Experience

Artform Creative
• United Kingdom
• Design Services
• 1 - 100 Employee
• Creative Director

  • Apr 2020 - Present


dci-Artform

• Creative Director

  • Nov 2017 - Apr 2020

  Reporting to the Vice President, I have responsibility for delivering creative design projects from brief, through discovery, conceptual design and visualisation. My role includes responsibility for inhouse VR and AR design tools, supporting the design process. Areas of expertise Retail deign expertise Brand insights Shopper insights Trends analysis Creative direction Conceptual ideation Card model validation Anthropocentric studies Prototype validation R&D / Innovation Digital integration Material proposals Design direction Design validation Professional presentations Design IP Sustainable design ​ Professional expertise 29 years within retail design Design procedures Design process mapping Commercial direction Client liaison Stakeholder reporting Design team management Design coaching Design budget control Project management Recruitment Supplier liaison Student intern mentoring ​ Software expertise Sketchup Pro Sketchbook 3D Studio Max (novice) SolidWorks AutoCAD Lt Adobe CS MS office Show less



DCI-Artform

• Head of Design Innovation

  • Sep 2015 - Nov 2017

  Reporting to the Insights Director, I had responsibility for NPD pipeline. Through trend analysis, shopper insights and research and development, I have created and progressed several strategic innovation projects with key focus in responding to identified needs, cost efficiency and sustainable design. My role included leading the business needs for product IP.

• Creative Head (brand team)

  • Sep 2014 - Aug 2015

  Reporting to the General Manager, I led a team of seven including creatives, development designers and prototype engineers, with the responsibility for supporting the winning of strategic business through concept creation, development and client liaison.

• Head of Creative Development

  • Sep 2008 - Aug 2014

  Reporting to the Creative Director, I led a team of seven development designers with responsibility for supporting the winning of new business through concept development and client liaison.



Artform International

• United Kingdom
• Plastics Manufacturing
• 1 - 100 Employee

• Head of Creative Design

  • Sep 1997 - Aug 2008

  Reporting to the Design Director, I led a team of ten including creatives and development designers with the responsibility for creative pitches and concept development for a range of large and small strategic projects.

• Design Team Leader

  • Sep 1996 - Aug 1997

  Responsible for team of five designers managing POS projects through concept development. Duties include concept creation, design development and project management.

• Senior Designer

  • Sep 1995 - Aug 1996

  Duties include concept creation, design development and project management.

• Junior/Middle weight Designer

  • Aug 1990 - Aug 1995

  Duties include concept creation and design development.