Experience

Tweezerman UK Ltd

• Social Media Manager

  • Oct 2022 - Present

  - Implementing the social media strategy for 2023 to align with business goals. - Working cross-functionally with team members across marketing, sales e-commerce and design to ensure brand consistency. - Actively generating content such as static images and videos to fit the brand purpose, as well as brief and/or attend photoshoots. - Have grown social media communities on Instagram by 6% and TikTok by 43% within 3 months. - Using software such as Adobe Photoshop and Canva to create content for all channels - organic and paid to support promotions, giveaways and seasonal events. - Generating, editing, scheduling and publishing consistent engaging social content daily on all key platforms including Instagram, Twitter, Facebook and Tiktok. - Shooting, editing and delivering large-scale videos for various business needs such as company meetings and social media channels. - Managing all aspects of Paid Social Media Adverts, such as campaign creation, strategies and reporting after campaigns had ended. - Responding to social media community queries in a timely manner. - Monitoring, analysing and reporting on performance on a monthly and YoY basis, reporting to the Director of Sales and Marketing, Marketing Director as well as COO and CFO. - Staying up to date with current social media trends and implementing these trends when necessary, focusing on the brand demographic - Continuing to keep a close eye on social media channels outside of contracted hours such as weekends, in the evening and during busy seasonal times. Show less



NaveenaKB.co.uk

• Founder/Blogger

  • Mar 2017 - Present

  - Plan and produce all articles published on the website. - Contact and interview people within the entertainment/music industry. - Review products such as sneakers - Post all of my published work from other publications (such as, Rebel from Birth and Artefact) - Plan and produce all articles published on the website. - Contact and interview people within the entertainment/music industry. - Review products such as sneakers - Post all of my published work from other publications (such as, Rebel from Birth and Artefact)



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing Specialist, Social Media and Content

  • Aug 2021 - Oct 2022

  - Managed all social media activity for the Mothercare UK channels increasing awareness and improving content performance. - Analysed and report organic social media stats to relevant stakeholders and use this data to continuously improve the Mothercare social media strategy. - Worked alongside the organic social media team to ensure new products and partnerships are visible across Boots' social media channels. - Approved budgets, demographic and assets for paid media campaigns including social media, OOH and digital display. - Approved adverts from brands such as Dove, Fenty Beauty and Cantu to ensure all external adverts for Press, TV, Radio, Social Media and Digital are aligned with the Boots Visual Brand Identity. - Created monthly Dynamic Creative Optimisation based on the company's offers to drive baby event revenue. - Planned, executed and delivered Dynamic Ads across Facebook and Instagram to remarket Baby products. - Support the Media Manager to execute large-scale events such as The Baby Show, NEC and The Baby Dreamery Event, Manchester to bring awareness to the baby products in Boots stores and online. Show less



Slimming World

• Wellness and Fitness Services
• 700 & Above Employee

• Social Media Engagement Officer

  • Apr 2019 - Aug 2021

  - Support the engagement strategy that enables 24/7 coverage on all social media channels. - Provide excellent service, create cultivating relationships, a happy and positive environment and welcome members and non-members to the Slimming World community. - Grow and nurture the brands' community through organic and paid activity. - Working with Brandwatch and Hootsuite to create and share insightful social media reports that benefit various key teams such as Marketing, PR, Digital and Partnerships. - Contribute to creative ideas when working on internal and external campaigns. - Source, plan and write weekly social media content to inspire and motivate current members and appeal to potential members. Show less



UNiDAYS

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Social Media and Content Assistant

  • Jul 2018 - Nov 2018

  - Channel management and content planning for Facebook, Twitter, Instagram and Snapchat. - Using insights to create content and engage the students audience (blog posts, polls, quizzes and video content). - Planning and executing content campaigns on behalf of UNiDAYS partner brands. - Leading the relaunch of Snapchat to drive followers and create interactive content. - Working cross-functionally with Commercial, Marketing and the Creative team. - Channel management and content planning for Facebook, Twitter, Instagram and Snapchat. - Using insights to create content and engage the students audience (blog posts, polls, quizzes and video content). - Planning and executing content campaigns on behalf of UNiDAYS partner brands. - Leading the relaunch of Snapchat to drive followers and create interactive content. - Working cross-functionally with Commercial, Marketing and the Creative team.



Rebel From Birth

• Online Media

• Writer/Blogger

  • Sep 2016 - Sep 2018

  - Plan and write articles, based around clothing and trainer releases. - Blog about new music and music video releases. - Interview and write blogs about influential, British females to create editorial pieces for the website. - Plan and write articles, based around clothing and trainer releases. - Blog about new music and music video releases. - Interview and write blogs about influential, British females to create editorial pieces for the website.



UKGRIME/UKRNB

• Writer & Social Media Coordinator

  • Jun 2016 - Mar 2018

  - Using Facebook analytics to optimise content on UKGRIME page and identifying the best times to post - Writing relevant blog posts for the UKRNB website - Building relationships with artists and arranging interviews to publish on UKRNB - Identifying and reacting to social media trends - Responsible for managing and planning the content calendar across key channels - Analysing and reporting back on the traffic on the social media channels using built-in analytic tools and Google analytics. Show less



Pocket Media Group Limited

• Writer/Blogger

  • Jun 2017 - Jan 2018

  - I write articles about topics that I am passionate about and that I believe will engage others, in the same position as me. - You can find articles written by me on the SPG website (http://www.thestudentpocketguide.com/) signed by 'Naveena KB' at the end. - I write articles about topics that I am passionate about and that I believe will engage others, in the same position as me. - You can find articles written by me on the SPG website (http://www.thestudentpocketguide.com/) signed by 'Naveena KB' at the end.



Artefact Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Writer, Sub-Editor and Social Media Assistant

  • Oct 2016 - Mar 2017

  - Writing and planning blog content - Sub-editing colleagues articles against the brand guidelines - Assisted with managing social platforms such as Facebook, Twitter and Instagram - Using Google Analytics to measure traffic on the website, track performance and optimise content - Create social media strategies to grow an online presence - Regularly using Google analytics to keep up-to-date with where engagements and website traffic was circulating from You can take a look at my published articles below: http://www.artefactmagazine.com/author/naveenapatel/ Show less



100FlavoursUK

• Book and Periodical Publishing
• 1 - 100 Employee

• Writer/Blogger

  • Nov 2015 - Sep 2016

  - Produced content based on topics that interested me, such as fashion, footwear, music, film, beauty and entertainment. - Produced content based on topics that interested me, such as fashion, footwear, music, film, beauty and entertainment.



Takeover Radio

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• News Reporter/Social Media Assistant

  • Mar 2016 - Apr 2016

  - I reported the news live on radio twice a day. - I actively tweeted from @takeoverradio's Twitter with engaging content for listeners to interact with. - I reported the news live on radio twice a day. - I actively tweeted from @takeoverradio's Twitter with engaging content for listeners to interact with.