Experience

Kinc Agency

• Australia
• Design Services
• 1 - 100 Employee

• Snr Account Director

  • Oct 2018 - Present



Bel Groupe

• France
• Civic and Social Organizations

• Marketing Specialist

  • Jun 2018 - Sep 2018

  BEL Groupe Australia – FMCG(Laughing Cow Cheese, Mini Babybel Cheese, KIRI) Contracting within their marketing department. Liaising with their 3 Advertising Agencies (Y & R Melbourne, JACKETT & Ckaos). BEL Groupe Australia – FMCG(Laughing Cow Cheese, Mini Babybel Cheese, KIRI) Contracting within their marketing department. Liaising with their 3 Advertising Agencies (Y & R Melbourne, JACKETT & Ckaos).



Printcess

• Australia
• Printing Services

• Senior Account Director

  • Feb 2016 - May 2018

  AVEO – Property Developers Managing all marketing for Saltwater Coast – Point Cook. From developing and managing their yearly budget to advertising – digital, TVC, radio, website updates and content management, to launch events and land releases brochures & eDM’s. Working directly with the Sales Agent Oliver Hume and Snr Management at AVEO.Various other accounts to name a few, Red Energy, Australia Grand Prix, managing their digital advertising, web management & print. AVEO – Property Developers Managing all marketing for Saltwater Coast – Point Cook. From developing and managing their yearly budget to advertising – digital, TVC, radio, website updates and content management, to launch events and land releases brochures & eDM’s. Working directly with the Sales Agent Oliver Hume and Snr Management at AVEO.Various other accounts to name a few, Red Energy, Australia Grand Prix, managing their digital advertising, web management & print.



Communicado

• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Sep 2014 - Jan 2016

  TORO Australia – Launching new products for their Construction and Golf side of the business. Which involved catalogue development, magazine ads, design & production of event stands at Expo’s, digital ad’s in their industry sector.Bel Australia – Re launched their Laughing Cow Cheese TVC taking this from brief through to TV development, also involved extensive digital campaign. The launch of this TVC resulted in increased sales of 70% within Australia. TORO Australia – Launching new products for their Construction and Golf side of the business. Which involved catalogue development, magazine ads, design & production of event stands at Expo’s, digital ad’s in their industry sector.Bel Australia – Re launched their Laughing Cow Cheese TVC taking this from brief through to TV development, also involved extensive digital campaign. The launch of this TVC resulted in increased sales of 70% within Australia.



Boiler Room (Became ZOO in January 2013)

• Senior Account Director

  • Mar 2007 - Sep 2014

  Managing Colonial Shopping Centres across Melbourne, and then moved onto managing FKP property developers – launching their development site at Point Cook, ‘Saltwater Coast’. Managing the Holden Special Vehicles (HSV) business:I was responsible of three major range launches for HSV. Launching the highly successful GEN F series- this involved creating a brave strategy designed to appeal directly to the HSV core target – a very dedicated and loyal group. 60 and 30 second TV and Viral commercials. Launches included, E3 Series Range (Sept 2010) less than 12 months after launching E2 Series Range (Sept 2009). The successful E3 Series campaign included – CGI TVC, 60sec, 30sec, 15sec and 10sec, press advertising, Digital executions across various sites. E3 Series Launch also involved updating HSV’s website. Dealer packs were developed on a national basis including point of sale & press templates for each dealer to use. Holden Racing Team – working on their new livery of race suits, car transporter and official media images.TORO Australia – Launching new products for their Construction and Golf side of the business. Which involved catalogue development, magazine ad’s, Event stands at Expo’s, digital ad’s in their industry sector.



IdeaWorks

• United Kingdom
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Account Manager / Account Director

  • Apr 2001 - Feb 2007

  IdeaWorks - Australia’s leading retail marketing specialist, offering services across every retail touch point from store design to advertising. Having started with IdeaWorks as an Account Manager I was promoted through the organisation to Account Director. Accounts under my management:-Westfield – Shopping CentresWorking direct with head office marketing department, developing national campaigns for Easter, Mother’s Day, Father’s Day, Christmas, Summer Fashion, Winter Fashion. Developing TV, Radio, Point of Sale, Press & flyer templates for the centres to utilise. I also worked on redevelopment centres making the community aware of the changes & launching the new redeveloped centres, which included Westfield Bondi, the flagship of Westfield centres. As well as managing the Westfield Shopping centre activity across Victoria, Western Australia & South Australia.Whilst working on the Westfield centres I managed 3 Account Managers & 2 Account Executives within my team.Transurban – Launch of the new motorway ‘M7’ in Sydney and the Roam tolling brand.Successful implementation of two brands in the Sydney market, ‘M7 & Roam tolling’. Lead and developed a four phase communication strategy which was developed to generate a high level of awareness and interest in the Westlink M7 and to drive acquisition of a Roam e-TAG prior to the opening. This was communicated in an extensive TV, radio, press in metro & local paper campaign. BIG W – Top line strategy working direct with BIG W Head Office marketing department. Developing top line creative – press, catalogue templates which then were forwarded on to their creative agency to complete. I developed & produced radio & TV on a national basis.I also managed an Account Manager whilst on this account.



McCann - Erickson

• Technology, Information and Internet

• Account Manager

  • Dec 1996 - Mar 2001

  My Skills extend through all major communication channels including mass media, direct mail and point of sale materials. Accounts under my management included:-• Conrad Jupiters - Casino• Campbell Brothers – Fast moving consumer goods – laundry and household cleaning categories• RACQ – Roadside service and Insurance• Brisbane Transport – Public transport including Buses and Ferries• Mater Hospital – Healthcare services and fundraising• Paper Converting Company – Fast moving consumer goods – toilet tissue