
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Pfizer
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Events Services
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1 - 100 Employee
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Senior Marketing Coordinator | Tender Lead
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Jan 2019 - Oct 2019
• Accelerated the acquisition of new clients and sales growth by developing Gx brands and private labels, of key clients such as Walmart, Costco, National Pharmacies, among others.• Executed a digital campaign with a top client that resulted in US$560K additional sales within 4 months.• Co-led and secured the 2020 tender for an alternative channel valued in US$7.6M.• As member of the Business Unit events committee, managed and executed a budget of US$1M for the National Sales event of 300+ reps, where the annual strategy was presented; trainings, and team dynamics took place.
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Commercial Strategy & Effectiveness Analyst
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Feb 2018 - Jan 2019
• Initiated a pricing model to reduce the gap between public and pharmacy price without affecting the profit margin.• Increased sales of four specialty care products realizing US$300K with 340 new patients reached by the first 3 months; leading an access and treatment program to the D+ socioeconomic level of the Mexican population pyramid.• Performed retail, private, and government prices list for each of the Pfizer SKU’s uploaded at the SAP system.
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Roche
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Switzerland
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Biotechnology Research
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700 & Above Employee
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Specialty Care Marketing Trainee (Respiratory & Immunology)
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Dec 2016 - Feb 2018
• Managed the purchasing, development, coordination & monthly planning of promotional materials for the portfolio. • Coordinated monthly internal events and two external events with more than 100+ healthcare professionals through suppliers, field force, national & international speakers. • Contributed to a positive team environment by generating an open communication channel and a motivational campaign for the sales force team. After consolidating our sales force team, received recognition from our leadership team.
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Biomedikal Instruments
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Mexico
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Medical Device
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Commercial Trainee
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Feb 2016 - Dec 2016
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Education
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2023 -
ESSEC Business School
Dual Degree, Master of Business Administration - MBA, Strategy -
2021 - 2022
EGADE Business School del Tecnológico de Monterrey
Dual Degree, Master of Business Administration - MBA -
Toronto School of Management
Postgraduate Degree, Business Administration -
Universidad Anáhuac
Bachelor of Science - BS, International Business
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