Marketing Strategist / Account Executive

• Jan 2021 - Present

Manager, Digital Ad Operations

• May 2019 - Dec 2020

As Premion continued to expand in TEGNA, I was eventually promoted to Manager of Ad Operations. With this promotion I was not only responsible for managing a team in Florida, but additional teams in Phoenix, AZ, New York, and DC. In this position I performed the following duties: • Oversaw the broadcast stations and national business ad campaigns from start to finish using Salesforce, to Placements.IO, to Madhive and Freewheel ad server platforms. • Created, maintained, and measured efficient creative workflows to meet campaign launches• Managed creative traffic submissions through the Sony Cloud platform• Managed third party vast and impression tag discrepancies• Managed third party tracking onboarding for new clients and vendors by testing tags in the ad server and reporting all findings against first party numbers• Obtained KPI reports for campaign accuracy, launch rate, and optimization purposes• Manage Digital Campaign specialist team members with a focus on growth and development, while providing support when questions arise, and helping to troubleshoot any campaign issues• Developed all training materials, while also training new employees virtually through Zoom and in person• Joined weekly and bi-weekly meetings with all internal groups to provide updates relevant to the ad operations business• Assisted on new projects that improved the workflow all groups from pre-sales to the account managers• Utilized FreeWheel Analytics and MadHive analytics to obtain reporting metrics for all creatives and campaigns to measure all KPIs Show less

Supervisor, Campaign Management

• Jul 2017 - May 2019

As we began to grow under the division of Premion at TEGNA so did our team. In just 10 months of my role I was promoted to Supervisor, Campaign Management. I acquired more responsibilities that included:• Managing all ad campaigns that were national and local that averaged over 2000 ad campaigns per month• Hiring and managing a team of six Digital Campaign Specialist• Developed and delivered daily KPI reports to report on the status of all video ad campaigns• Established and refined workflow processes for operational purposes• Performed researched to keep up to date with OTT video ad trends• Developed and presented trainings, tutorials, and guides for ad operation techniques for OTT video advertising• Established new processes for implementing video ads in Google Ads Manager and Freewheel• Created ad campaigns in Ad Front/Wide Orbits• Interacted with publishers like Roku, Sling TV, Pluto, and more to obtain forecasted inventory and implement ads • Supported the broadcast stations with urgent request for creative implementation• Optimized campaigns to ensure all video ad campaigns meet impression goals Show less

OTT Digital Campaign Specialist

• Oct 2016 - Jul 2017

Upon the creation of Premion in 2016, I was promoted to the role of OTT Digital Campaign Specialist. I served as the second team member in the ad operations team. In this role I carried out the following:• Established new processes for implementing video ads in Google Ads Manager and Freewheel• Created ad campaigns in Ad Front/Wide Orbits• Interacted with publishers like Roku, Sling TV, Pluto, and more to obtain forecasted inventory and implement ads • Supported the broadcast stations with urgent request for creative implementation• Optimized campaigns to ensure all video ad campaigns meet impression goals Show less

Digital Campaign Specialist

• Feb 2016 - Oct 2016

In my first role with TEGNA, I served as a Digital Campaign Specialist where I performed the following duties:• Trafficked display ads in Google Ad Manager for assigned clients for the west coast broadcast stations • Prepared and delivered daily ad campaign reports for clients• Optimized the campaigns to pace at a 98% and above daily to ensure the impression goals were reachedDuring my time in this role, I accomplished the following:• Increased a stations delivery rate on all clients ad campaigns from a 39% to a 98% in one month Show less

Client Care Coordinator

• Jul 2014 - Oct 2015

As a Client Care Coordinator, I expanded upon my interpersonal skills and attention to detail by carrying out the following responsibilities: • Provided customers with guidance for all inquiries and concerns • Managed the status of client’s services through all internal teams • Prepared loaner rental agreements for clients • Developed a sales campaign with a goal of the team generating a 50% rate of appointments daily • Provided prompt follow up via, phone or email to clients pending updates Show less

Social Media + Digital Media Coordinator

• Feb 2015 - Jul 2015

As the Social Media + Digital Media Coordinator for the College of Arts and Architecture I performed the following duties: • Created captions, and graphics that aligned with upcoming student and public exhibits and events • Created and implemented monthly content calendars • Designed flyers to promote student events • Developed and implemented a social media marketing campaign to engage with the students and community • Through the social media campaign I generated a growth by 67% on both Instagram and Facebook Show less

Promotions Assistant

• Mar 2014 - Jul 2014

At Renda Broadcasting, I served as the Promotion Assistant for radio stations Bob.FM, Gator Country 101.9, and Mix 104.7. As a promotion assistant I performed the following task: • Assisted with planning and organizing on site promo events • Provided photography services for local radio concerts • Assisted with the development and implementation of radio ads • Helped on air talents during concerts and local events • Managed concert meet and greets with fans At Renda Broadcasting, I served as the Promotion Assistant for radio stations Bob.FM, Gator Country 101.9, and Mix 104.7. As a promotion assistant I performed the following task: • Assisted with planning and organizing on site promo events • Provided photography services for local radio concerts • Assisted with the development and implementation of radio ads • Helped on air talents during concerts and local events • Managed concert meet and greets with fans

Social Media Intern

• Dec 2013 - Apr 2014

During my time at Noise Ad Agency, I served as the Social Media intern in a remote role. During my internships I was performed the following duties: • Developed social media marketing campaigns for the assigned clients • Created social media post and scheduled using Hootsuite • Gathered a contact list for the media • Wrote press releases to promote the assigned clients to local magazines • Created social media ad proposals During my time at Noise Ad Agency, I served as the Social Media intern in a remote role. During my internships I was performed the following duties: • Developed social media marketing campaigns for the assigned clients • Created social media post and scheduled using Hootsuite • Gathered a contact list for the media • Wrote press releases to promote the assigned clients to local magazines • Created social media ad proposals

Marketing Assistant

• May 2013 - Nov 2013

In my first role into the marketing industry, I served as the Marketing Assistant for the headquarters of Urgent Care Travel. During my time at Urgent Care Travel, I carried out the following duties: • Created the social media profiles for Facebook, Twitter and LinkedIn • Created and implemented a social media campaign that generated over 500 impressions • Wrote press releases, newsletters, and media alerts for each facilities grand opening • Generated a 40% success rate of press releases published in traditional and e-media • Designed and maintained the companies website using WordPress • Designed, proofed, and published monthly newsletters • Developed marketing strategies to promote more leads for each new facilities Show less

Management Trainee Intern

• Jan 2013 - May 2013

In my role at Enterprise, I served as an intern where assisted customers with rental agreements, assisted in marketing efforts to local businesses such as car dealerships, and car repair shops, and provided customer service to represent the companies value. The fleet interned at serviced over 200 vehicles where I was responsible for organizing a log and tracking the status of the vehicles. In my role at Enterprise, I served as an intern where assisted customers with rental agreements, assisted in marketing efforts to local businesses such as car dealerships, and car repair shops, and provided customer service to represent the companies value. The fleet interned at serviced over 200 vehicles where I was responsible for organizing a log and tracking the status of the vehicles.