B2B Manager

• Jun 2022 - Present

As Business Consultant at Chiemgau GmbH, I specialize in fostering strategic partnerships and networks with local businesses to effectively promote the services offered by our Economic Development department. My role extends to providing invaluable support in the realization of strategic projects, such as the groundbreaking Campus Chiemgau or the cutting-edge digital startup hub, Stellwerk 18. I also have the privilege of leading a cross-border INTERREG project aimed at enhancing working conditions in local businesses. This initiative focuses on preparing businesses to navigate future technological, social, and demographic challenges, ultimately contributing to the resilience and strength of our local economy. Beyond achieving business objectives, I'm passionate about delivering a meaningful and sustainable impact on the community. I actively seek opportunities to create value that extends beyond the bottom line, aligning our work with a broader sense of purpose. Show less

Brand Experience Manager

• Sep 2020 - Present

In over 15 years, KELLER Group GmbH has developed into the leading contact point for high-quality sports and lifestyle products and services with the largest premium community in Europe. After the foundation of the first brand Keller Sports, KELLER has repeatedly broken new ground with the second online store Keller x as well as the paid membership Keller Premium - and today convinces as a sports lifestyle platform for inspiration and motivation around a sporty lifestyle. My tasks with KELLER include: - operational and strategic brand management - brand activation - ci control and empowerment - market research and performance analysis Show less

Marketing Specialist

• Dec 2019 - May 2020

Strategic Marketing - FCB Erlebniswelt

• Jul 2017 - Oct 2018

The FCB Erlebniswelt is the museum of one of the most famous and successfull football clubs in the world. It is based in the Allianz Arena, the homeground of FC Bayern München. My competencies included some of the following tasks:TICKETING & VISITOR MANAGEMENT- management of service team- product management (combo ticket, arena view, meet the legend)- project management (FCB 4.0, SAP ET, Arena Tixx)- event management (fan-, partner-, special events; special exhibitions)MARKETING & MEDIA- digital media (stadium vision, digital signage, homepage)- brand communications (LED board, claim, campaign management)- content management, CI controlMARKET RESEARCH & ANALYSIS- market research- service quality controls- data analysis and reportingFURTHER: - graphic and layout design- management of interns- data privacy and legal affairs- accounting Show less

Ticketing and Digital Media - FCB Erlebniswelt

• Jul 2015 - Jul 2017

New Business Manager (Internship)

• Apr 2015 - Jun 2015

STRATEGIC PARTNERSHIPS- preparation of sales presentations- research on brand fit and potential implementations- conceptualization of new sponsoring products and activitiesPARTNERSHIP MANAGEMENT: - Support and documentation of partner activities

Brand Ambassador

• Mar 2012 - Aug 2017

As self-employed brand ambassador, I was working for different companies (e.g. Volkswagen, Pernod Ricard, Galleria Kaufhof) and on various projects. For Jägermeister I stayed as a member of the promotion team for six years and helped raising awareness for the brand on different events, such as music festivals and VIP events. In summary, my tasks included i.a. team management, POS activation, customer surveys and sampling. As self-employed brand ambassador, I was working for different companies (e.g. Volkswagen, Pernod Ricard, Galleria Kaufhof) and on various projects. For Jägermeister I stayed as a member of the promotion team for six years and helped raising awareness for the brand on different events, such as music festivals and VIP events. In summary, my tasks included i.a. team management, POS activation, customer surveys and sampling.

Sponsorship Evaluation Assistant

• Oct 2013 - Jan 2014

As one of the leading research and consultancy companies in international sports business, we provide an objective basis for planning your strategic decisions. Task: TV Analysis of Sports Sponsorship activations. As one of the leading research and consultancy companies in international sports business, we provide an objective basis for planning your strategic decisions. Task: TV Analysis of Sports Sponsorship activations.

Sponsoring Manager

• Mar 2013 - Jul 2013

PARTNER ACQUISTION - contract modifications - preparation of sales presentations - conceptualization of partnership activation PARTNERSHIP MANAGEMENT - support and documentation of activities PARTNER ACQUISTION - contract modifications - preparation of sales presentations - conceptualization of partnership activation PARTNERSHIP MANAGEMENT - support and documentation of activities

Sales And Marketing Specialist

• Sep 2010 - Apr 2011

PROJECT MANAGEMENT - conceptualization, market-launch and further management of Bullidikidz Kids Club EVENT MANAGEMENT - player & partner events, matchday activities - support for media representatives PROJECT MANAGEMENT - conceptualization, market-launch and further management of Bullidikidz Kids Club EVENT MANAGEMENT - player & partner events, matchday activities - support for media representatives

Football Management Assistant

• Feb 2010 - Jul 2010

PROJECT MANAGEMENT - monitoring DFB licensing program COMMUNICATION - press releases - content management - media support SPONSORING - preparation of sales presentations - contract modifications - partner management PROJECT MANAGEMENT - monitoring DFB licensing program COMMUNICATION - press releases - content management - media support SPONSORING - preparation of sales presentations - contract modifications - partner management

Sport Tourism Consultant (Working Student)

• Jun 2008 - Jul 2008

EU PROJECT "NATURAL SPORTS DESTINATIONS" - Preparation and follow-up of work shops - Project Documentation - Research and Analysis EU PROJECT "NATURAL SPORTS DESTINATIONS" - Preparation and follow-up of work shops - Project Documentation - Research and Analysis