Experience

KINC

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Partner

  • Jan 2023 - Present

• Business Director

  • Feb 2019 - Jan 2023

  KINC is a Communications Agency that excels at Unlocking Audiences.We help brands connect with people on a deeper level. From existing fans to whole new audiences.It’s not just our rich data, but our knowledge of people and culture that makes us distinct.We understand their worlds. Their heroes, their passions. What drives them, what moves them. How and where to talk to them.That’s where we find the spark. The catalyst.The KINC. Our current clients include: Timberland, New Era, Jägermeister, Brooklyn Brewery, Skullcandy, Superdry, Charles Tyrwhitt, Etnies, éS, Klättermusen, War Paint for Men. Show less



Vision Nine

• United Kingdom
• Events Services
• 1 - 100 Employee

• Group Account Director

  • Dec 2013 - Jan 2019

  Clients: Relentless Energy Drink (Monster Energy), Superdry, AB InBev (Corona), Sure (Unilever), Three Mobile, Puma, Marley, Coca Cola. Vision Nine is a lifestyle-marketing agency that specializes is sponsorship, experiential, events and content. With roots in music, sport and entertainment, the agency strives to connect with consumers by creating brand movements. The role includes the strategic and commercial direction of a variety of blue chips clients, and leading the client service team to deliver client projects across sponsorship, event, experiential and digital content programs. Program Examples: Reading, Leeds and Boardmasters Festivals (Music – Festival Sponsorship & Activation), SOUNDCHAIN with Zane Lowe on MTV (Music – Advertiser Funded Program), Boardmasters Festival (Music / Sporting – Sponsorship Management), Superdry Sounds (Global Music Strategy), Superdry Sport (Content) PUMA One Launch with Adam Lallana (Event / Content) Show less



PLAY Communication

• Australia

• Senior Account Director

  • Jun 2013 - Nov 2013

  Clients: Volkswagen Group Australia, Qantas, Pepsi This role included the conception, development execution of a range of large consumer experiential events within the automotive arena for Volkswagen Group Australia. Outside of experiential activation, I was responsible for the management and assessment of the Global Qantas Ambassador review to reposition the brands alignment with its international ambassadors in the sports, entertainment and lifestyle channels and make a recommendation for change in 2015. Program Examples: VW Driving Experience (Auto – Experiential Drive Tour), VW Open Day (Auto – Experiential Drive Tour), Pepsi Next (Experiential – Australian Launch), Qantas Airways (Global Ambassador Review) Show less



tkm9

• Australia
• Design Services
• 1 - 100 Employee

• Senior Account Director

  • Jan 2013 - Jun 2013

  Clients: Coca Cola South Pacific, Coca Cola Amatil, Optus, Mazda This role involved the implementation of world first interactive digital cooler for Coca Cola Amatil into retail outlets including the creation of various interactive content projects and global stakeholder management. I was also the client service lead on the rollout of 300 new digital interactive store fit outs for Australia’s 2nd largest Telco Company, Optus. Within the first 4 months of employment I was responsible for 2 new client wins for the agency. Program Examples: Mazda - Future Music Festival (Music – Festival Sponsorship), Optus (Interactive Store Fit Out), Coca Cola Amatil (Retail – Digital Interactive Cooler) Show less



Innocean Worldwide Australia Pty Ltd

• Events & Sponsorship, Director

  • Jan 2012 - Jan 2013

  Clients: Hyundai Motor Company Australia, KIA Motors Australia This role included the sourcing, analysis and implementation of experiential, events and integrated sponsorship properties within the sporting and lifestyle spaces, focusing on the direction of a vast range of naming rights sponsorship properties in the sporting and lifestyle space. Operating as Head of Events and Sponsorship I managed the integrated strategy and development of client programs with some of Australia’s biggest sporting bodies (Australian Football League (AFL) , Australian Rugby League, Football Federation of Australia (FFA) and International Tennis Federation) Program Examples: KIA Australian Open (Tennis – Naming Rights Holder), Hyundai Hopman Cup (Tennis – Naming Rights Holder), Essendon Football Club (AFL – Co-Major Sponsor), Carlton Football Club (AFL – Co-Major Sponsor), Hyundai A-League (FFA – Naming Rights Holder) Show less



Traffik Marketing

• United States
• Hospitals and Health Care

• Account Director

  • Jan 2009 - Jan 2012

  Clients: Carlton & United Brewers - CUB (Pure Blonde, Strongbow, Carlton Draught and others) Treasury Wine Estates - TWE (Lindemans, Wolf Blass, Rosemount, Wynn’s) Diageo (Bundaberg Rum, Smirnoff, Jose Cuervo, J&B) This role involved sponsorship activation and leverage of clients programs within sporting, music and lifestyle environments, and the delivery of large scale integrated brand experience programs. Working with a variety of national and international sporting bodies to deliver sponsorship activation at some of Australia’s biggest sporting events; Australian Rules Football Grand Final, 2010 Ashes Series and Melbourne Cup Horse Racing Program Examples: Smirnoff Area 21 (Music - Festival Sponsorship), Pure Blonde (Music - Festival Sponsorship), Wolf Blass Test Match (Cricket Australia – 2010 Ashes Series Sponsorship), Carlton Draught (AFL – Co- Major Sponsor) Show less



Urban Media Australia

• WA State Manager / National Senior Account Manager

  • Jan 2004 - Feb 2008

  Clients: Coca Cola (Coke Red, Coke Zero, PUMP, Goulburn Valley, Mother Energy) Diageo (Johnnie Walker, Guinness, Slate) This role involved the implementation of various state and national experiential marketing campaigns, sponsorship activation, product launches and events, representing a diverse list of brands to create meaningful consumer experiences. Responsible for opening the first Urban Media office in WA and driving state based and national growths of new and existing clients. Program Examples: Slate Bourbon (Experiential - Australian Launch), Coca Cola Zero (Experiential – Australian Launch) Show less