Search Engine Optimization Consultant

• Feb 2020 - Present

- Keyword analysis for onsite improvements - CTR experiments - Content-creation strategies - Optimizing for conversion rate - Optimizing content for traffic and conversions - Test and optimize with experiments to improve acquisition - Technical SEO audits - “White hat” link building - Working with a variety of sophisticated internal and external SEO tools to analyze opportunities, quantify performance, and track our competitors. - Track and evaluate web analytics dashboards and reports, to develop and recommend SEO strategies. - Analyze, recommend and lead the implementation of improvement initiatives as you identify areas for growth. Show less

SEO Expert

• Jan 2019 - Feb 2020

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities - Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages - Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific - Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects - Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals - Keep pace with SEO, search engine, social media and internet marketing industry trends and developments - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals - Monitor and evaluate search results and search performance across the major search channels - Communication to team and management on project development, timelines, and results - Work closely with the other team members to meet client goals - Provide project updates about strategy, adjustments, and progress with the IT department - Assigning tasks and communicating expected deliverables between Marketing and IT departments - Monitor progress and make adjustments as needed Show less

SEO Expert

• Jun 2018 - Dec 2018

- Conducting on-site and off-site analysis of your clients’ SEO competitors. - Using programs such as Google Analytics to compile regular performance reports. - Assisting the content team in the creation of high quality, informative SEO content. - The creation of on-site and off-site SEO strategies for clients in various industries. -Occasionally contributing to the company blog. - Carrying out detailed keyword research according to the latest keyword strategies. - Keeping up to date with the most recent developments in Search Engine Marketing (SEM). - Paying particular attention to any significant Google algorithmic changes. Show less

Senior SEO Executive

• Feb 2011 - May 2018

-Conducting detailed online research related to keywords, topics, competitors, SEO tools, and others, Research should transform into better organisation and implementation of SEO tasks. Main goal is to be innovative and stay competitive by finding hot topics and trends and testing different SEO techniques and ideas. -Establish relevant inbound links to the websites I work for to help achieve higher rankings with major search engines and drive targeted traffic (link building). -Create and tailor online content (web sites, blogs, and directories) for specific audiences and convey ideas in simple language. Publish created content to corresponding online platforms. -Conduct internal on-site revisions to ensure SEO optimisation in regards to keyword density, internal links, meta tags, indexed pages, and content uniqueness. -Periodic monitoring of web site ranking positions and online traffic -Utilize Social Media (profile creation, profile maintenance, link sharing) in order to expand social reach and increase online traffic. -Employ SEO techniques to reach targets and deliver projects on time and in accordance with guidelines and quality standards. -Conduct detailed research and analysis of our sites, competitors' sites, and create a plan of action in order to achieve competitive advantage. Show less

Warehouse Worker

• Oct 2010 - Dec 2010

Storage stowing, loading stillages with goods and monitoring goods expiration dates. Storage stowing, loading stillages with goods and monitoring goods expiration dates.

Animator

• Jul 2010 - Jul 2010