Experience

New & Lingwood

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of E-commerce and Digital

  • Feb 2021 - Present

  Management of PPC & SEO marketing. Co-ordination of agencies and consultants to achieve digital goalsManagement of internal digital knowledge building and team developmentManagement of full digital customer funnelManagement of customer servicesManagement of fulfilment of web orders (

• Head Of Ecommerce

  • Feb 2018 - Present

• Online Merchandising Manager

  • Jan 2013 - Present



Gieves & Hawkes

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Ecommerce Merchandise Manager

  • Mar 2010 - Jan 2013

  • Produce and analyse weekly online sales reports against agreed company KPIs • React to actual sales by re-forecasting monthly sales targets and distribute revised sales plans • Monitor and manage dispatches in line with sales and resolve any issues to achieve agreed LOS • Analyse online usage looking at total visits, page views, bounce rate and average time on site • Monitor online traffic sources and work with Marketing on affiliates and PPC & SEO activity • Manage online product hierarchy and product placement within categories to maximise sales opportunities • Liaise with Marketing to ensure top performing products/categories are featured on Facebook, Twitter and Gieves and Hawkes blog • Select product to feature online from Retail Store buy ensuring the correct product mix and AOV and phase online launches alongside stock deliveries • Select product for email campaigns and brief to external web agency • Manage critical path to ensure all product imagery and copy details are correct and in place for launch



Gray & Osbourn

• United Kingdom
• Retail

• Catalogue & Online Merchandiser

  • Dec 2007 - Nov 2009

  • Produce historical information at End Use and Category level looking at number of items, demand, dispatches, returns, cost, selling, and product mix • Maintain accurate selection information ensuring that all departmental KPIs are met • Set up products on company mainframe ensuring all garment/SKU information is correct • Breakdown departmental forecast to SKU level and raise initial orders with supplier • Produce and maintain delivery schedule and intake plans with warehouse team on a weekly basis • Manage stock intake to maximise sales opportunities and highlight possible terminal stock issues • Liaise with suppliers and action in season re-orders ensuring that stock is delivered in a timely manner against agreed delivery dates • Work along side Marketing and Production teams to ensure that all stock and product information is correct and in place for catalogue/promotional launch



Harrods

• United Kingdom
• Retail
• 700 & Above Employee

• Catalogue & Online Merchandiser

  • Oct 2006 - Dec 2007

  • Produce Range Plans looking at budget, product mix, average selling price, margin, number of lines, number of pages, profit, hero products, emerging trends, AOV • Forecast product categories down to SKU level and round up to ensure target is met as well as identify key promotional lines, in season re-orders, RTV’s and markdowns • Identify areas of growth for both online and printed campaigns by reacting to key drivers from other areas of the business • Manage delivery schedule to ensure accurate intake of stock in line with forecast and trading trends, • Produce weekly trading reports on both online and catalogue trade to assess departmental performance in season against set KPI’s • Suggest ways to reduce terminal stock in season where possible and execute in a timely manner to ensure clearance before end of campaign



QVC

• United States
• Retail
• 700 & Above Employee

• Planner

  • Nov 2005 - Oct 2006

  • Select product and agree running order of shows considering price points, mix of products and sales tools to maximise airtime sales • Prioritise management of inventory, identify key promotional lines, re orders and RTV’s • Review stock and sales data and prepare plans going forward to present to senior management • Work closely with broadcasting teams to ensure confirmation of shows and agree programme schedules in line with stock holding • Monitor and review sales performance on a £-per-min basis – considering forecast, mix, and sequence of products as well as time of day


Shop Direct Group
• Assistant Merchandiser

  • Jul 2001 - Oct 2006