Experience

Digilatics

• United States
• Advertising Services
• 1 - 100 Employee

• • Jan 2023 - Present

  • Team Leadership and Collaboration: Lead and mentor a team of advertising specialists, providing guidance and support to ensure the successful execution of paid advertising strategies. • Strategic Planning and Goal Setting: Understand clients' industries, needs, and objectives to set clear and achievable goals for monthly meetings. Develop comprehensive digital marketing plans and present them to clients, demonstrating a deep understanding of their businesses and aligning strategies with their goals.• Campaign Management and Reporting: Oversee the top-to-bottom management of paid search campaigns, ensuring efficient campaign structures and ad groups. Generate detailed reports on campaign performance, ad group performance, keyword performance, and location targeting, providing valuable insights to clients and senior management. Monitor key metrics such as CTR, quality score, impression share, and average position to track progress toward performance targets.• Innovation and Continuous Learning: Stay updated with the latest industry trends and advancements in digital advertising. Continuously seek avenues to increase conversions, revenue, and sales for clients by exploring new targeting methods like contextual targeting, remarketing, placement targeting, and topic targeting. Integrate third-party online call-tracking software for enhanced conversion analytics and set up events to analyze user behavior on client websites.• Client Relationship Management: Develop and maintain strong relationships with clients, acting as a trusted advisor on advertising strategies and campaign performance. Conduct regular meetings to review progress, present insights and recommendations, and ensure alignment with client goals and expectations. Show less

• • Oct 2022 - Dec 2022

  • Develop and implement a robust strategy across all channels while managing multi-million dollar ad spend on Google Ads, Bing Ads, Meta Ads, and Yelp Ads.• Identify problems and deficiencies and implement solutions promptly.• Collaborate & Share research with team members for Ad copy, Graphic design, etc.• Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.• Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.• Identify performance targets, project milestones, resource needs, etc.• Integrate third-party online call-tracking software for conversion analytics.• Training and supervising new resources to help them grow within the Company. Show less



ibex.digital

• United States
• Marketing Services
• 1 - 100 Employee

• • Jan 2021 - Oct 2022

  • Develop and implement a robust strategy across all channels while managing multi-million dollar ad spend on Google Ads and Facebook Ads• Set quarterly goals and objectives, and provide monthly/quarterly/ad-hoc reports of relevant metrics, insights and recommendations.• A/B testing to increase the efficiency of managed PPC campaigns to attract targeted demographic, increase leads/conversions, expand reach or other goals.• Ability to provide in-depth reporting and analysis of campaign performance and SEM project tracking to other departments.• Tracking conversion rates and recommendation for the improvements to the websites.• Evaluating customer research, market conditions and competitor data.• Manage and optimize CPC, bids and quality score on search network campaigns.• Managing campaigns for multiple clients from various industries such as Food, Moving Services, Medical, and Homecare industry etc on both Search and Social Networks.• Responsible for planning and managing various sorts of analysis to keep the accounts profitable.• Conducting in-depth audits for new clients and preparing presentations to highlight their lifetime strategies and our recommendations.• Training and supervising new resources to help them grow within the Company. Show less

• • Mar 2020 - Jan 2021

  • Responsible for improving performance and ensuring the team is performing on an optimal level• Conducting team building activities, coordinating with other departments to keep the team up-to-date on product knowledge, process knowledge and quality assurance• Ensuring all sales executives follow their schedules and adhere to breaks• Assigning daily targets and complying to the requirememts of the company

• • Apr 2018 - Feb 2020

  • Training and Coaching of sales executives on effective selling and sales techniques• Conducting group sessions on product specific updates and selling tactics• Generating reports showing improvement/difference in performance on a weekly-basis

• • Dec 2016 - Apr 2018

  • Evaluation and Verification of Sales• Coaching and training the sales executives on effective selling and sales techniques• Delivering Weekly and Monthly feedbacks

• • Aug 2015 - Nov 2016

  • Sales English (Inbound Sales dealing with U.S. based Consumers• Complete a specific number of targets everyday (Sales, Quality, Adherence)• Perform different duties and trainings according to the Supervisor's directive• Reporting back to the Supervisor and Manager on daily-basis


Wotex Technologies
• Pakistan
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee
• Sales Executive

  • Jun 2015 - Jul 2015