Oana Baković
Head of Brand & Digital Marketing at Career Matters, created by Erica Sosna- Claim this Profile
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Bio
Erica Sosna
Digital marketing is such a minefield. There are lots of people who know bits of the puzzle, but Oana has a grasp of the whole system in a way that I think is truly rare. She has an incisive mind, is both creative and practical, rigorous and expert. Her mastery of Google Analytics, Facebook ads and algorithms, keyword snd SEO research, website domain authority, brand, identity and messaging has been, quite simply, a massive game changer in our business. She is also the voice of reason, a calm and kind cheerleader and a really fun character. Her previous experience as a Founder and social entrepreneur is invaluable. I learn a lot from her and appreciate the immense value and insight she brings to Erica Sosna's Career Matters.
Erica Sosna
Digital marketing is such a minefield. There are lots of people who know bits of the puzzle, but Oana has a grasp of the whole system in a way that I think is truly rare. She has an incisive mind, is both creative and practical, rigorous and expert. Her mastery of Google Analytics, Facebook ads and algorithms, keyword snd SEO research, website domain authority, brand, identity and messaging has been, quite simply, a massive game changer in our business. She is also the voice of reason, a calm and kind cheerleader and a really fun character. Her previous experience as a Founder and social entrepreneur is invaluable. I learn a lot from her and appreciate the immense value and insight she brings to Erica Sosna's Career Matters.
Erica Sosna
Digital marketing is such a minefield. There are lots of people who know bits of the puzzle, but Oana has a grasp of the whole system in a way that I think is truly rare. She has an incisive mind, is both creative and practical, rigorous and expert. Her mastery of Google Analytics, Facebook ads and algorithms, keyword snd SEO research, website domain authority, brand, identity and messaging has been, quite simply, a massive game changer in our business. She is also the voice of reason, a calm and kind cheerleader and a really fun character. Her previous experience as a Founder and social entrepreneur is invaluable. I learn a lot from her and appreciate the immense value and insight she brings to Erica Sosna's Career Matters.
Erica Sosna
Digital marketing is such a minefield. There are lots of people who know bits of the puzzle, but Oana has a grasp of the whole system in a way that I think is truly rare. She has an incisive mind, is both creative and practical, rigorous and expert. Her mastery of Google Analytics, Facebook ads and algorithms, keyword snd SEO research, website domain authority, brand, identity and messaging has been, quite simply, a massive game changer in our business. She is also the voice of reason, a calm and kind cheerleader and a really fun character. Her previous experience as a Founder and social entrepreneur is invaluable. I learn a lot from her and appreciate the immense value and insight she brings to Erica Sosna's Career Matters.
Credentials
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Professional Diploma in Digital Marketing
Digital Marketing InstituteSep, 2016- Sep, 2024 -
PDDM Professional Diploma Digital Marketing
Learning People Global
Experience
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Career Matters, created by Erica Sosna
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Head of Brand & Digital Marketing
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May 2017 - Present
EricaSosna Ltd is a business that believes that career matters. The company's values include equality, environmental care and quality career education. My role as a digital marketer is to make sure that the brand reflects these business values into digital. From creating the concept of Career Matters and seeing it through our videos, materials and keynotes, building the digital strategy for the new website and app, and managing & analysing the performance of all the digital channels, this is simply my dream job.
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Managing Partner
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Mar 2011 - Mar 2016
‘Magazinul de Mirodenii’ is the first dedicated herbs and spices shop in Romania. Launched in September 2011 in an emerging and troubled market, we received a lot of media attention and quickly became a place of choice for many of the spice lovers, food bloggers, high-class restaurants and well-known chefs. Today, we sell online, we talk with more than 25.000 people on our Facebook page and sell our manually packed & sealed products in more than 40 Delhaize stores. ‘Magazinul de Mirodenii’ is the first dedicated herbs and spices shop in Romania. Launched in September 2011 in an emerging and troubled market, we received a lot of media attention and quickly became a place of choice for many of the spice lovers, food bloggers, high-class restaurants and well-known chefs. Today, we sell online, we talk with more than 25.000 people on our Facebook page and sell our manually packed & sealed products in more than 40 Delhaize stores.
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FRIENDS \ TBWA
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Romania
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Advertising Services
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1 - 100 Employee
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Project Manager
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Sep 2005 - Mar 2011
I started my career at Friends\TBWA, a place that brought many beautiful ideas to life. Here I learned how I like to get involved in every aspect of the advertising process from business strategy to the creative concept and how to become a trustful friend to my client.
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Exec
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Mar 2005 - Sep 2005
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Business Administrator
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Sep 2009 - Oct 2010
A brand that changed people’s perception of tattoo art in Romania. We were the first to bring bright colours, some punk to the ink and create the perfect chill place for inspiration & socialising. A brand that changed people’s perception of tattoo art in Romania. We were the first to bring bright colours, some punk to the ink and create the perfect chill place for inspiration & socialising.
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Education
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2003 - 2007
Fundatia PRO Universitatea Media
Bachelor's degree, Television Direction & Media Management -
1999 - 2003
Colegiul NATIONAL MIRCEA CEL BATRAN CONSTANTA
Math, math, german
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