Experience

Brandfolks
• Germany
• Business Consulting and Services
• 1 - 100 Employee
• Brand Marketing Consultant

  • Jan 2021 - Present

fritz-kulturgüter GmbH
• Food and Beverage Services
• 100 - 200 Employee
• Head of International Expansion

  • Jan 2019 - Dec 2020
• Strategy & Innovation Consultant

  • Aug 2017 - Dec 2018

  Brandfolks is a fiercely independent marketing consultancy serving clients in addressing their most critical issues and opportunities. Core competencies include marketing and sales strategy development, brand planning, distribution network management and innovation thinking. Check out the website to get more information: http://www.brandfolks.com Brandfolks is a fiercely independent marketing consultancy serving clients in addressing their most critical issues and opportunities. Core competencies include marketing and sales strategy development, brand planning, distribution network management and innovation thinking. Check out the website to get more information: http://www.brandfolks.com



Brown-Forman

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Group Marketing Manager | Austria, Slovakia, Hungary

  • Jan 2013 - May 2017

  • Develop and lead the strategic development and execution of Austria-Slovakia-Hungary area specific brand strategies and plans across the Brown-Forman portfolio• Oversee the development and provide strategic guidance on yearly Brand Plans and its communication to 3rd party distribution organizations.• Deliver commercial KPI's as well as reaching qualitative brand targets for the area• Provide leadership, direction and personal development of local marketing teams

• Marketing Manager | The Netherlands, Switzerland, Austria, Slovakia

  • May 2011 - Dec 2012

  • Coaching, leading and managing the marketing team in the country cluster• Develop and oversee long-term brand strategies in collaboration with regional and global Brown-Forman brand teams as well as local distribution partners’ marketing teams • Oversee the development and providing strategic guidance on yearly Brand Plans and its communication to stakeholders. • Manage evaluation of performance and efficiency of brand building activities

• Area Manager | The Netherlands, Switzerland, Austria

  • Nov 2005 - Apr 2011

  • Develop, implement and maintain strategic plans for the Brown- Forman portfolio in the area• Manage bottom line with full P&L responsibility• Develop and manage route-to-consumer setup and relationship to 3rd party distribution network.• Establish and continuously develop the external and internal reporting and management information base• Maintenance of sufficient capabilities, commitment and a compatible portfolio to deliver our long term objectives

• Brand Manager | Germany

  • May 2003 - Oct 2005

  • Lead the development of the marketing objectives, strategies and resulting annual brand plan for Finlandia Vodka, Jack Daniel’s Single Barrel, Gentleman Jack and Woodford Reserve in Germany• Manage the communication & media strategy• Develop and gain agreement on marketing activity schedules cascading from the strategies with distribution partner• Constantly review brand health and performance of activities for ongoing improvement• Close interaction and collaboration with colleagues at local, European and Global level Show less

• Assistant Sales Development Manager | Germany

  • May 2001 - Apr 2003

  • Development of sales strategies for premium portfolio• Assessment of new distribution channels for Jack Daniel’s & Cola ready-to-drink• Creation of concepts for sales promotions in food retail trade and convenience channels

• Marketing Analyst | Germany

  • Apr 2000 - Apr 2001

  • Analysis and monitoring of competitive market activities • Internal Reporting on Brand Performance by regions, channels, key accounts • Identification of brand potentials and opportunities from a strategic point of view • Analysis on consumer target groups and purchase behavior • Jack Daniel’s mail order catalog: concept, development, assortment strategy



Otto Group

• Germany
• Retail
• 500 - 600 Employee

• Marketing Assistant

  • Jan 1998 - Mar 2000

  • Developed Marketing concepts for Fashion Catalog Business in order to increase cross-selling turnover within the European companies of the Otto Group. • Responsibilities included Direct Mailing activities, definition of consumer lifestyle segments, seasonal sales promotions, focus group research, specialty catalog concepts as well as market and competitor analysis. • Developed Marketing concepts for Fashion Catalog Business in order to increase cross-selling turnover within the European companies of the Otto Group. • Responsibilities included Direct Mailing activities, definition of consumer lifestyle segments, seasonal sales promotions, focus group research, specialty catalog concepts as well as market and competitor analysis.