Experience

• 

  Pepsico

  • Shopper Marketing Manager
• 

  PepsiCo

  • Marketing Innovation Manager

    • Apr 2022 - Present
• 

  Stanley Black & Decker, Inc.

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Senior Product Manager

    • Feb 2021 - Feb 2022

  • Product Manager

    • May 2019 - Feb 2021

  • Assistant Product Manager

    • Sep 2018 - May 2019

  • Associate Brand Manager

    • Mar 2017 - Sep 2018

    - Partner with Senior Product Managers and lead integrated commercialization plans for specific product launches in the professional power tool industry for the iconic DEWALT brand.- Work cross functionally with sales, channel, digital, social, photography and design teams to create assets for new product initiatives within strict budgets and deadlines.- Direct internal and external creative teams to develop content that achieves business and launch goals.- Earned WIN Award for managing projects contributing to 58% portfolio growth ($20M VPY)- Enforce strict branding guidelines for the DEWALT brand on packaging, promotional collateral & in store signage to ensure consistency within big box retail channels and independent distributors.

  • Sales Coordinator

    • Jan 2016 - Feb 2017

    - Personally managed nine accounts within the NYC market, responsible for $10M in yearly retail sales- Represented five key brands including DeWALT, Black & Decker, Stanley, Porter Cable, and Bostitch- Developed personalized merchandising solutions by utilizing Salesforce and SAP to evaluate sales trends and outline market opportunities.- Planned and executed market wide event activations that served to increase product awareness and drive sales.

• 

  Nordstrom

  • Towson, MD

  • Sales Associate

    • Nov 2012 - Sep 2015
    • Towson, MD