Experience

PT Serasa Selera Nusantara (Serasafood)

• Indonesia
• Manufacturing
• 1 - 100 Employee

• Sales Manager

  • May 2022 - Present

  Reporting to Sales Director (owner) Brand : Serasa Food, Ijah, Jawara Category Product : Condiments Product : chilli sauce, seasoning, fried onions ready to eat, shredded fish Responsibilities: -Handle all channel National wide : MT, GT, Horeka channel&Special Channel-Leadsales person ( SPV MT channel, SPV GT channel, ASM Horeka channel&Special Channel)-Develop salesand marketopportunities ( Source of Growth ) by engaging with prospects and key customersincrease product demand and profitability -Determine market segments and analyze product assortment (MHSKU) for needs in each channel or consumer needs and carry out merchandising activities -Listing on the Key Account Channel in accordance with MHSKUforNKA channel-Looking for new local distributors to conduct business cooperation -Creat and develop 4P ( Products, Positioning, Price, Promotion ), for strengthen Brand awareness, customers satisfaction, business growth, etc -Creat Business plan strategy (selling price, promotion: Trade Promo, Consumer Promo, Distributor promo activities, etc) with annual budget to meet the sales and marketing profitability-Setupthe sales target & achievesales & growthsales -Monitoring target vsachievement= Target Sales, NOO, Area Coverage,Call, EC, Penetration Products-Review & Evaluate the sales performance and Promotion Program and activities and makesure all programs are implemented ( effectively & efficiently ) -Responsible for sales operations and sales achievement with cooperation with distributor and direct subordinates ( sales volume and penetrations) -Handleand maintaindistributor nation wide (to promote and maintain goodwill with distributor) activities, and to ensure the distributor performance are met with company standard operations and comply plans and programs, Service Level Show less



PT Maritim Trada Permata

• Indonesia
• Consumer Goods

• Nasional Sales Manager

  • Sep 2018 - May 2022

  PT Maritim Trada Permata is the principal of “GAREMIN” brand and focusing just to develop “GAREMIN” brand. We distribute our brand throughout Indonesia, and develop our brand through our marketing plan. We own the brand “GAREMIN” and we use third party (PT Cheetham Garam Indonesia) to produce the goods. That way we can focus on develop and distribute the product throughout Indonesia. Core Responsibilities: - Manage Sales Team & Distributor All Indonesia - Develop and Achieving sales Target (Control Target Vs Ach = Target Sales, NOO, Area Coverage, Call, EC, Penetration Products,Distribution/Service Level,etc) - Setting Target for Team = Target Sales, NOO, Call , EC. - Make Forecasting, Setting Price per products * Make Program and Activities promotion (per month, quartal,yearly ) & to increase Sales and Profitabilities Products and to aim business growth * Review & Evaluate Sales Performance & Promotion Program and Activities and Makesure all programs are implemented ( Effectively & Efficiently ) and Control Competitor Activities * Focusing on growing and developing Existing & New Clients * Arrange work plan * Monitoring Service Level & Market Share strategy * Have good relationship with Internal Team and external : - Internal Team : Sales Team, Production Team, Trasportation, Purchasing,etc ) - External Team : Buyers, Distributors, Purchasing, Chef, PIC store, owner, etc. * Do dealing ( Negotiation ) with buyers, Distributors, Outlet/stores, About Business strategy, Target Achievement * Coordinate, Monitoring, and Motivated Team & Control Sales Team * Control Budget, Payment Issue/AR, Control Credit Limit * Control Product Performance ( New Listed Prod & Existing prod ) * Monitoring Consumer Price *Looking opportunity to List Product Potential to Outlet based on Market Condition, Market needs, etc *Creat and Develop 4P ( Products, Positioning, Price, Promotion ), for strengthen Brand, Customers Satisfaction, Business Growth, etc Show less



