Experience

PLANTHEADS
• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee
• Marketing Manager

  • Aug 2022 - Present

Young Living Essential Oils
• United States
• Wellness and Fitness Services
• 700 & Above Employee
• Global Brand Lead

  • Nov 2018 - Aug 2022

BRITVIC PLC
• United Kingdom
• Consumer Services
• 700 & Above Employee
• Brand Manager - J2O & Spritz

  • May 2017 - Oct 2018


Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Brand & Activation Manager - Pure Leaf (FTC)

  • Oct 2016 - May 2017

  Unilever is the third largest multinational consumer goods company with presence in 190 countries and generated sales in excess of €53.3 billion in 2015 . The company is organised into four main divisions: Foods, Refreshment (beverages and ice cream), Home Care, and Personal Care and owns 400 brands including Surf, Dove, Lipton and Magnum. Having recently joined the Unilever team within the teas division my role is to accelerate the launch of a new, premium tea brand into the market using a 360 degree communications plan which spans across both ATL and BTL initiatives. My role also includes classical brand management duties such as analysing product success right through to making strategic recommendations to ensure the direction for the brand is correct each step of the way to reach YR1 ambition of £5m. -In the two months I have been at Unilever I have managed to secure listings in 3 major accounts by working closely with the category and R&D team to solidify trade sell in decks. -Successfully pulled together a business case to outline the growth potential of the brand by customer in the first year utilising measures including volume, RSV, turnover & gross margin. -Developed and signed off the PR and influencer plan for FY2017 where the launch will be supported with 30+ influencers throughout the year. -Created a niche but tailored activation programme designed to reach the consumer. -Amalgamated divisions within the business i.e. Unilever Food Solutions & Pepisco to ensure the launch is represented as one brand. I am currently reviewing and working on implementing activation across new marketing platforms not yet explored by brands. Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager - Volvic Waters (FTC)

  • Apr 2016 - Aug 2016

  Danone is a global leading fast moving consumer goods (FMCG) company with its foundation built across four key business sectors: Fresh Dairy Products, Early Life Nutrition, Waters and Medical Nutrition. The company operates in over 130 countries across the five continents employing 100,000 employees. In 2015 Danone generated sales of €22.4 billion, with more than half in emerging countries. Danone’s brand portfolio includes international brands including: Activia, Actimel, evian, Volvic, Aptamil. - Strategic management and ownership of the Volvic digital strategy for the plain and flavoured water portfolio; including the mapping of social posts for the FY, supervision of the media budget and community care management. Strategy overhaul saw results increase significantly (double digit growth) vs same period across a number of active engagement factors. -Successfully executed the Reveal Your Flavour Campaign where Tom Daly was the brand ambassador; delivering coverage in over 150+ consumer & trade titles, blogger coverage & remarkable traction and engagement online. - Working alongside the central team in France and leading on key packaging and reformulation projects including a custom built kids proposition using Disney licenses. -Enhancing the current sampling and partnership programme by working with affiliates including Tough Mudder, Mo Running, agents of key influential/A-list endorsers. -Budget management, phasing and forecasting. -Day to day management of an intern. Show less



Hovis Ltd

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Innovation Manager

  • May 2015 - Jan 2016

  Hovis Limited is a baking and flour milling business jointly owned by The Gores Group and Premier Foods plc producing a combination of bread, flour and bakery products. Hovis has over 125 years of experience that make up the iconic and much loved Hovis brand. Worked on two key future innovation projects: -Driving the snacking offering an area within bakery which was the fastest growing (+15%) sought to deliver £1.3m in YR1 . The complexed project necessitated understanding the full snacking arena, aiding consumer research, conducting packaging hall tests, assessing commercial and production feasibility and taking findings/recommendations through the Gate stages, -Working on a re-launch of the breakfast proposition a £400m category and one Hovis was not part of by creating a USP vs established products. The project required working on Gate presentations, packaging, shopper plan and leading tastings to reach ideal product. -P&L responsible -Analysis of data to aid profitable business decisions and identify growth drivers to help build the 3YR NPD pipeline. -Organisation and execution of internal launches Show less



Tilda Rice

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Brand Manager

  • Sep 2011 - May 2015

  Founded in the 1970’s, Tilda started off selling Basmati rice to large rice eating communities in the UK. Since then the company has evolved to create rice offerings for differing consumer needs including; the introduction of Ready To Heat (RTH) rice, a wholesome offering for children and specialty rice to match distinctive cuisines/dishes. To date Tilda is the most popular rice brand in the UK market. In 2014 Tilda was acquired by NASDAQ listed Hain Celestial group. -Formation, running and evaluation of annual brand plans. -Monitoring brand, competitor and channel performance. -Successfully launched Tilda Grand globally using a cohesive and collaborative approach. This entailed working on a brand identity, consumer and market research plan to validate product offering, packaging creation, trade sell-in presentation, ATL and BTL marketing tool kit which allowed adaptation across numerous channels and markets along with a forward thinking 3 year plan. -Drove profitability within the convenience sector via the launch of price marked products (PMP) across dry and RTH rice which led to a 28% increase in YR1. This growth was further fuelled by working on bespoke initiatives with convenience retailers & retailers including a partnership with the Bestway Development Programme, PR plan across trade press i.e. Asian Trader, Convenience News, IRN and in-store campaigns over peak periods. -Main point of lead for our subsidiaries which resulted in receiving global projects such as the Gulfood Show (worlds largest food and drinks exhibition) and bespoke country specific packs. -Shopper marketing responsible Show less