Experience

uPATCH

• Netherlands
• Medical Equipment Manufacturing
• 1 - 100 Employee

• General Manager

  • Jul 2022 - Present

  We develop medical Microneedle Applicators for end-users and conduct research services on applying microneedles: Safe, reliable, user friendly We develop medical Microneedle Applicators for end-users and conduct research services on applying microneedles: Safe, reliable, user friendly



Bromberg Management & Advies

• Business Consulting and Services

• Owner

  • Jan 2012 - Present

  Innovation, Marketing & Strategy Consultinge-Health, Home Monitoring and Elderly careAssignments include: Development of an e-Health strategy for leading Telecom providerDevelopment and execution of a home monitoring strategy for elderly target group for MolenaarMarket analysis, business plan development and due-diligence for Investment Firm;Development and execution of a Smart Home Program for Smartwares; Due-diligence support for Gilde Healthcare;Partnership with Lavoisier BV for development of portfolio of Medtech startups



AlphaRainbow Marketing

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Senior Partner

  • Jan 2016 - Present

  AlphaRainbow is a marketing strategy firm that helps medium-sized companies to focus their efforts on those vital few items that really matter to their customers.Assignments include:Development of a key account marketing strategy for a protective footwear manufacturerDevelopment of a strategic marketing plan for a interior laminates manufacturerDevelopment of a strategic marketing plan for the new Mother & Child Centre of a leading HospitalDevelopment of a brand positioning platform for a global packaging supplier



Philips Healthcare

• Medical Device
• 100 - 200 Employee

• VP & General Manager, Remote Patient Monitoring

  • Jan 2009 - Dec 2011

  Remote Patient Monitoring is a consumer healthcare services company offering diagnostic and monitoring solutions for cardiology patients (telehealth and remote cardiac services)Realized growth and earnings improvement through focused investments in sales and marketing, service delivery improvement, business process redesign and cost reduction programs

• VP & General Manager, Senior Living

  • Dec 2006 - Dec 2008

  Senior Living offers resident safety and emergency response solutions to senior living facilities in the USDeveloped and implemented new distribution structure with national accounts and VAR's; Grew national accounts by 50%, leveraging Philips brand and portfolio;

• (Post Merger) Integration Manager, Lifeline Systems

  • Mar 2006 - Dec 2006

  Lifeline Systems is the North American market leader in emergency response servicesSuccessfully integrated (Post Merger Integration) Lifeline into Philips, incl. full re-branding program;Built innovation organization, -competence and road map in Lifeline, with focus on fall detection and medication adherence

• VP Business Development Consumer Health & Wellness

  • Sep 2005 - Mar 2006

  Business Development organization tasked with building a € 1 Bln. business in consumer health and wellness through M&ARealised acquisition of Lifeline Systems, North American leader in emergency response services, as a platform for the development of a broader suite of “preventive health solutions”



Philips DAP

• United States
• Individual and Family Services

• VP Strategy & New Business Development

  • 2001 - 2005

  Defined Business and Portfolio strategies for the Division; created branding strategy and brand architecture for Division; implemented balanced scorecards throughout organisation

• Business Line Manager - Beverage Products

  • 1997 - 2001

  The business line Beverage included coffeemakers, espressomakers and kettlesAs business- and project leader created and introduced Senseo in cooperation with Sara Lee|DE; established and managed the alliance with Sara Lee|DE for the development and marketing of Senseo; structurally improved profitability of the business line

• Senior Product Manager (Director) - Beverage Products

  • 1995 - 1997

• Senior Product Manager (Director) - Foodpreparation & Mini Appliances

  • 1993 - 1995



Philips do Brasil ltda.

• Product Manager Appliances

  • 1989 - 1993

• Jr. Product Manager - Foodpreparation

  • 1987 - 1989



Royal Dutch Navy

• Project Planner

  • 1986 - 1987