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Mouhamad Médoune Boye profile image

Mouhamad Médoune Boye

Regional Digital Campaigner West and ... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Amnesty International</span>
Intro Book
Mouhamad Médoune Boye, a seasoned digital marketing expert, is a seasoned marketing strategist with extensive experience in managing digital campaigns, leading teams, and driving business growth in Dakar, Senegal.
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Location
Dakar Region, Senegal, SN
Languages
  • Wolof Native or bilingual proficiency
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Japonais Elementary proficiency
  • Chinois Elementary proficiency
  • Allemand Elementary proficiency
Skills
  • Marketing Digital
  • Marketing Strategy
  • Web Design
  • French
  • English
  • Show all
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Bio

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Mouhamad Médoune Boye, a seasoned marketing expert, has spent over five years leading digital campaigns for Amnesty International, where he successfully implemented the Global Digital Campaigning Strategy in West and Central Africa. Prior to that, he worked at the International Committee of the Red Cross - ICRC, developing digital strategies for French-speaking Africa and coordinating the creation of digital content. Boye has also held roles at Groupe Jeunes Managers, African Media Group - Media 360, and Millicom, where he honed his skills in digital marketing, project management, and team coordination. He holds a Professional Diploma in Intelligent Marketing from the Institute of Data & Marketing (IDM) and a Bachelor of Business Administration (BBA) from Groupe ISM. Certified in various online marketing and video production skills, Boye brings a unique blend of creativity, technical expertise, and strategic thinking to his work.

Credentials

  • Learning Video Production and Editing
    LinkedIn
    May, 2020
    - May, 2026
  • Online Marketing Foundations
    LinkedIn
    Sep, 2019
    - May, 2026
  • Content Marketing: Newsletters
    LinkedIn
    Aug, 2018
    - May, 2026
  • Content Marketing: Staying Relevant
    LinkedIn
    Aug, 2018
    - May, 2026
  • Online Marketing Foundations (2014)
    LinkedIn
    Aug, 2018
    - May, 2026
  • Breaking Out of a Rut
    LinkedIn
    Jun, 2018
    - May, 2026
  • Introduction to Photography
    LinkedIn
    Jun, 2018
    - May, 2026
  • J.T. O'Donnell on Making Recruiters Come to You
    LinkedIn
    Jun, 2018
    - May, 2026
  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Jun, 2018
    - May, 2026
  • Mastering Common Interview Questions
    LinkedIn
    Jun, 2018
    - May, 2026
  • Online Video Content Strategy
    LinkedIn
    Jun, 2018
    - May, 2026
  • Webmastering & Programmation
    -

Experience

  • Amnesty International
    • Dakar
    • Regional Digital Campaigner West and Central Africa
      • Oct 2018 - Present
      • Dakar

      - Leading on the design and implementation of digital campaign plans and actions for the region;- Supporting the rollout and implementation of the Global Digital Campaigning Strategy in the region;- Managing the development, testing and implementation of integrated digital strategies for regional...

  • International Committee of the Red Cross - ICRC
    • Dakar
    • Digital Officer for French Speaking Africa
      • Jun 2016 - Oct 2018
      • Dakar

      - Develops digital strategies for the ICRC regional communication center and delegations in French-speaking Africa;- Coordinates the creation of digital content to feed our various digital platforms in French;- Coordinates with several stakeholders the launch and evaluation of digital campaigns;-...

  • Groupe Jeunes Managers
    • Dakar-Sénégal
    • Founder / CEO / Digital Strategist
      • Sep 2013 - Jun 2016
      • Dakar-Sénégal

      - Consulting in Digital Marketing- Coordination of Digital Campaigns- Realization of websites- Global management of activities- National and international development - Creation of products and services - Pricing - Strategic Planning

  • African Media Group - Media 360
    • Dakar
    • Digital Project Manager
      • Dec 2014 - Mar 2015
      • Dakar

      - Coordination of digital projects- Creation of websites, mobiles et web apps, newsletters - Creation and implementation of Search Engine Makting Plans (Search Engine Optimization and Adwords) - Creation and implementation of Social Media Marketing Plans (Facebook, Instagram and Twitter Ads) - Cr...

  • Millicom
    • Intern - Assistant Coordination Commercial and Marketing
      • Jun 2014 - Sep 2014

      Field Teams coordination,BTL campaigns coordination and execution, Social Media CampaignsOverall coordination of activities between Commercial and Marketing departments.

Education

  • 2021 - 2022
    Institute of Data & Marketing (IDM)
  • 2011 - 2014
    Groupe ISM
  • 2002 - 2007
    Prytanée Militaire de Saint-Louis

Suggested Services

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Industry Focus. “Non-profit Organizations”

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