Marketing Execution Officer Growth Markets

• Aug 2023 - Present

Premium Roasted Coffee Manager

• Jun 2021 - Nov 2022

Product Manager Single Serve

• Mar 2016 - Dec 2019

- Leading and executing consumer-centric market tests to define the next single serve packaging - Creating communication and Marketing plans to internally and externally promote new global product launch - Determining product positioning / value proposition and providing sales aupport accordingly - Managing the single serve product portfolio - Leading and executing consumer-centric market tests to define the next single serve packaging - Creating communication and Marketing plans to internally and externally promote new global product launch - Determining product positioning / value proposition and providing sales aupport accordingly - Managing the single serve product portfolio

Product Manager Beverages

• May 2015 - Feb 2016

Extension of prior role's responsibilities:- Defining the strategic direction of promotional espresso and retail coffee offerings for EMEA and being responsible for its performance- Providing strategic insights to deliver promotional beverage calendar for the brands "Proudly Serve" and "Seattle's Best Coffee"

Specialist Category Beverages

• Sep 2013 - Apr 2015

- Providing analytical support to set strategic direction for the beverage category in EMEA- Managing beverage portfolio and being responsible for products, pricing, promotion and distribution in line with defined sales, cost and profit targets for company owned stores in EMEA- Supporting beverage development by market and trend analysis and leading market tests- Forecasting and monitoring promotional and overall beverage performance

Marketing Specialist

• Jul 2010 - Aug 2013

- Supporting and implementing national promotional campaigns- Analyzing impact of promotional products and campaigns based on defined KPIs- Cooperating with internal and external teams (agencies, cooperation partners and suppliers)- Forecasting and stock management of promotional beverage components, coffee and merchandise articles- Supporting category manager with the implementation of the food range

Intern General Management

• May 2009 - Jul 2009

Supporting internal communication and organization of dealership conference Supporting internal communication and organization of dealership conference

Intern Marketing

• Jan 2008 - Jul 2008

Supporting to deliver promotional calendar for food and retail merchandise category Supporting to deliver promotional calendar for food and retail merchandise category