WORLDFA EXPORT PRIVATE LIMITED

• India
• 1 - 100 Employee

• Business Development Sales Manager

  • Jan 2017 - Sep 2018

  WORLDFA EXPORT PRIVATE LIMITED , is India Company, which carries on the business of : Manufacturer, Importing, Exporting, Distributing and dealing in all kinds of products, goods, commodities, consumer products, industrial products ( Home Furnishings ). With world free trade, WORLDFA take this opportunity to expand the business. WORLDFA PRODUCTS ( HOME FURNISHING ) : *Barware Accessories *Bathroom Accessories *Kitchenware Accessories *Pet Accessories *Table Top *Utility & Hardware RESPONSIBILITIES#: *Act as the key enterface between Principle, Distributors and customers *Looking for New Local Distributors to conduct business cooperation (Distributor with have Import permit, preferably) ( Distributor divided into focus channel : Modern Trade, GT, Horeca ) *Focusing on growing and developing existing and New Clients, together with generating new business *Responsible for Develop and achieving of sales *Negotiating with local distributors : Product Focus, Target Market, Sales Target, Payment Methods, Make Forecasting, Distribution Channel. *Develop and maintain relationship with Distributors, Work together with Distributor Team ( Sales, Distribution, Finance, Logistic ) *Create Program Promotion ( Distributor Promo & Consumer Promo ) *Setting Pricing Strategy, Setting Consumer Buying Price (CBP) *Control Competitor Price, Competitor Activity *Make Business plain Show less



PT Pangan Lestari - FMCG Company

• Area Sales Manager - Food Service

  • Jan 2015 - Dec 2016

  PT. Pangan Lestari is Trading and Distribution Company Brand : Finna , Seasoning, Equipment Horeka Responsibilities: PLANNING: Develop and Achieving sales Target & Sales Growth ) Control Target Vs Ach = Target Sales, NOO, Area Coverage, Call, EC, Penetration Products,Distribution/Service Level,etc) Creat Sales strategy & Sales activities & Creat Program Promotion to increase Sales and Increase Market Share and Profitability Develop and Maintan Products Penetration and Distribution Develop and mantain good relationship with customers Make Forecast #ORGANIZING: *Work together with others division ( Transportation, Puchasing, Marketing ) *Develop and mantain good relationship with external customers to expand business and produce maximum benefits to both customers and the Company. -Review Sales Performance ( Target vs Achievement and Sales Growth ) - Review Product Performance - Evaluate & Develop Sales & Promotion Program to aim business growth and Makesure all programs are implemented ( Effectively & Efficiently ) Controlling : Control Sales Team, Payment Issue/AR Control Target Vs Achievement ( NOO, Sales, Call, EC ) Control Product Distribution ( Service Level ) Control Consumer Price Control Competitor Activity Show less



PT.Sumi Rubber Indonesia - DUNLOP Tyre

• Area Sales Manager

  • Nov 2012 - Jan 2015

  PT. SUMI RUBBER INDONESIA is Japan Company *Product & Brand : Dunlop Tyre Responsibilities: *Leading Sales Team Jabodetabek + West Java Area & Handled Distributors *Develop Sales Strategy and Achieve Sales Target *Evaluate Sales and Distribution *Manage Sales and availibility / stock Product *Ensure that all areas of deployment are coverage 100% (penetration product by develop sales strategy and seek sales opportunity for business development) *Creat Program Promotion and Activities , Implement & Monitoring Sales Programs from Marketing and to evaluate all the Programs & Activities ( Distributor & Consumer Promo ) to increase Sales and Increase Market Share and Profitability of products and services *Handled Pro Shop, Dunlop Shop, Signboard Shop *Make good relationship among Distributors and Customers to ensure business process is align with company direction *Develop Market Share Dunlop Tyre *Develop Existing Customers and New Customers *Control Competitor Activity & Competitor Price Show less



PT Indoboga Jaya Makmur - FMCG Company

• Sales & Marketing Manager

  • Mar 2011 - Oct 2012

  PT. Indoboga Jaya Makmur is Trading Company *Products : Frozen Seafood, Japanese & Asian Ingredients (Cooking Oil, Coking Sake,Venegare) *Customers : All Channel ( Horeca, Modern Trade, etc ) Responsibilities : - Manage Sales Team & Distributor : Jabodetabek & East Java & Central Java - Develop and Achieving sales Target (Control Target Vs Ach = Target Sales, NOO, Area Coverage, Call, EC, Penetration Products,Distribution/Service Level,etc) - Setting Target for Team = Target Sales, NOO, Call , EC. - Make Forecasting, Setting Price per products * Make Program and Activities promotion (per month, quartal,yearly ) & to increase Sales and Profitabilities Products and to aim business growth * Review & Evaluate Sales Performance & Promotion Program and Activities and Makesure all programs are implemented ( Effectively & Efficiently ) and Control Competitor Activities * Focusing on growing and developing Existing & New Clients - Arrange work plan * Monitoring Service Level & Market Share strategy * Have good relationship with Internal Team and external : - Internal Team : Sales Team, Production Team, Trasportation, Purchasing,etc ) - External Team : Buyers, Distributors, Purchasing, Chef, PIC store, owner, etc. - Do dealing ( Negotiation ) with buyers, Distributors, Outlet/stores, About Business strategy, Target Achievement - Coordinate, Monitoring, and Motivated Team & Control Sales Team * Control Budget, Payment Issue/AR, Control Credit Limit - Control Product Performance ( New Listed Prod & Existing prod ) - Monitoring Consumer Price Improvement # : Looking opportunity to List Product Potential to Outlet based on Market Condition, Market needs, etc Creat and Develop 4P ( Products, Positioning, Price, Promotion ), for strengthen Brand, Customers Satisfaction, Business Growth, etc Show less



