Patty Meuchel
Director of Consumer Sales at Knudsen Vineyards- Claim this Profile
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English Native or bilingual proficiency
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Bio
Greg P.
I had the pleasure of being on Patty Meuchel’s Direct to Consumer team at Owen Roe Winery. I worked closely with her in the tasting rooms, coordinated outside winery special events, in-house club pick up parties, as well as seasonal Wine Country festivals. I was constantly impressed with her professionalism, knowledge, and organized skill set. As a dedicated team leader Patty managed a diverse team, and her overall management style was always calm, supportive and motivating, all while working in a highly energized work environment. Patty's a team leader. Her optimistic cheerful attitude via email, on the phone, or in person was reassuring to our first time visitors and long time members. Her interpersonal relationships with owners, employees, and guests made her a valued company asset. She demonstrated reliability, integrity, and personal responsibility. Her overall job performance was exemplary; she was directly responsible for creating and maximizing wine club membership sales channels, increased retail sales year over year while consistently exceeding budgeted sales goals. I wholeheartedly recommend Patty for any employment she felt inclined to pursue. Her experience and skills would provide an advantage to any organization.
Kate Laubernds
I have had the pleasure with working alongside Patty over the course of six years at two different wineries. While she may be a wine industry veteran, I would trust her vast knowledge and expertise in any marketing and sales endeavor. As a Consumer Direct Sales Manager I constantly witnessed Patty deliver on sales goals -- and most often -- exceeding those goals. She is a proficient consumer marketer that is both inventive and strategic. With her rich hospitality and sales background, Patty knows how to deliver the perfect consumer experience from concept to execution.
Greg P.
I had the pleasure of being on Patty Meuchel’s Direct to Consumer team at Owen Roe Winery. I worked closely with her in the tasting rooms, coordinated outside winery special events, in-house club pick up parties, as well as seasonal Wine Country festivals. I was constantly impressed with her professionalism, knowledge, and organized skill set. As a dedicated team leader Patty managed a diverse team, and her overall management style was always calm, supportive and motivating, all while working in a highly energized work environment. Patty's a team leader. Her optimistic cheerful attitude via email, on the phone, or in person was reassuring to our first time visitors and long time members. Her interpersonal relationships with owners, employees, and guests made her a valued company asset. She demonstrated reliability, integrity, and personal responsibility. Her overall job performance was exemplary; she was directly responsible for creating and maximizing wine club membership sales channels, increased retail sales year over year while consistently exceeding budgeted sales goals. I wholeheartedly recommend Patty for any employment she felt inclined to pursue. Her experience and skills would provide an advantage to any organization.
Kate Laubernds
I have had the pleasure with working alongside Patty over the course of six years at two different wineries. While she may be a wine industry veteran, I would trust her vast knowledge and expertise in any marketing and sales endeavor. As a Consumer Direct Sales Manager I constantly witnessed Patty deliver on sales goals -- and most often -- exceeding those goals. She is a proficient consumer marketer that is both inventive and strategic. With her rich hospitality and sales background, Patty knows how to deliver the perfect consumer experience from concept to execution.
Greg P.
I had the pleasure of being on Patty Meuchel’s Direct to Consumer team at Owen Roe Winery. I worked closely with her in the tasting rooms, coordinated outside winery special events, in-house club pick up parties, as well as seasonal Wine Country festivals. I was constantly impressed with her professionalism, knowledge, and organized skill set. As a dedicated team leader Patty managed a diverse team, and her overall management style was always calm, supportive and motivating, all while working in a highly energized work environment. Patty's a team leader. Her optimistic cheerful attitude via email, on the phone, or in person was reassuring to our first time visitors and long time members. Her interpersonal relationships with owners, employees, and guests made her a valued company asset. She demonstrated reliability, integrity, and personal responsibility. Her overall job performance was exemplary; she was directly responsible for creating and maximizing wine club membership sales channels, increased retail sales year over year while consistently exceeding budgeted sales goals. I wholeheartedly recommend Patty for any employment she felt inclined to pursue. Her experience and skills would provide an advantage to any organization.
Kate Laubernds
I have had the pleasure with working alongside Patty over the course of six years at two different wineries. While she may be a wine industry veteran, I would trust her vast knowledge and expertise in any marketing and sales endeavor. As a Consumer Direct Sales Manager I constantly witnessed Patty deliver on sales goals -- and most often -- exceeding those goals. She is a proficient consumer marketer that is both inventive and strategic. With her rich hospitality and sales background, Patty knows how to deliver the perfect consumer experience from concept to execution.
Greg P.
I had the pleasure of being on Patty Meuchel’s Direct to Consumer team at Owen Roe Winery. I worked closely with her in the tasting rooms, coordinated outside winery special events, in-house club pick up parties, as well as seasonal Wine Country festivals. I was constantly impressed with her professionalism, knowledge, and organized skill set. As a dedicated team leader Patty managed a diverse team, and her overall management style was always calm, supportive and motivating, all while working in a highly energized work environment. Patty's a team leader. Her optimistic cheerful attitude via email, on the phone, or in person was reassuring to our first time visitors and long time members. Her interpersonal relationships with owners, employees, and guests made her a valued company asset. She demonstrated reliability, integrity, and personal responsibility. Her overall job performance was exemplary; she was directly responsible for creating and maximizing wine club membership sales channels, increased retail sales year over year while consistently exceeding budgeted sales goals. I wholeheartedly recommend Patty for any employment she felt inclined to pursue. Her experience and skills would provide an advantage to any organization.
