Experience

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  nancy weiner consulting

  • President

    • Jun 2003 - Present

    Consumer Electronics consulting firm bringing diverse clients marketing and PR, sales, product development, business and financial expertise to increase the company’s growth and profitability. I have lots of start-up experience! Areas of Expertise: >PR, Marketing, and Communications : Creation and execution of ongoing streams of high quality, compelling content and marketing campaigns that con.vert interest into action to drive an organization’s growth. Development of overall corporate image, brand, and PR strategy. Plan and manage successful go-to-market product launches and road maps.Development of a consistent message and key value propositions in marketing and sales materials. Designed business tradeshow and press events strategy including logistics and budgeting. >Product Development: Leadership of cross-functional teams that have created over 75 consumer electronics products. Analysis of market and technology trends to establish product vision, definition, positioning, and lifecycle management. >Business Development, Sales, and Financial: Deployment of exceptional business skills while managing multiple projects and deadlines simultaneously. Critical thinker with proven ability to understand industry concepts and product information and transforming them into compelling messages and marketing strategies that drive results. Excellent communication skills with the ability to clearly and concisely communicate ideas while building lasting business relationships. Demonstrated ability to conceptualize, negotiate and build consensus for ideas. Proven track record of working collaboratively and cross-functionally with specific focus on marketing and sales to drive success. Establish and manage sales goals, forecasts, budgets with full profit and loss responsibility. Creation and analysis of financial statements. Some consulting client companies require confidentiality agreements. Examples of scope of work are listed below:

  • Marketing and Product Development Consultant for a Start-Up Consumer Electronics Company

    • Mar 2015 - Jan 2016

    Strategic consulting on technology, sales, pricing, and marketing strategy.

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  Saturday Audio Exchange

  • Chicago, Illinois, United States

  • Business Consultant

    • Mar 2019 - Present
    • Chicago, Illinois, United States
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  Fidelis Distribution

  • Nashua, New Hampshire, United States

  • Brand Strategy, Marketing and Business Consultant

    • Sep 2020 - Mar 2023
    • Nashua, New Hampshire, United States
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  VANA Ltd.

  • United States
  • Computers and Electronics Manufacturing
  • 1 - 100 Employee

  • Managing Director

    • Apr 2017 - Oct 2018

    North American Consumer Electronics Distributor/Importer for Audio Physic loudspeakers from Germany, European Audio Team analog products from Austria and Okki Nokki record cleaning machines from the Netherlands.Executed overall business and vendor management activities and communication. Designed and implemented new product launches and media campaigns for North America.Utilized existing contacts in media to significantly expand brand presence into the marketplace.

  • Marketing and Operations Manager

    • Jan 2016 - Apr 2017

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  nancy weiner consulting

  • Marketing for an Internet B2C Consumer Electronics Company

    • Feb 2013 - Jun 2014

    Management of new product development and product launches. Designed new marketing and branding strategy, including web content, advertisements, newsletters, social media, and manuals. Provided customers with technical troubleshooting.

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  nancy weiner consulting

  • cambridge, ma

  • Business Consultant for a Personal Injury and Products Liability Law Firm

    • Nov 2008 - Oct 2011
    • cambridge, ma

    Created new process flow of client documents and implementation of case and trial management software that increased the firm’s overall efficiency.Managed and streamlined all financial transactions including budgets, cash projections, and financial statements. Conducted legal and product researc...

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  coNEXTion Systems

  • simi valley, ca

  • Vice President of Marketing and International Sales

    • Jun 2003 - Jun 2008
    • simi valley, ca

    Start-up B2B Manufacturer of Architectural and Outdoor LoudspeakersConceived and implemented a successful marketing program that played a significant role in the company’s receipt of over 10 Industry Awards for its patented technology, an industry first for a startup. By utilizing long term relat...

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  nancy weiner consulting

  • woburn, ma

  • Senior Director of Sales and Marketing for a B2B Netherlands Loudspeaker Company

    • Jun 2006 - Jun 2007
    • woburn, ma

    Developed and executed a detailed marketing plan that significantly increased brand presence in the USA, while successfully launched a new product line to the marketplace. Interviewed, hired, trained, and managed a highly effective independent sales representative network resulting in a 150% incr...

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  Atlantic Technology International

  • norwood, ma

  • Director of Sales and Marketing

    • May 1992 - Mar 2003
    • norwood, ma

    B2B2C Manufacturer of Home Theater Speakers and ElectronicsResponsible for all of domestic and international sales and marketing, customer service, order processing and credit departments with profit and loss accountability. Developed a consistent corporate image and the management, coordination,...

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  Lenbrook Industries, Ltd. / NAD Electronics (USA)

  • Regional Sales Manager / Director, Sales Operations

    • Mar 1987 - Apr 1992

    USA Distributor for NAD Electronics, PSB, and Atlantic Technology Loudspeakers

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  Kloss Video Corporation

  • Corporate Credit Manager / International Sales Manager

    • 1981 - 1987

    International Sales Manager (1986-1987) Corporate Credit Manager (1985-1987)Publicly Traded Manufacturer and Distributor of Novabeam projection televisions