User Experience Designer

• Feb 2022 - Present

UX Designer

• Feb 2019 - Mar 2022

UX designer.Some of the most important projects I am involved in:-Hera Group. Research (card sorting, design workshop, user interviews); concept design; AI design; wireframing (Sketch); prototyping (InVision). -Snam. continuous improvement on the main website and other websites of the group.-RCS Sport. Concept, design workshop, wireframing and prototyping for Giro d'Italia website and mobile App.-Italgas. UX designer for a six months agile room with the goal to enhance the goods management. User research, workshops, customer journey map creation, ideation and prototyping of the tool.

UX Designer

• Jan 2018 - Feb 2019

UX Designer consultant at Wolters Kluwer.My most important job duties:-Working together with the internal digital design team in order to redesign the main websites of the group by using the guidelines and the design system. -During the design process I had to plan and conduct user tests with actual clients to collect insights to keep on improving the design of the websites. UX Designer consultant at Wolters Kluwer.My most important job duties:-Working together with the internal digital design team in order to redesign the main websites of the group by using the guidelines and the design system. -During the design process I had to plan and conduct user tests with actual clients to collect insights to keep on improving the design of the websites.

UX Designer

• Aug 2014 - Feb 2018

Collection and definition of functional requirements with focus on yoox.com customer needs and business stakeholders involved in the project.Heuristic analysis, competitor benchmarks, analysis on insights from digital analytics and marketing researches.Definition of information architecture, user tasks and flows, interaction design, wireframing, prototyping and user tests on prototypes.Design and communication of new concepts and effective solutions.Support and quality control on development activities.User and A/B testing data analysis.

Graphic Designer

• Feb 2013 - Jul 2013

Graphic and communication design for internal project and external clients.Focus on the agency Brand identity and its promotion through presentations for the clients and newsletter. Graphic and communication design for internal project and external clients.Focus on the agency Brand identity and its promotion through presentations for the clients and newsletter.