Pankaj Soni

Digital Marketing Manager at ScalaCode
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Contact Information
Location
Noida, Uttar Pradesh, India, IN
Languages
  • English -
  • Hindi -

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Shayan Sengupta

A great TL who have supported me in improving my skills throughout my journey at Mobilecoderz.

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Credentials

  • Google Ads Search Certification
    Google
    Feb, 2021
    - Sep, 2024
  • google adwords
    Google

Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Feb 2023 - Present

      It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company ScalaCode is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high… Show more It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company ScalaCode is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high quality traffic and leads. - Providing strategy to increase brand awareness through social media - working on LinkedIn sales navigator - Managing various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram, Twitter, LinkedIn Ad-words. - Managing communication with various team members to facilitate adjustment in campaigns. - Preparing reports for management through performance of projects. - Administering all PPC projects and estimated budgets to maintain maximum returns. - Ensure optimal high Quality Score for Google Ad words. - Managing various Remarketing Campaign. - Managing various smart ads Campaign. - Managing various Display ads Campaign - Perform A/B testing on landing pages and delivered strategies to maintain conversion rates. - Administering multiple channels and conducted extensive keyword research. - Developing and manage PPC campaigns on multiple networks. - Working on various landing page designing part and optimization part Show less It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company ScalaCode is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high… Show more It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company ScalaCode is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high quality traffic and leads. - Providing strategy to increase brand awareness through social media - working on LinkedIn sales navigator - Managing various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram, Twitter, LinkedIn Ad-words. - Managing communication with various team members to facilitate adjustment in campaigns. - Preparing reports for management through performance of projects. - Administering all PPC projects and estimated budgets to maintain maximum returns. - Ensure optimal high Quality Score for Google Ad words. - Managing various Remarketing Campaign. - Managing various smart ads Campaign. - Managing various Display ads Campaign - Perform A/B testing on landing pages and delivered strategies to maintain conversion rates. - Administering multiple channels and conducted extensive keyword research. - Developing and manage PPC campaigns on multiple networks. - Working on various landing page designing part and optimization part Show less

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Nov 2020 - Oct 2022

      It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company MobileCoderz is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high… Show more It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company MobileCoderz is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high quality traffic and leads. - Providing strategy to increase brand awareness through social media - working on LinkedIn sales navigator - Managing various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram, Twitter, LinkedIn Ad-words. - Managing communication with various team members to facilitate adjustment in campaigns. - Preparing reports for management through performance of projects. - Administering all PPC projects and estimated budgets to maintain maximum returns. - Ensure optimal high Quality Score for Google Ad words. - Managing various Remarketing Campaign. - Managing various smart ads Campaign. - Managing various Display ads Campaign - Perform A/B testing on landing pages and delivered strategies to maintain conversion rates. - Administering multiple channels and conducted extensive keyword research. - Developing and manage PPC campaigns on multiple networks. - Working on various landing page designing part and optimization part Show less It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company MobileCoderz is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high… Show more It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company MobileCoderz is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Providing strategy for search engine optimisation to get rank on google SERP and get high quality traffic and leads. - Providing strategy to increase brand awareness through social media - working on LinkedIn sales navigator - Managing various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram, Twitter, LinkedIn Ad-words. - Managing communication with various team members to facilitate adjustment in campaigns. - Preparing reports for management through performance of projects. - Administering all PPC projects and estimated budgets to maintain maximum returns. - Ensure optimal high Quality Score for Google Ad words. - Managing various Remarketing Campaign. - Managing various smart ads Campaign. - Managing various Display ads Campaign - Perform A/B testing on landing pages and delivered strategies to maintain conversion rates. - Administering multiple channels and conducted extensive keyword research. - Developing and manage PPC campaigns on multiple networks. - Working on various landing page designing part and optimization part Show less

    • India
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Marketing Manager
      • May 2019 - May 2020

      I am responsible for developing, implementing and managing marketing campaigns that promote a company and its services. I play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. In Fluper, I am also responsible for planning and maintaining work systems, procedures, and policies that enable and encourage the optimum performance of marketing employees. I am responsible for developing, implementing and managing marketing campaigns that promote a company and its services. I play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. In Fluper, I am also responsible for planning and maintaining work systems, procedures, and policies that enable and encourage the optimum performance of marketing employees.

    • India
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Digital Consultant
      • May 2019 - May 2020
    • India
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Digital Marketing
      • May 2019 - May 2020
    • India
    • Technology, Information and Internet
    • Digital Marketing Specialist
      • May 2019 - May 2020
    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Marketing Manager
      • Feb 2018 - May 2019

      It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company Appinventiv is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Managed various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram… Show more It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company Appinventiv is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Managed various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram, Twitter, LinkedIn Ad-words. - Managed communication with various team members to facilitate adjustment in campaigns. - Prepared reports for management through performance of projects. - Administered all PPC projects and estimated budgets to maintain maximum returns. - Ensure optimal high Quality Score for Google Ad words. - Managed various Remarketing Campaign. - Managed various APP installations Campaign. - Managed various shopping ads Campaign. - Managed various smart ads Campaign. - Managed various Video ads Campaign. - Managed various Display ads Campaign - Perform A/B testing on landing pages and delivered strategies to maintain conversion rates. - Administered multiple channels and conducted extensive keyword research. - Developed and manage PPC campaigns on multiple networks. - Worked on various landing page designing part and optimization part Show less It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company Appinventiv is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Managed various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram… Show more It's my pleasure to work in this company and learn much more about how to handle assigned work with softly and provide results. The Company Appinventiv is an improving in internet connectivity and globalization, now allow service providers to build a world-class infrastructure that delivers exceptional quality of service and yet provides high economic value. Roles and responsibilities: - Managed various PPC campaign with Manual and Auto bidding in Google, Facebook, Instagram, Twitter, LinkedIn Ad-words. - Managed communication with various team members to facilitate adjustment in campaigns. - Prepared reports for management through performance of projects. - Administered all PPC projects and estimated budgets to maintain maximum returns. - Ensure optimal high Quality Score for Google Ad words. - Managed various Remarketing Campaign. - Managed various APP installations Campaign. - Managed various shopping ads Campaign. - Managed various smart ads Campaign. - Managed various Video ads Campaign. - Managed various Display ads Campaign - Perform A/B testing on landing pages and delivered strategies to maintain conversion rates. - Administered multiple channels and conducted extensive keyword research. - Developed and manage PPC campaigns on multiple networks. - Worked on various landing page designing part and optimization part Show less

    • Automation Machinery Manufacturing
    • Digital Marketing Analyst
      • Jan 2017 - Feb 2018

      I have assist in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services.Analyzed online data and identified areas to optimize online marketing performance. Being a Digital Marketing Analyst I supported development of e-marketing content and explores sales channels. I have assist in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services.Analyzed online data and identified areas to optimize online marketing performance. Being a Digital Marketing Analyst I supported development of e-marketing content and explores sales channels.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Sep 2015 - Dec 2016

      My responsibility is to manage leads and Business promotions around the Globe. My responsibility is to manage leads and Business promotions around the Globe.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • SEO Executive
      • May 2014 - Sep 2015

      I started my career as an SEO executive and learn how to do off page activity. Under the guidance of the project manager, I have learned how a search engine works and rank website using off page submission. I started my career as an SEO executive and learn how to do off page activity. Under the guidance of the project manager, I have learned how a search engine works and rank website using off page submission.

Education

  • Uttar Pradesh Technical University
    Bachelor of Technology - BTech, Computer Science
    2010 - 2014

Community

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