PT. ATRI DISTRIBUSINDO

• Indonesia
• Manufacturing
• 1 - 100 Employee

• Area Sales Manager

  • Feb 2009 - Feb 2011

  PT. ATRI DISTRIBUSINDO is Distribution Company *Handled : MT, GT & Special Outlet Channel in Jakarta Area *Handled Products : Abbot, Gandum Mas Kencana, Frisian Flag, BWI ( Pronas ), Smaxindo snack, Diapers Napkin, Own Product. Responsibilities : * Manage Branch & Sales Team ( Cordination, Monitor and motivate & control sales team ) - Develop and Analyze Sales Target/ Sales Performance : Monitoring Sales Target Vs Ach, Sales Growth, NOO, Area Coverage, Call, EC, Penetration Products, Distribution/ service level, etc - Develop and analyzse Product Performance - Responsible of Operations of Branch : Control budget, control payments issue/AR, Control Credit Limit, Monitoring Distribution/ Service Level, etc - Implement / Execute programs from principles and also often proposed program based on competitor activites & others products which is running in stores * make sales forecast * Mantain good relationship with Principles, Stores in order to build loyalty towards company and increase customers satisfaction *Arrange Work plan Show less



PT. Anugerah Indo Mandiri - FMCG Company

• ASM Horeca & Industrial Channel

  • Dec 2005 - Jan 2009

  PT. ANUGRAH INDO MANDIRI is Trading Company *Products : Food Ingredient, Seasoning Brand : Asian Home Gourmet, Davidof Coffe, Juice Snappel RESPONSIBILITIES : *Arrange work plan *Manage Sales Team Jabodetabek ( Monitor and motivate & control sales team ) *Responsibility for achieving sales target & Develop and Analyze Sales Performance : Monitoring Sales Target Vs Ach, Sales Growth, NOO, Area Coverage, Call, EC, Penetration Products, Distribution/ service level, etc - Setting Target Sales Team = Target Sales, NOO, Call , EC. - Make Forecasting - Make Program and Activities promotion (per month, quartal,yearly ) & to increase Sales and Profitabilities Products and to make business growth * Review & Evaluate Sales Performance & Promotion Program and Activities and Makesure all programs are implemented ( Effectively & Efficiently ) and Control Competitor Activities * Focusing on growing and developing Existing & New Clients * Developing and Mantaining good relationship with customers * Make Customers satisfaction with develop 4 P : Products, Positoning, Price & Promotion * Control Payment Issue /AR, Control Credit Limit Customers * Control Product Distribution ( Service Level ) * Maintain Consumer Price * Control Competitor Activity # Improvement # : -Creat and Develop 4P ( Products, Positioning, Price, Promotion ), for strengthen Brand, Customers Satisfaction, Business Growth, etc Show less



PT Jaya Fermex

• Biotechnology Research
• 1 - 100 Employee

• Sales Representative Officer

  • Dec 2002 - Nov 2005

  PT. JAYA FERMEX is Trading Company Products : BAKERY INGREDIENTS Handled Customers : Special Outlets ( Horeca, Bakery, etc ) Responsibilities: * Responsibility for achieving sales target & Develop and Analyze Sales Performance : Monitoring Sales Target Vs Ach, Sales Growth, NOO, Area Coverage, Call, EC, Penetration Products. * Proposed and created strategic/plan programs & Implementing Marketing Promotions, Review / Evaluate Sales Performance & Promotion Program and Activities and Makesure all programs are implemented ( Effectively & Efficiently ) and Control Competitor Activities * Developing , Manage and Build Relationship with Horeca, Bakery and Special Customers * Understand Customers need & satisfaction * Control Payment Issue/AR * Understand Customers need & satisfaction with Make Customers satisfaction by develop 4 P : Products, Positoning, Price & Promotion Show less