Kate Laubernds
I have had the pleasure with working alongside Patty over the course of six years at two different wineries. While she may be a wine industry veteran, I would trust her vast knowledge and expertise in any marketing and sales endeavor. As a Consumer Direct Sales Manager I constantly witnessed Patty deliver on sales goals -- and most often -- exceeding those goals. She is a proficient consumer marketer that is both inventive and strategic. With her rich hospitality and sales background, Patty knows how to deliver the perfect consumer experience from concept to execution.
Experience
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Knudsen Vineyards
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United States
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Wine & Spirits
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1 - 100 Employee
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Director of Consumer Sales
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Jan 2020 - Present
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Lemelson Vineyards
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Sales and Marketing Manager
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Jul 2018 - Jan 2020
- Develop annual DTC Sales & Marketing Plan and Social Media Strategy. - Design all POS and marketing materials. - Website maintenance and content creation. - Coordinate wine writer submissions & develop press and sell sheets for FOB & DTC use. - Manage & Train Tasting Room staff, host VIP groups & seated tastings. - Plan and create correspondence for all on and off-site events. - Coordinate wholesale tastings and special winery promotions. - Develop annual DTC Sales & Marketing Plan and Social Media Strategy. - Design all POS and marketing materials. - Website maintenance and content creation. - Coordinate wine writer submissions & develop press and sell sheets for FOB & DTC use. - Manage & Train Tasting Room staff, host VIP groups & seated tastings. - Plan and create correspondence for all on and off-site events. - Coordinate wholesale tastings and special winery promotions.
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Owen Roe
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Wine and Spirits
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1 - 100 Employee
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Consumer Direct Sales Manager
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May 2011 - Jun 2018
Multi-Channel Retail Manager of growing multi-brand winery with two locations in the Northwest. - Focus on retail growth through social media, industry outreach, advertising, direct correspondence, tasting rooms and events. - Manage retail sales team and coordinate budgeting and goals for fiscal year. - Create unique events, promotions and experiences to drive traffic via on and offsite partnerships. - Coordinate marketing calendar; design and develop materials with use of Adobe Creative Suite. - Oversee retail sales department in both states, with focus on staffing, individual and team incentive plans, unique offerings to build consumer interest and traffic to tasting rooms, and brand representation. - Wine Club Management: Schedule wine club calendar, working with production team and budget to maximize sales of specific products; design and manage completion of mailers, emails and other correspondence; arrange print jobs and mailing dates. Fulfillment: communication with 3rd party distribution and compliance to schedule deliveries, tracking and inventory transactions. - Website Management: Regular web page updates with products, events, news, promotions,etc. - Tasting Room Design and Project Management: Create design and budget for retail tasting room space and work directly with contractors to transition hangar building office into charming retail space, with a short 3 month turnaround window. - Brand Development: Brainstorm with upper-level management to create a 4th unique brand name, label design and marketing strategy to represent and benefit employees.
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Arbor Brook Vineyards
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Oregon Sales Representative
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Jul 2010 - May 2011
- Build brand exposure throughout the state of Oregon, scheduling visits with buyers and management of individual wholesale accounts. - Create media and promotional materials for sales presentations to conduct staff training and brand awareness. - Assist with retail events and customer service in Tasting Room and during special events. - Build brand exposure throughout the state of Oregon, scheduling visits with buyers and management of individual wholesale accounts. - Create media and promotional materials for sales presentations to conduct staff training and brand awareness. - Assist with retail events and customer service in Tasting Room and during special events.
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Bergstrom Wines
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Retail Operations Manager
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Apr 2006 - Jul 2010
- Developed strategic sales plan for retail business through tasting room, wine club, on and off-premise event planning, website and staffing. - Website and marketing management via in-house implementation and support from local design firm. - Coordinate sales with export market in 5+ countries; completion of necessary customs documents and fulfillment. - Developed strategic sales plan for retail business through tasting room, wine club, on and off-premise event planning, website and staffing. - Website and marketing management via in-house implementation and support from local design firm. - Coordinate sales with export market in 5+ countries; completion of necessary customs documents and fulfillment.
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Sokol Blosser Winery
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Tasting Room Manager
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Mar 2002 - Apr 2006
- Responsible for all Tasting Room sales including events, daily visitors, phone and email marketing, private events and VIP appointments. - Managed staff of 10+ retail employees - Responsible for all Tasting Room sales including events, daily visitors, phone and email marketing, private events and VIP appointments. - Managed staff of 10+ retail employees
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Education
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2000 - 2002
FIDM/Fashion Institute of Design & Merchandising-San Francisco
Associate of Arts (AA), Fashion/Apparel Design -
1998 - 2000
Chemeketa Community College
General Studies
Community
