Experience

Berjaya Gia Thinh

• Vietnam
• Internet Publishing
• 1 - 100 Employee

• PR & Communications Lead

  • Sep 2022 - Present

  • Design and lead the communication strategy and activities of the brand & products of Vietlott. • Participate in the development of and approval of content for various multimedia productions. • Oversee the coordination of special events. • Build and develop long-term relationships with various channels. • Achieve financial objectives by forecasting requirements, prepare annual budget, schedule expenditures, analyze variances, and solutions. • Design and lead the communication strategy and activities of the brand & products of Vietlott. • Participate in the development of and approval of content for various multimedia productions. • Oversee the coordination of special events. • Build and develop long-term relationships with various channels. • Achieve financial objectives by forecasting requirements, prepare annual budget, schedule expenditures, analyze variances, and solutions.



CJ ENM Vietnam / CJ HK Entertainment

• PR Manager

  • May 2017 - Sep 2022

  1. Develop and implement PR plan for CJ HK movies • Build PR plan including PR angles and timeline for movies based on Marketing master plan. Adjust the plan due to actual situation. • Ensure to transfer movie information to media timely, fully and effectively. • Arrange talk shows/ interviews for casts/ crew to promote movie. Working with both talents and press for interview/ talkshow content. • Follow and monitor exchange/ sponsor media contracts to ensure the implementation of CJ’s benefits. 2. Content creation • Write PR articles for CJ movies based on PR plan. • Interview movie crew (casts, director, DOP…) internally for seeking interesting information for PR and Marketing plan. • Develop ideas and write content for presskit and other movies’ materials. Develop ideas for BTS clips and follow the editor to produce. • Prepare/ edit MC script for promotions events of movies (premiere, showcase, cinetour…) • Work with collaborators in the process of implementing the plan. 3. Develop relationship with press and media partners • Develop and maintain strong working relationship with press, especially key media (Kenh 14, Vnexpress, Zing, Tuoi tre, VTV…) to get more supporting from them. • Take care press in special occations: Journalism day, Tet holiday,… • Looking for new media partner for exchange/ sponsor media. 4. Other tasks • Coordinate with other members of Marketing team in all activities such as: showcase, premiere, cinetour, photo shooting… 5. Projects • Vietnamese movies: Cô gái đến từ hôm qua, Yêu đi đừng sợ, Tháng năm rực rỡ, Chàng vợ của em, Người bất tử, Anh Trai Yêu Quái, Ròm, Bằng Chứng Vô Hình, Bẫy Ngọt Ngào… • Foreign movies: Parasite, The Battleship Island, Merciles, The Invisible Guest, Pawn, Extreme Job… Show less



F.I.T Group JSC,

• PR Specialist

  • Sep 2016 - Apr 2017

  • Draft and distribute press releases to target media for providing information of products and company brands to consumers & potential customers. • Prepare articles about company's opertation and update on company's website. • Coordinate with internal relevant functions to organize internal and external events such as sponsorship, social and community activities. • Develop and maintain strong working relationship with media institution and journalists to ensure company's development and PR plan being enforced effectively. • Ensure communication plan about information of products and company's brands to transfer to consumers fully, timely and effectively. • Manage and update information social media sites such as Facebook, company website. • Other task as Line Manager's assignment. Show less



Sai Gon - Hanoi Insurance Corporation

• PR/ Branding Specialist

  • Jul 2015 - Aug 2016

  1. Branding • Develop and implement PR plan for products and campaigns. • Content creation: write/ produce press releases, articles, reports, publicity brochures, information for website and promotional videos. • Monitor and promote branding operations in the whole BSH system. • Build and maintain good relationships with key media and journalists. • Manage branding budget. 2. Internal PR • Maintain and update internal information on the company website and social media. • Produce articles about organizational culture, internal events such as year end party, team building… • Admin website and fan page. Organizing events: including promoting events (sponsors, award winning customer) and internal events (year end party, teambuilding, new office opening…) Show less



Tinhvan Ebooks JSC.

• Content Editor

  • Jun 2013 - Jun 2015

  • Research education trends and technologies for application in the process of developing additional content for electronic textbooks. • Search and edit additional content for electronic textbooks: edit text, audio, video; building lessons. • Organize product introduction activities at schools, conferences and seminars. • Research education trends and technologies for application in the process of developing additional content for electronic textbooks. • Search and edit additional content for electronic textbooks: edit text, audio, video; building lessons. • Organize product introduction activities at schools, conferences and seminars.



Vietnam Pharmaceutical JSC.

• Vietnam
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• PR Executive

  • Dec 2011 - Jun 2013

  • Implement promote campaigns for supporting business: POSM, PR plan, activations… • Organize events: customer conference, launching new products, seminars… • Develop content for introducing products and promoting campaigns. • Social marketing: admin website, fanpace; organize online events. • Implement promote campaigns for supporting business: POSM, PR plan, activations… • Organize events: customer conference, launching new products, seminars… • Develop content for introducing products and promoting campaigns. • Social marketing: admin website, fanpace; organize online events.



Viet Nam Mitsustar Corporation/ Best Carings

• PR Executive

  • Jul 2010 - Dec 2011

  • Build and implement PR plans for Mitsustar’s products and Best Carings’s promoting programs (short and long term) • Organize events including: press conference, siging, internal activities. • Write PR article to introduce Mitsustar’s products and Best Carings’ programs. • Admin website: update information on company’s website • Connect, build and maintain good relationships with journalists and media. • Build and implement PR plans for Mitsustar’s products and Best Carings’s promoting programs (short and long term) • Organize events including: press conference, siging, internal activities. • Write PR article to introduce Mitsustar’s products and Best Carings’ programs. • Admin website: update information on company’s website • Connect, build and maintain good relationships with journalists and media.