Experience

Popsa
• United Kingdom
• Manufacturing
• 1 - 100 Employee
• Conversion Copywriter

  • Nov 2022 - Present

Dojo
• Executive Offices
• Senior Copywriter, Digital Acquisition

  • Jul 2021 - Nov 2022


loveholidays

• United Kingdom
• Travel Arrangements
• 200 - 300 Employee

• Content Manager

  • Jan 2018 - Aug 2021

  * Managing the content production on 7 international sites (+ 8 micro sites) & overseeing all digital creative assets* Copywriting: producing engaging, on-brand copy that naturally appeals to our audiences & converts* Developing content strategy aligned with short-term and long-term marketing, e-commerce & SEO targets * Managing a team of content execs. Editing & proofreading writers' copy* Analysing website traffic & engagement metrics to inform content decisions* Creating, improving & maintaining website content* Driving the creation of content marketing campaigns* Own the day-to-day maintenance & delivery of the Content Calendar* Managing content distribution across the key online channels and social media platforms. Show less

• Lead Copywriter

  • Jan 2017 - Aug 2021

  * Producing website content that is on-brand (writing, editing & planning content creation)* Copywriting for key channels including email & social media* Ensuring a consistent user journey, working closely with dev on on-site messaging * Responsible for the blog & in charge of the social media strategy (organic)* Writing ad-hoc copy for the business* CRM: email copy, landing pages, email testing* Producing & maintaining landing pages across the site* Assisting in setting the tone of voice of the brand* Editing work, training and providing on-going support for the Content team. Show less

• Content Executive

  • Dec 2015 - Jan 2017

  * Updating website content* Copywriting: producing high-quality copy for the website & key online marketing channels* Responsible for the loveholidays blog* CRM: producing copy & landing pages for email, email testing* Maintaining & updating landing pages for marketing* Drafting new & revising existing product description* Ad-hoc copy for the business* SEO writing* Social media (Twitter, Instagram, Facebook).

• Content Writer/Intern

  • Jul 2015 - Dec 2015

  * Producing & updating website/UX content* Drafting new & revising existing product description* Blogging* Occasionally writing copy for emails.



The Upcoming

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Culture Writer

  • Feb 2015 - Dec 2015

  Reviewing films, exhibitions, theatre plays, musicals, and film premieres. Covered a few red carpet events, including the Empire Jameson Awards 2015. Reviewing films, exhibitions, theatre plays, musicals, and film premieres. Covered a few red carpet events, including the Empire Jameson Awards 2015.


Data Surgery LTD
• IT Services and IT Consulting
• Content Designer

  • Mar 2015 - Jun 2015